Digital TV News: Verizon Media

Entain and Verizon Media to develop VR experience for live sports
Dec 17, 2020 – Verizon Media and Entain plc (LSE: ENT) have announced that they will develop a highly immersive proof of concept VR experience that will combine live sports viewing with interactive layers of sports data and gaming.
News categories: Verizon Media, Entain, Guru Gowrappan, Shay Segev, Digital TV, Market Research, UK, USA, UX, VR

Verizon Media offers header bidding-like solution for OTT publishers
Sep 15, 2020 – Verizon Media has launched OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction enables OTT programmatic demand to compete with reserved demand in a real-time auction on a publisher's ad server.
News categories: Verizon Media, Iván Markman, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Inaugural IBC Showcase scheduled for September 8-11
Sep 2, 2020 – IBC has announced that its inaugural IBC Showcase will run from September 8th – 11th 2020, and continue as a once a week event throughout 2020. The IBC Showcase features three programmes: Content Programme, Exhibitor Showcase and Industry News.
News categories: IBC, Michael Crimp, Mark Smith, Steve Connolly, Christelle Gental, Digital TV, IBC, Worldwide

DISH Media and Verizon Media automate addressable advertising
Aug 31, 2020 – Verizon Media has announced an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory.
News categories: Verizon Media, DISH Media, Kelly Liang, Kevin Arrix, Advertising, Big Data, Digital TV, USA

Verizon Media launches TV tune-in attribution with Inscape
Jun 30, 2020 – Verizon Media has introduced a TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.
News categories: Verizon Media, Iván Markman, Seth Goren, Advertising, Big Data, Digital TV, Smart TV, USA

Ampersand to sell Verizon Fios addressable TV inventory
May 5, 2020 – Ampersand and Verizon Media have announced that Ampersand will serve as the exclusive seller of Verizon Fios' addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory.
News categories: Verizon Media, Ampersand, Iván Markman, Nicolle Pangis, Advertising, Digital TV, IPTV, Set Top Box, USA

Verizon Media launches monetization platform enhancements
Apr 21, 2020 – Verizon Media has added a range of capabilities that include advertising tools to improve transparency in the bidding process and track ad performance, as well as features that maximize audience reach and enhance live event streaming.
News categories: Verizon Media, Ariff Sidi, Advertising, USA

Lotame launches Lotame TV connected TV product suite
Aug 5, 2019 – Lotame has launched its connected TV product suite: Lotame TV. Lotame TV enables advertisers to connect, build, target, activate, and analyze TV viewership audiences for cross-screen digital campaigns through DSP partners such as AppNexus, Verizon Media, Google DBM, The Trade Desk, Adobe, and Amobee.
News categories: Lotame, Tricia Masturzo, Greg Hampton, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Philo unveils connected TV ad platform
Apr 17, 2019 – Streaming television service Philo has revealed a roster of top advertising technology and sales partners as part of the company’s drive to reach advertisers looking for a brand-safe programming solution in the booming vMVPD marketplace.
News categories: Philo, Reed Barker, Advertising, Digital TV, OTT, USA