Digital TV News: TV2
ITV launches linear addressable advertising in YouView homes
Oct 11, 2023 – ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing.
News categories:
ITV, Omnicom, Ben Allen, Adam Turner, Advertising, Broadcast, Digital TV, Middleware, UK
Bell Media launches addressable TV solution
Sep 12, 2023 – Bell Media has launched Addressable TV (ATV). ATV reaches viewers through the Bell Fibe TV app on Connected TV, mobile, and web platforms, and is set to launch on set-tops later this year.
News categories:
Bell Media, Stewart Johnston, Nauby Jacob, Advertising, Apps, Canada, Digital TV, IPTV, Set Top Box
Yospace provides SSAI for streaming app from Norway's TV 2
Aug 17, 2023 – Norway's TV 2 has selected Yospace to support server-side ad insertion (SSAI) on its TV 2 Play app. The app integrated SSAI for VOD content at launch, with livestreams to be added in the autumn.
News categories:
Yospace, TV 2, Edward New, Roy Kenneth Venjum, Advertising, Apps, Digital TV, IBC2023, Norway, Streaming
Norwegian households paying more than ever for TV and streaming
May 10, 2023 – Households in Norway pay an average of NOK 602 (~USD 56) per month for TV and streaming content, according to Mediavision. Household spend has grown 3% compared to the same period last year.
News categories:
Mediavision, Fredrik Liljeqvist, Digital TV, Market Research, Norway
New products and more countries for Amazon-built TV range
Mar 22, 2023 – As the number of Fire TV devices sold passes 200 million globally, Amazon (NASDAQ: AMZN) has announced the expansion of its Amazon-built TV series and their availability in more countries.
News categories:
Amazon, Daniel Rausch, Digital TV, Germany, Mexico, Smart TV, TV OS, UK, USA, Worldwide
Over four million SVOD subscriptions in Denmark
Dec 13, 2022 – According to Mediavision analysis of the Danish TV and streaming market, the number of paid subscriptions in Denmark now exceeds four million, with more than half a million new subscriptions being added in the past 12 months.
News categories:
Mediavision, Marie Nilsson, Denmark, Digital TV, Streaming, Subscribers
Mux analytics platform integrated with Norigin TV App Framework
Aug 24, 2022 – Mux has announced that Mux Data has been integrated with Norigin Media's Tracking Manager and React-based TV App Framework to help organize analytics from broadcaster streaming TV services, giving them reliable QoE measurements.
News categories:
Norigin Media, Mux, TV2, Ajey Anand, Cyril Duprat, Tor Egil Alvær, Apps, Digital TV, IBC2023, QoE, Streaming, Worldwide
DR, TV2 with R&S and Qualcomm show live 5G Broadcast at Tour de France in Copenhagen
Jul 20, 2022 – Rohde & Schwarz has played a leading part in a public demonstration of the latest in mobile content delivery: 5G Broadcast. The presentation was made by Danish broadcasters DR and TV2, with special mobile devices provided by Qualcomm.
News categories:
Rohde & Schwarz, Qualcomm, Manfred Reitmeier, Lorenzo Casaccia, 5G, Content Distribution, Denmark, Digital TV, IBC2023
Metrological unveils Lightning partner program
Mar 23, 2022 – Metrological has unveiled its Lightning Partner Program. The program provides TV operators and content providers a worldwide network of resources to help bring high-performing Lightning-based TV apps and UXs to market faster and cost efficiently.
News categories:
Metrological, Greg Riker, Wouter Schreur, Anthony Goonetilleke, Apps, Digital TV, RDK, Worldwide
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