Digital TV News: Walt Horstman

TVSquared partners with TiVo for deterministic attribution
Feb 13, 2019 – TVSquared has added TiVo’s deterministic TV viewership segments to its ADvantage platform. Incorporating TiVo’s television viewership segments within the analytics platform allows TVSquared customers to tie TV-driven response and conversions to the household level.
News categories: TVSquared, TiVo Corp, Calum Smeaton, Walt Horstman, Advertising, Big Data, Digital TV, USA

TiVo releases churn analysis from its content discovery platform
Jan 8, 2019 – TiVo (NASDAQ: TIVO) has released the findings from a recent churn reduction analysis pulled from its Personalized Content Discovery Platform (PCD). Among some of the key findings uncovered were that churn is directly related to long-term audience retention.
News categories: TiVo Corp, Walt Horstman, Chris Ambrozic, Big Data, CES2024, Digital TV, USA, UX

Com Hem selects TiVo’s Personalized Content Discovery Platform
Sep 13, 2018 – TiVo (NASDAQ: TIVO) has announced that Com Hem Group has deployed TiVo’s Personalized Content Discovery Platform on its TV and mobile platforms, including both Android and Apple iOS. The platform consists of personalized search and recommendations and analytics capabilities.
News categories: TiVo Corp, Com Hem, Walt Horstman, Big Data, Cable TV, Digital TV, IBC2024, Sweden, UX

TiVo and Tru Optik make linear TV viewing data available for OTT targeting
Mar 27, 2018 – TiVo (NASDAQ: TIVO) has announced a deal with Tru Optik under which TiVo’s linear TV viewership data, which reaches across all 210 national DMAs and more than 2 million households, will be available through Tru Optik’s OTT Marketing Cloud.
News categories: TiVo Corp, Tru Optik, Walt Horstman, Andre Swanston, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA

LiveRamp launches IdentityLink for television
Mar 5, 2018 – LiveRamp (NASDAQ: ACXM) has announced the extension of its IdentityLink platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media planning, buying and measurement that is scalable and secure across the TV ecosystem.
News categories: LiveRamp, Allison Metcalfe, Anneka Gupta, Advertising, Big Data, Digital TV, USA

Discovery Communications selects TiVo Audience Works for Marketing
Nov 1, 2017 – Discovery Communications has selected TiVo’s (NASDAQ: TIVO) Audience Works for Marketing, an inventory management and execution product suite that enables the company to drive ratings and viewership through audience-driven on-air promotions and cross-channel media plans.
News categories: TiVo Corp, Discovery Communications, Walt Horstman, Seth Goren, Big Data, Digital TV, USA