Digital TV News: Videology
Videology finds advanced TV ad spend grew 150% in Q2 2017
Jul 27, 2017 – Videology has released its Q2 2017 U.S. TV & Video At-A-Glance report. Videology continues to see an increasing number of advertisers using their own first-party data for targeting, and that the number of connected TV ad requests has grown exponentially over the last three years.
News categories:
Videology, Scott Ferber, Advertising, Big Data, Digital TV, Market Research, USA
Univision selects Videology to develop multi-platform advertising portfolio
May 30, 2017 – Univision Communications Inc. (UCI) has partnered with Videology. The cross-screen planning, forecasting and measurement capabilities that Videology offers will bring added media value to UCI, which continues to offer more content on more digital platforms, while it diversifies the range of its programming.
News categories:
Videology, Univision, Scott Ferber, Steve Mandala, Advertising, Digital TV, USA
Sling TV ad slots now available programmatically through SpotX
May 16, 2017 – Advertisers seeking targeted consumer segments across premium over-the-top (OTT) video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.
News categories:
Sling TV, SpotX, Adam Lowy, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA
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