Digital TV News: Steve Nason
Gap between OTT and traditional pay TV continues to widen in the U.S.
Jul 28, 2021 – Parks Associates' latest Video Services Dashboard reveals that 82% of US broadband households subscribe to at least one OTT service, up six points Y-o-Y, while 58% subscribe to a traditional pay-TV service, down four points Y-o-Y.
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Parks Associates, Steve Nason, Broadcast, Digital TV, Market Research, USA
47% of US broadband households subscribe to Prime Video
Jun 2, 2021 – Parks Associates research shows that 47% of US broadband households currently subscribe to Amazon Prime Video. The content rights deal between Amazon and the NFL will help increase the service’s uptake.
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Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA
69% of OTT trialers end up subscribing to at least one trialed service
Dec 16, 2020 – Parks Associates research has found that approximately 40% of US broadband households trialed at least one OTT service during the COVID-19 crisis and nearly 70% of these households ended up subscribing.
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Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA
20% of U.S. broadband households use ad-supported OTT services
Dec 15, 2020 – Parks Associates has found that 20% of U.S. broadband households are using ad-supported OTT services and 15% 'freemium' services, placing these business models in strong second place, behind OTT subscriptions.
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Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA
47% of US broadband households subscribe to Amazon Prime Video
Dec 9, 2020 – OTT video service research from Parks Associates finds 47% of US broadband households subscribe to Amazon Prime Video, second only to Netflix among subscription-based OTT video services in the US.
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Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, Streaming, USA
Churn rate drops for U.S. OTT services especially vMVPDs
Dec 8, 2020 – Parks Associates research finds the overall annual churn rate for OTT services dropped from 46% in 3Q 2019 to 38% in 3Q 2020. vMVPDs experienced an even more dramatic drop, from 84% in 2019 to 49% in 2020.
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Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, Streaming, USA
61% of US broadband households subscribe to two or more OTT services
Nov 23, 2020 – According to Parks Associates, 61% of US broadband households subscribe to two or more OTT services as of 3Q 2020, up from 48% the previous year. 45% subscribe to three or more, up from 27%, and 31% subscribe to four or more, up from 14%.
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Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA
Parks Associates reveals top 10 U.S. SVOD services for 3Q 2020
Nov 18, 2020 – Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated number of subscribers through September 2020 from the firm’s OTT Video Market Tracker.
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Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA
U.S. has close to 300 OTT video services
Oct 20, 2020 – Research from Parks Associates shows that through Q3 2020, the number of OTT video services in the U.S. has more than doubled since 2014, currently reaching nearly 300 different services.
News categories:
Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA
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