Digital TV News: Thomas Gruber
Austria TV measurement to integrate data from HbbTV devices
Jul 25, 2024 – The TELETEST working group (AGTT) has enhanced audience measurement in Austria by combining its existing Teletest panel with return path data from over 1.1 million connected HbbTV devices.
News categories:
TELETEST, Thomas Gruber, Susanne Koll, Advertising, Austria, Big Data, Digital TV, HbbTV
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