Digital TV News: Yasmin Sanders
Samba TV and PubMatic bring programmatic TV audience targeting to Australia
Feb 14, 2022 – Samba TV has partnered with PubMatic (Nasdaq: PUBM) to bring TV audience targeting to Australia. Samba TV's first-party CTV data will be integrated with PubMatic's programmatic platform to provide media buyers with advanced omniscreen targeting.
News categories:
PubMatic, Samba TV, Peter Barry, Yasmin Sanders, Flaminia Sapori, Advertising, Australia, Big Data, Digital TV
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