Digital TV News: Steve Hasker
BARC India partners with Nielsen for video measurement
Jul 4, 2017 – After announcing that its video measurement products will be made available under the EKAM brand, BARC India has appointed Nielsen India as its primary digital measurement partner. Nielsen will fuse its global experience with adaptations to meet the unique needs of the Indian market.
News categories:
BARC India, Nielsen, Partho Dasgupta, Steve Hasker, Prasun Basu, Advertising, Big Data, Digital TV, India
Nielsen gains access to DISH audience data
Apr 4, 2016 – Nielsen and DISH Network have announced a multi-year agreement to enrich Nielsen's industry-leading national and local TV ratings service by integrating DISH's aggregated set-top-box data.
News categories:
Nielsen, DISH Network, Steve Hasker, Warren Schlichting, Advertising, Digital TV, Market Research, Set Top Box, USA
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