Digital TV News: Sure

VisualOn to show enhanced content-adaptive encoding solution
Mar 20, 2024 – VisualOn has enhanced its content-adaptive encoding (CAE) solution. At the NAB Show, VisualOn will how video service providers can maximize video efficiency with the AI-enhanced solution.
News categories: VisualOn, Yang Cai, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Dubai launches in-taxi interactive screens initiative
Mar 19, 2024 – Dubai's Roads and Transport Authority (RTA) has introduced 4,500 interactive screens to provide taxi passengers with news, entertainment, offers, lifestyle content and promotions, on the go.
News categories: Binary Media, Roads and Transport Authority, Hala, Santosh Sarma, Ahmed Bahrozyan, Khaled Nuseibeh, Digital TV, In-Car, UAE

PTV Telecom introduces Android TV set-top box from ZTE
Mar 20, 2024 – ZTE (0763.HK/000063.SZ) has deepened its partnership with Spain's PTV Telecom with the introduction of its B866V6H Android TV-powered set-top box at the operator.
News categories: ZTE, PTV Telecom, Android TV, Digital TV, IPTV, Semiconductor, Set Top Box, Spain

Titan OS partners with European ad sales houses
Mar 19, 2024 – Titan OS has partnered with ad sales houses EXTE, Goldbach, Media16, RTL AdAlliance, ShowHeroes and Stamp to provide access to its inventory for advertisers in key European territories.
News categories: Titan OS, Tim Edwards, Advertising, Digital TV, Europe, Smart TV, TV OS

Ateme encoders enable video consumption on Apple Vision Pro
Mar 19, 2024 – Ateme has announced that its TITAN encoders are enabling new ways to consume video assets on the Apple Vision Pro, with its encoders able to deliver stereoscopic 3D content for spatial computing.
News categories: Ateme, Apple, Anaïs Painchault, Content Distribution, Digital TV, Metaverse, NABShow, Worldwide

Simplestream launches automated SCTE-35 Marker Inserter
Mar 19, 2024 – Expanding its ad-tech stack, Simplestream has launched its SCTE-35 Marker Inserter. This provides a technologically elegant solution to further increase monetisation across live streams.
News categories: Simplestream, Lewis Arthur, Advertising, Content Distribution, Digital TV, Worldwide

Addressable TV Initiative certifies HbbTV-TA at TP Vision and Vestel
Mar 18, 2024 – The addressable TV Initiative (ATVI) has concluded partnership agreements with TP Vision and Vestel. The agreements include the certification of TV platforms according to the HbbTV-TA specification.
News categories: Addressable TV Initiative, TP Vision, Vestel, Seraphic, Nicole AGUDO BERBEL, Andre PRAHL, Elie BONTE, Antic OGUT, Xinwen XUE, Advertising, Digital TV, Europe, HbbTV, Smart TV

Irdeto releases 'State of the Video Entertainment Industry' report
Mar 14, 2024 – Irdeto, with Caretta Research, has released research that explores the current state of the video streaming market, with increasing revenues remaining a major challenge for service providers.
News categories: Irdeto, Caretta Research, Andrew Bunten, Digital TV, Market Research, Worldwide

Teads expands exclusive CTV native ads partnership with LG Ad Solutions
Mar 14, 2024 – Teads has expanded its exclusive CTV native advertising inventory deal with LG Ad Solutions to include Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries.
News categories: Teads, LG Ad Solutions, Bertrand Quesada, Serge Matta, Thibaud Rivals, Advertising, Asia, Digital TV, Europe, Smart TV, Streaming