Digital TV News: Ster

HbbTV Association releases Targeted Advertising Specification
Feb 24, 2020 – The HbbTV Association has announced the release of the HbbTV specification for targeted advertising (HbbTV-TA). The move will set a standard for broadcasters and the advertising industry to create new business models and generate new revenue sources.
News categories: HbbTV Association, Vincent Grivet, Advertising, Digital TV, Europe, Set Top Box, Smart TV, UX, Worldwide

Imagine Communications agrees ad insertion deal with the NCTC
Feb 19, 2020 – Imagine Communications has made an agreement with the NCTC to power AdKey, a cloud-based, platform-agnostic service that supports ad insertion on IP-based video streams. Initial deployments are expected by Q3 with trials beginning in the coming months.
News categories: Imagine Communications, NCTC, Chris Gordon, Rich Fickle, Advertising, Cable TV, Digital TV, USA

Redbox launch Redbox Free Live TV across the U.S.
Feb 19, 2020 – Redbox is bringing even more options to consumers with Redbox Free Live TV. Redbox Free Live TV is now available nationally and features nearly 30 channels of movies and episodic content including three exclusive Redbox-branded channels.
News categories: Redbox, Galen Smith, Digital TV, OTT, USA

Cisco releases Annual Internet Report
Feb 18, 2020 – According to the Cisco Annual Internet Report, 5G will support more than 10% of the world's mobile connections by 2023 and social networking, video streaming and downloads, business productivity, e-commerce and gaming will drive the continued growth of mobile applications.
News categories: Cisco Systems, Roland Acra, 5G, Digital TV, Market Research, OTT, Worldwide

Kantar to measure TV audiences for MINTIC in Colombia
Feb 18, 2020 – Kantar has announced an agreement with the Ministry of Information Technology and Communications of Colombia (MINTIC) to measure digital audiences of eight regional TV channels: Señal Colombia, Canal Trece, Canal Capital, Teleantioquia, Telecafé, Telecaribe, Telepacífico and Canal TRO.
News categories: Kantar, MINTIC, Carolina Ibargüen, Ivan Antonio Mantilla Gaviria, Advertising, Big Data, Colombia, Digital TV

VUALTO partners with ATEME for automated encoder integration
Feb 13, 2020 – VUALTO has partnered with ATEME for automated encoder integration within the VUALTO CONTROL HUB (VCH) video orchestration tool, which allows for multiple origins and encoders to be integrated.
News categories: ATEME, VUALTO, Paul Marsden, James Burt, Content Distribution, Digital TV, Worldwide

STV selects Arqiva Hybrid TV Service for HD restart feature
Feb 13, 2020 – Arqiva has announced that its Hybrid TV Service has been selected by Scotland’s largest commercial broadcaster, STV, to launch its restart services across DTT and Freeview Play. The service launched on STV SD in December, and will now be replicated on the STV HD channel.
News categories: Arqiva, STV, Drew Hosie, Richard Williams, Digital TV, UK, UX

AfricaXP adds DTH capacity from Eutelsat for Sub-Saharan Africa
Feb 13, 2020 – AfricaXP has signed agreements with Eutelsat (Paris: ETL) for Ku-band capacity on two Eutelsat satellites, positioned at 16°E and 7°E. The capacity will enable AfricaXP to extend the reach of its DTH FTA TV platform, Premium.Free, currently broadcast in West Africa.
News categories: Eutelsat, AfricaXP, Nicolas Baravalle, Craig Kelly, Africa, Content Distribution, Digital TV, Satellite

Irdeto confirmed as security partner for Mitele Plus
Feb 11, 2020 – Irdeto has partnered with Mediaset España to securely deliver content through its OTT service, Mitele Plus. Mediaset España has been able to simplify operations by supporting multiple DRMs and sharing head-end infrastructure.
News categories: Irdeto, Mitele, Shane McCarthy, Content Protection, Digital TV, DRM, OTT, Spain