Digital TV News: Strategy Analytic

Dominant share for MediaTek in smart speaker market
May 4, 2021 – Apps processors from MediaTek were used in nearly 50% of the 151 million smart speakers and smart displays sold in 2020 according to Strategy Analytics. MediaTek increased its share by six percentage points in 2020.
News categories: Strategy Analytics, Chirag Upadhyay, David Watkins, Market Research, Semiconductor, Smart Home, Worldwide

U.S. consumer spending on streaming video to pass pay TV in 2024
Apr 27, 2021 – According to Strategy Analytics, U.S. consumer spending on traditional pay TV will decline to $74.5B in 2023. By contrast, spending on streaming services will grow to reach $76.3B in 2024, passing pay TV for the first time.
News categories: Strategy Analytics, Michael Goodman, Digital TV, Market Research, Streaming, TV Services, USA

8K TV households to reach 72 million worldwide by 2025
Apr 7, 2021 – According to Strategy Analytics, 8K TV adoption will begin to build momentum over the next few years, reaching 72 million households by 2025. North America will be the leading region with close to 25 million households owning at least one 8K TV set.
News categories: Strategy Analytics, Edouard Bouffenie, David Watkins, Digital TV, Market Research, Smart TV, Worldwide

30% of UK households now use Samsung's Tizen Smart TV platform
Mar 23, 2021 – Nearly a third of UK households now connect at least one TV to the internet using Samsung’s Tizen smart TV platform, according to Strategy Analytics. Samsung holds a clear lead over platforms operated by Amazon, Sony and LG.
News categories: Strategy Analytics, David Mercer, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, TV OS, UK

Tizen Smart TV streaming platform scaled new heights in 2020
Mar 16, 2021 – Samsung’s Tizen smart TV streaming platform further extended its lead in 2020 as the number of Tizen devices in use worldwide increased by 21% year-on-year to 162.3 million, according to Strategy Analytics.
News categories: Strategy Analytics, David Watkins, David Mercer, Android TV, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, Worldwide

Amazon takes lead as connected TV device sales hit new peak
Mar 9, 2021 – Global sales of connected TV devices soared to a record in Q4 2020, reaching 109.1 million units, according to Strategy Analytics. Amazon became market leader for the first time with a market share of 12.1%.
News categories: Strategy Analytics, David Watkins, Edouard Bouffenie, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, Worldwide

More than 150 million smart speakers sold in 2020
Mar 3, 2021 – Global smart speaker sales reached a record level in 2020, according to Strategy Analytics. New model introductions that hit the market in time for the holiday shopping season, contributed to a positive end to a difficult year.
News categories: Strategy Analytics, David Watkins, Market Research, Smart Home, Worldwide

Despite pandemic, global CE revenues grew 7% in 2020
Feb 3, 2021 – Strong demand for home computers, tablets and games consoles helped CE trade revenues reach $358.5Bn in 2020, up 7% on 2019, according to Strategy Analytics. TV sales were down slightly (-2%) but this was a significant improvement on industry expectations earlier in 2020.
News categories: Strategy Analytics, Eric Smith, David Watkins, Digital TV, Market Research, Set Top Box, Smart TV, Worldwide

Sony announces BRAVIA TVs with 'Cognitive Processor XR'
Jan 7, 2021 – Sony has announced the world's first cognitive intelligence TVs. Powered by its Cognitive Processor XR, picture elements are adjusted to their best final outcome, so everything is synchronized and lifelike.
News categories: Sony Electronics, Mike Fasulo, Android TV, CES2025, Digital TV, Smart TV, USA, UX, Worldwide