Digital TV News: dataxu

Sling TV ad slots now available programmatically through SpotX
May 16, 2017 – Advertisers seeking targeted consumer segments across premium over-the-top (OTT) video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.
News categories: Sling TV, SpotX, Adam Lowy, Ben Abbatiello, Advertising, Big Data, Digital TV, OTT, USA

DataXu offers self-service OTT TV ad placement platform
May 10, 2017 – DataXu has announced the first self-serve TV buying platform that enables brands and agencies of all sizes to connect the dots between digital and TV, reaching custom audiences and accessing insights covering the full gamut of addressable devices.
News categories: DataXu, Tore Tellefsen, Advertising, Big Data, Digital TV, USA