Digital TV News: ThinkTV
Bell Media launches addressable TV solution
Sep 12, 2023 – Bell Media has launched Addressable TV (ATV). ATV reaches viewers through the Bell Fibe TV app on Connected TV, mobile, and web platforms, and is set to launch on set-tops later this year.
News categories:
Bell Media, Stewart Johnston, Nauby Jacob, Advertising, Apps, Canada, Digital TV, IPTV, Set Top Box
Finecast brings audience measurement to Australian BVOD platforms
Aug 3, 2020 – In collaboration with SBS and Australian FTA broadcast partners, Finecast has launched Finecast ID enabling advertisers to measure and manage frequency and reach across the broadcast VOD ecosystem.
News categories:
Finecast, SBS, Brett Poole, Adam Sadler, Kim Portrate, Advertising, Australia, Big Data, Digital TV, Streaming
$1.95 billion in advertising revenue for Australian TV in 1H FY2020
Feb 5, 2020 – ThinkTV has announced total TV advertising revenue figures for Australia for the 12 and six months to December 31, 2019. For the first half of FY2020, the market recorded combined revenue of $1.95 billion, down 5.9% compared to the same period the year prior.
News categories:
ThinkTV, Kim Portrate, Advertising, Australia, Digital TV, Market Research
egta and The Global TV Group define ad measurement standards
Oct 21, 2019 – egta, supported by The Global TV Group, has released a TV Charter defining television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.
News categories:
egta, The Global TV Group, Malin Häger, Jamie West, Lindsey Clay, Advertising, Big Data, Digital TV, Worldwide
Tata Sky selects ThinkAnalytics for live and on-demand personalized content discovery
Jun 19, 2018 – ThinkAnalytics has announced that Tata Sky has selected ThinkAnalytics to power personalized content recommendations across connected devices. The personalized recommendations will initially be available on Tata Sky’s applications across mobile and PC platforms.
News categories:
ThinkAnalytics, Tata Sky, Alan Dishington, Pallavi Puri, Big Data, Digital TV, India, Satellite, UX
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