Digital TV News: Shane Park
SK Broadband selects dataxu to bring addressable TV to Asia
Nov 8, 2018 – dataxu has announced that it has signed an MOU with SK Broadband. Under the agreement, SK Broadband is able to use dataxu’s TotalTV offering, which enables targeting of TV campaigns at the household level, in real-time, via dataxu’s self-serve DSP, Touchpoint.
News categories:
dataxu, SK Broadband, James Sampson, Shane Park, Advertising, Big Data, Digital TV, IPTV, Korea
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