Digital TV News: T-2

Slower AR/VR headset shipment growth expected for 2023
Mar 21, 2023 – IDC has lowered its forecast for AR/VR headset shipments in 2023. Despite the revision, total shipments are expected to grow 14% in 2023 and accelerate over the 2023-2027 period with a five-year CAGR of 32.6%.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Digital TV, Market Research, Metaverse, Worldwide

Rising prices putting downward pressure on AR/VR headset shipments
Dec 20, 2022 – As a result of a tough economic environment and rising prices, IDC now expects global shipments for AR and VR headsets to decline by 12.8% in 2022, dropping to 9.7 million units.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Market Research, Metaverse, Worldwide

Consumer VR shipments in China to approach 7 million units in 2026
Nov 25, 2022 – According to IDC, consumer standalone VR shipments in China increased by 166.2% year-over-year in the H1 2022. China standalone VR in Q1 2022 reached 229,000 units shipped, while Q2 2022 had almost 273,000 units shipped.
News categories: IDC, Claire Zhao, China, Gaming, Market Research, Metaverse

Netflix signs up to BARB measurement for the UK
Oct 12, 2022 – Netflix has signed up to BARB's measurement of what people across the UK are watching. For viewing from November 1st, BARB will report Netflix viewing every day at both a service and a programme level to its clients.
News categories: BARB, Netflix, Justin Sampson, Reed Hastings, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

Online video advertising to generate three times more revenue than SVOD in 2027
Sep 29, 2022 – In the next five years, online advertising revenues will almost double from $190 billion in 2022 to $362 billion in 2027 according to Omdia. By 2027 nearly 60% of global Netflix subscribers will be on the ad-supported tier.
News categories: Omdia, Maria Rua Aguete, Digital TV, Market Research, Streaming, Worldwide

Set-top box market contraction will stabilize post-2024
Sep 29, 2022 – Set-top box (STB) shipments continued to decline in 2021, according to ABI Research. Subdued demand will result in a contraction of global annual STB shipments from 203.1 million in 2022 to 195.2 million in 2025.
News categories: ABI Research, Andrew Spivey, Digital TV, Market Research, Set Top Box, Worldwide

TripleLift and Zype to bring in-show programmatic ads to CTV
Sep 27, 2022 – Zype and TripleLift have announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms.
News categories: Zype, TripleLift, Matt Moore, Michael Shields, Advertising, Digital TV, Streaming, Worldwide

Semiconductor market slowdown picks up speed
Sep 22, 2022 – The second quarter of 2022 was the third consecutive quarter of weakening revenue growth for the semiconductor market, with the market now in decline according to Omdia’s Competitive Landscape Tracker.
News categories: Omdia, Digital TV, Market Research, Semiconductor, Worldwide

WSTS releases updated semiconductor market forecast for 2022
Aug 22, 2022 – Following a strong growth year of 26.2 percent in the year 2021, WSTS expects another year of double-digit growth for the worldwide semiconductor market in 2022 with a forecast of $633 billion, up 13.9 percent.
News categories: WSTS, Market Research, Semiconductor, Worldwide