Digital TV News: YouTube TV

U.S. streaming climbs to record high in July
Aug 15, 2023 – Streaming accounted for a record high 38.7% of total U.S. TV usage in July, while linear TV viewership fell below 50% for the first time, according to Nielsen's July 2023 The Gauge report.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

iSpot measures YouTube and YouTube TV against broader TV marketplace
May 16, 2023 – iSpot has completed a critical phase of its integration with Google for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV.
News categories: iSpot, Sean Muller, Advertising, Big Data, Digital TV, Streaming, USA

U.S. Q1 pay-TV subscriber losses higher than in any previous quarter
May 16, 2023 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 2,215,000 net video subscribers in 1Q 2023, compared to a net loss of about 1,850,000 in 1Q 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

WOW! to replace its TV offer with YouTube TV
May 15, 2023 – WOW! (NYSE: WOW) has signed an agreement with Google to offer YouTube TV as its dedicated live TV offering. The process of migrating its video customers to YouTube TV will begin this summer.
News categories: WOW!, YouTube TV, Teresa Elder, Digital TV, IPTV, USA

Frontier adds integrated billing for YouTube TV
Mar 27, 2023 – In 2021, Frontier (NASDAQ: FYBR) announced a partnership with YouTube TV to offer internet and live TV. Now, Frontier is making it more convenient by introducing a single billing option.
News categories: Frontier, YouTube TV, Tony Archibong, Digital TV, IPTV, USA

Major U.S. pay-TV providers lost nearly 6 million subscribers in 2022
Mar 3, 2023 – Leichtman Research (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,880,000 net video subscribers in 2022, compared to a pro forma net loss of about 4,700,000 in 2021.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

U.S. TV usage up again in January
Feb 16, 2023 – Nielsen's January 2023 TV usage summary, from its monthly snapshot of total TV and streaming consumption in the U.S., has revealed that overall viewing was up 1.3% compared to December 2022.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

U.S. TV viewing remained high in December
Jan 19, 2023 – Nielsen's December 2022 snapshot of TV and streaming consumption in the U.S. has revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8% from the prior month.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

U.S. TV viewing surged in November
Dec 15, 2022 – Nielsen's latest monthly snapshot of TV and streaming usage in the U.S., has revealed that time spent watching TV climbed considerably in November, marking the second-highest month of overall TV consumption in 2022.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA