Digital TV News: VIZIO

Global Smart TV household ownership to exceed 50% by 2026
Jul 20, 2021 – According to Strategy Analytics, more than 665 million homes worldwide had a Smart TV at the end of 2020. This equates to 34% of global households, a figure that is set to rise to 51% by 2026 when ownership will reach 1.1 billion homes.
News categories: Strategy Analytics, Edouard Bouffenie, David Watkins, Digital TV, Market Research, Middleware, Smart TV, Streaming, Worldwide

Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories: Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA

Half of U.S. streaming device buyers to be first-time owners
Jun 30, 2021 – According to research by Interpret, half of U.S. consumers who plan to purchase a smart TV or a streaming media player within the next three months will be first-time buyers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, Set Top Box, Smart TV, USA

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

Tubi supports Unified ID 2.0 initiative
Jun 22, 2021 – Tubi has announced that it will be the first CTV publisher to implement Unified ID 2.0, the new industry-wide approach to internet identity that preserves the value of relevant advertising across digital ecosystems.
News categories: Tubi, Mark Rotblat, Tim Sims, Advertising, Big Data, Digital TV, USA

'Go Addressable' TV advertising initiative launched in the U.S.
Jun 22, 2021 – Several U.S. television distributors and TV brands have announced the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV.
News categories: Go Addressable, Adam Gerber, Mike Dean, Sean Cunningham, Advertising, Digital TV, USA

DMR ad inventory available through TheViewPoint
Jun 15, 2021 – TheViewPoint has partnered with DMR to amplify monetization of DMR's CTV/OTT advertising inventory. TheViewPoint is a video ad monetization platform for publishers and broadcasters.
News categories: TheViewPoint, Digital Media Rights, Keren Pass, Aaron Bendich, Advertising, Digital TV, Streaming, USA

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, Smart TV, Streaming, USA

VIZIO upgrades SmartCast TV platform with VIZIO Voice
Jun 4, 2021 – VIZIO (NYSE: VZIO) has shared details on an update to its SmartCast Smart TV platform. New models of SmartCast TVs will include a new push-to-talk Voice Remote with VIZIO Voice, helping to navigate apps and channels.
News categories: VIZIO, Chris Vinckier, Digital TV, Middleware, Smart Home, Smart TV, Streaming, USA