Digital TV News: The Diffusion Group

LiveRamp launches IdentityLink for television
Mar 5, 2018 – LiveRamp (NASDAQ: ACXM) has announced the extension of its IdentityLink platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media planning, buying and measurement that is scalable and secure across the TV ecosystem.
News categories: LiveRamp, Allison Metcalfe, Anneka Gupta, Advertising, Big Data, Digital TV, USA

Big-3 SVOD players to triple original content spending by 2022
Jan 30, 2018 – The Big-3 SVOD players – Netflix, Hulu, and Amazon Prime Video – will shift an increasing percentage of their content budgets from licensed content to originals. By 2022, the amount invested in originals will triple to $10 billion annually, according to The Diffusion Group.
News categories: The Diffusion Group, Brad Schlachter, Digital TV, Market Research, OTT, USA, Worldwide

U.S. legacy pay TV services to lose 26% of subscribers by 2030
Nov 29, 2017 – The future of U.S. residential pay-TV services will be wrought from an intensifying clash between virtual operators like Sling TV and DirecTV Now, and traditional cable, satellite, and telco pay-TV providers. Unfortunately the battle will be for a larger slice of a declining market, according to The Diffusion Group.
News categories: The Diffusion Group, Joel Espelien, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, USA

U.S. mMVPD subscribers largely pleased with service value
Aug 16, 2017 – According to The Diffusion Group (TDG), though virtual pay-TV services are immature and years away from ‘five-9’ reliability, subscribers overwhelmingly consider service value to be very solid.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Hulu users prefer subscription streaming over legacy pay TV
Aug 2, 2017 – When asked to choose between their legacy pay-TV and SVOD services, Hulu on-demand users are 37% more likely than Amazon Prime users and 29% more likely than Netflix users to select streaming services over legacy pay-TV, according to The Diffusion Group (TDG).
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

SVOD gaining perceptual parity with legacy Pay-TV
Jul 12, 2017 – If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu. This according to new insights from TDG’s 7th annual Benchmarking the Connected Consumer study.
News categories: TDG, Michael Greeson, Digital TV, Market Research, OTT, USA

52% of U.S. cord cutters cancelled their pay TV in the last 2 years
May 11, 2017 – According to The Diffusion Group (TDG), more than half of Cord Cutters cancelled their legacy pay-TV service in the two calendar years of 2015 and 2016. Remarkably, one-third of Cord Cutters cancelled service in 2016 alone.
News categories: The Diffusion Group, Michael Greeson, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, USA

Three-quarters of US broadband households now have a connected TV
Jan 26, 2017 – According to The Diffusion Group (TDG), the penetration of Internet-connected TVs among US broadband households has increased nearly 50% since 2013, from 50% to 74% at year-end 2016.
News categories: TDG, Michael Greeson, Digital TV, Market Research, OTT, Smart TV, USA

TDG forecasts significant growth for Social-Mobile video
Aug 17, 2016 – According to The Diffusion Group (TDG), the amount of time consumers spend each week using a ‘screen’ — a television, personal computer, tablet, or mobile phone — now tops 50 hours. The role that smartphones play in total screen time continues to expand.
News categories: The Diffusion Group, Joel Espelien, Digital TV, Market Research, Mobile, OTT, USA