Digital TV News: Ster

Magnite to power programmatic on Samsung TV Plus in Southeast Asia
Jan 15, 2025 – Magnite (Nasdaq: MGNI) has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time.
News categories: Magnite, Samsung, Gavin Buxton, Alex Spurzem, Advertising, Digital TV, Philippines, Singapore, Streaming, Thailand

7.4% of households in Portugal use DTT exclusively
Jan 13, 2025 – According to an ANACOM report on how people access TV in Portugal, in 2024 around 7.4% of households exclusively used DTT, while 16.2% of households simultaneously accessed Pay TV and DTT.
News categories: ANACOM, Digital TV, Market Research, Portugal, Terrestrial

HDR10+ Technologies announces latest ecosystem developments
Jan 8, 2025 – HDR10+ Technologies has provided an update on HDR10+ developments. New applications include everything from content creation and production to distribution and a growing number of viewing devices.
News categories: HDR10+ Technologies, Bill Mandel, Makoto Morise, ATSC 3, CES2025, Digital TV, Gaming, Streaming, UX, Worldwide

DIRECTV offers programmatic access to linear satellite inventory
Jan 8, 2025 – DIRECTV Advertising has announced the programmatic enablement of its linear satellite inventory, providing advertisers with access to audiences across satellite and streaming.
News categories: DIRECTV Advertising, Amy Leifer, Tyler Kelly, Sean Buckley, Advertising, Digital TV, Satellite, USA

XREAL announces AR collaborations at CES 2025
Jan 8, 2025 – At CES, XREAL has announced augmented reality (AR) collaborations with BMW, Google, Qualcomm, Bose, T-Mobile, Mawari and more. With BMW, XREAL will demo 3D entertainment for passengers.
News categories: XREAL, Chi Xu, Luis Ramirez, John Saw, Nick Smith, Automotive, CES2025, Digital TV, Metaverse, Semiconductor, Worldwide

Run3TV selects Velope.TV to provide starter application
Jan 7, 2025 – Run3TV has selected Velope.tv to develop a starter application for stations that want to deploy ATSC 3.0 applications while limiting their investment in data and fees for interactive services.
News categories: Run3TV, Velope.TV, Michael Collette, Michael Gregor, Apps, ATSC 3, CES2025, Digital TV, Middleware, USA

U.S. tech industry forecasts record sales, tariff threats loom
Jan 5, 2025 – The CTA projects record revenues as the U.S. consumer technology industry grows 3.2% in 2025 to $537 billion. However, tech products are threatened by President-elect Trump's tariff proposals.
News categories: Consumer Technology Association, Gary Shapiro, Ed Brzytwa, CES2025, Digital TV, Market Research, USA

MediaTek unveils AI-powered picture quality enhancement technologies
Jan 7, 2025 – At CES, MediaTek has unveiled MiraVision Pro for smart TVs and other large displays. Its Pentonic 800 for Smart TVs is the first chipset to feature the AI-powered picture quality enhancement suite.
News categories: MediaTek, Hisense, CES2025, Digital TV, Semiconductor, Smart TV, UX, Worldwide

Broadcasters form JV to offer ATSC 3.0 data services in the US
Jan 7, 2025 – E.W. Scripps, Gray Media, Nexstar Media, and Sinclair have formed EdgeBeam Wireless, a JV created to provide wireless data services, based on ATSC 3.0, to businesses and industries in the U.S.
News categories: Sinclair, E.W. Scripps, Gray Media, Nexstar Media, Chris Ripley, Adam Symson, Hilton Howell, Perry Sook, ATSC 3, CES2025, Content Distribution, Digital TV, USA