Digital TV News: Sure

Carbon Trust releases white paper on CO2 impact of streaming
Jun 11, 2021 – The Carbon Trust has published a white paper examining the carbon impact of streaming VOD to enable future decisions to be based on informed understanding of the methods, complexity, and uncertainties involved.
News categories: Carbon Trust, DIMPACT, Andie Stephens, Glynn Roberts, Digital TV, Market Research, OTT, UK, Worldwide

TEGNA selects TVSquared for ad measurement and attribution
Jun 10, 2021 – TEGNA (NYSE: TGNA) has chosen TVSquared to power cross-platform measurement and attribution for its advertisers, supporting local data-driven linear television and CTV and OTT campaigns.
News categories: TVSquared, TEGNA, Jo Kinsella, Jessica Daigle, Advertising, Digital TV, USA

Gigared chooses Appear to deliver to TVs in Argentina
Jun 10, 2021 – Gigared has chosen Appear to help deliver HD content to more subscribers across the country. Gigared has deployed Appear’s mux X20 and XC5000 ISDB-T modulator at its central headend.
News categories: Appear, Gigared, Thomas Bostrøm Jørgensen, Juan Ramon Garcia Bish, Argentina, Cable TV, Content Distribution, Digital TV, ISDB-T

Kabelnoord extends service to Samsung and LG TVs with 24i
Jun 10, 2021 – 24i has announced that Kabelnoord will be extending its use of 24i's Smart Apps and Smart Video products to launch the first Kabelnoord streaming applications for Smart TVs.
News categories: 24i, Kabelnoord, Joachim Bergman, Wybren Lieuwes, Apps, Digital TV, Netherlands, Smart TV, TV Everywhere

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, OTT, Smart TV, USA

Viant ad platform integrates TiVo TV viewership data
Jun 9, 2021 – Viant Technology (NASDAQ: DSP) has entered into a license agreement with TiVo (Nasdaq: XPER), integrating TiVo’s linear TV viewership data feed into Viant's Adelphic advertising software.
News categories: Viant, TiVo, Jon Schulz, Fariba Zamaniyan, Advertising, Big Data, Digital TV, USA

WarnerMedia trials national addressable TV with Comscore
Jun 9, 2021 – WarnerMedia is the first to formally participate in Comscore’s National Addressable TV programmer trials. Starting in late 2020, WarnerMedia executed campaigns across multiple MVPD platforms, with measurement powered by Comscore (NASDAQ: SCOR).
News categories: Comscore, WarnerMedia, David Algranati, JP Colaco, Advertising, Digital TV, USA

UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories: Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK

Only 20% of streaming subscribers content to stay with providers
Jun 8, 2021 – According to Interpret, only 20% of streaming subscribers are content to stay with their current providers. Subscriber churn has become an increasing problem for streaming service providers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, OTT, Worldwide