Digital TV News: Seth Goren
Verizon Media launches TV tune-in attribution with Inscape
Jun 30, 2020 – Verizon Media has introduced a TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.
News categories:
Verizon Media, Iván Markman, Seth Goren, Advertising, Big Data, Digital TV, Smart TV, USA
Discovery Communications selects TiVo Audience Works for Marketing
Nov 1, 2017 – Discovery Communications has selected TiVo’s (NASDAQ: TIVO) Audience Works for Marketing, an inventory management and execution product suite that enables the company to drive ratings and viewership through audience-driven on-air promotions and cross-channel media plans.
News categories:
TiVo Corp, Discovery Communications, Walt Horstman, Seth Goren, Big Data, Digital TV, USA
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