Digital TV News: Yasmin Sanders

Kargo partners with Samba TV to enhance ad targeting and measurement
Oct 24, 2024 – Kargo has partnered with Samba TV to combine Samba TV's ACR data with subscriber and set-top box data from Kargo's work with Fetch TV, enhancing Kargo's audience targeting capabilities in Australia.
News categories: Samba TV, Kargo, Yasmin Sanders, Cam Dinnie, Advertising, Australia, Big Data, Digital TV, Smart TV

Samba TV and PubMatic bring programmatic TV audience targeting to Australia
Feb 14, 2022 – Samba TV has partnered with PubMatic (Nasdaq: PUBM) to bring TV audience targeting to Australia. Samba TV's first-party CTV data will be integrated with PubMatic's programmatic platform to provide media buyers with advanced omniscreen targeting.
News categories: PubMatic, Samba TV, Peter Barry, Yasmin Sanders, Flaminia Sapori, Advertising, Australia, Big Data, Digital TV