Digital TV News: The Trade Desk

Comscore adds Local TV to campaign ratings platform
Feb 22, 2024 – Comscore (NASDAQ: SCOR) has unveiled an update to its Comscore Campaign Ratings (CCR). CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
News categories: Comscore, The Trade Desk, Steve Bagdasarian, Ben Sylvan, Advertising, Big Data, Digital TV, USA

Dish Media adopts Unified ID 2.0 identity solution
Jan 30, 2024 – DISH Media has enabled Unified ID 2.0 (UID2), an identity solution, becoming the first MVPD and the largest vMVPD to integrate the solution across its traditional TV and OTT services.
News categories: Dish Media, Kevin Arri, The Trade Desk, Advertising, Big Data, Digital TV, Satellite, Streaming, USA

Lotame supports data interoperability with Unified ID 2.0 adoption
Jan 18, 2024 – Lotame has announced adoption of Unified ID 2.0 (UID2) technology, pioneered by The Trade Desk, extending its data capabilities to help ensure comprehensive coverage across display, video and CTV.
News categories: Lotame, The Trade Desk, Eli Heath, Jay Goebel, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Telly premieres new AI capabilities at CES
Jan 9, 2024 – Telly has released a slate of announcements at CES, including previewing one of its AI innovations - Telly’s new voice assistant powered by ChatGPT.
News categories: Telly, Advertising, CES2024, Digital TV, Smart TV, USA, UX

AMC Networks enables programmatic ad buying on linear networks
Oct 26, 2023 – AMC Networks has enabled programmatic ad buying on three of its linear networks, allowing advertisers to purchase ad inventory using their existing programmatic buying platforms.
News categories: AMC Networks, FreeWheel, The Trade Desk, Canoe Ventures, Evan Adlman, Mark McKee, Tim Sims, Shenan Reed, Advertising, Digital TV, USA

Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories: Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide

DISH brings its linear TV to the digital ad marketplace
May 31, 2023 – DISH Media has launched DISH Connected, a solution that allows DISH TV's live linear inventory to be programmatically executed, delivering real-time, targeted ads to DISH set-top boxes.
News categories: DISH Media, Kevin Arrix, Matt McLeggon, Verna De Jesus, Advertising, Digital TV, Set Top Box, USA

Tubi announces new planning integrations and partnerships
Mar 23, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced new planning tools and partnerships enabling brands to capitalize on Tubi's audience via enhanced forecasting, identity and currency options.
News categories: Tubi, Mark Rotblat, Advertising, Big Data, Digital TV, Streaming, USA

NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories: NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, NewFronts, USA, Worldwide