Digital TV News: eMarketer

Undertone and TVadSync create cross-platform TV targeting engine
Dec 9, 2019 – Perion Network (NASDAQ:PERI) has announced that its Undertone unit is partnering with TVadSync to combine TVadSync's custom and one-to-one ACR (Automated Content Recognition) TV viewership data, with Undertone's premium reach and digital creative.
News categories: Undertone, TVadSync, Dan Aks, Ronan Higgins, Advertising, Big Data, Digital TV, USA

US: Netflix grabs the most attention, but its reign will be challenged
Dec 4, 2019 – Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further, according to eMarketer.
News categories: eMarketer, Ross Benes, Digital TV, Market Research, OTT, USA

Tru Optik and Anzu.io to bring targeting to in-game advertising
Dec 2, 2019 – Tru Optik has partnered with Anzu.io to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. Leveraging such data, advertisers are able to engage with gaming consumers that are difficult to find on linear TV.
News categories: Tru Optik, Anzu.io, Andre Swanston, Itamar Benedy, Advertising, Big Data, Games Console, USA

U.S. Connected TV ad spending will grow nearly 40% in 2019
Nov 5, 2019 – Connected TV advertising is a small, but rapidly growing portion of digital advertising, and is competing directly with traditional TV advertising. eMarketer expects the channel to grow 37.6% this year to reach $6.94 billion.
News categories: eMarketer, Eric Haggstrom, Advertising, Digital TV, Market Research, OTT, USA

Amobee launches fraud-free guarantee for Connected TV inventory
Oct 15, 2019 – Amobee has announced an extension of its partnership with DoubleVerify to expand its fraud prevention solution to include connected TV inventory. The updated protection uses an early detection system to prevent fraud from reaching the Amobee platform.
News categories: Amobee, DoubleVerify, Bryan Everett, Steven Woolway, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

More than 50% of video ad impressions served by Extreme Reach now on CTV
Oct 2, 2019 – Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50% of all video ad impressions – twice that of mobile – according to the latest Video Benchmarks report from Extreme Reach (ER).
News categories: Extreme Reach, James Shears, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

Netflix losing US share as rivals gain
Aug 21, 2019 – This year, 182.5 million people in the US will view content via subscription OTT services, representing 55.3% of the population. While Netflix remains the most popular subscription service, rivals like Hulu and Amazon Prime Video are stealing share, according to eMarketer.
News categories: eMarketer, Digital TV, Market Research, OTT, USA

U.S. pay TV households to decline 4.2% this year
Aug 6, 2019 – Cord-cutting in the US continues to accelerate, with the number of cord-cutting households jumping another 19.2% this year. According to eMarketer, the number of households without a traditional pay TV subscription is quickly approaching those that have one.
News categories: eMarketer, Eric Haggstrom, Digital TV, Market Research, USA

IAS builds Connected TV video ad verification solution
Jun 5, 2019 – Integral Ad Science (IAS) has announced a verification solution to validate that CTV video ads are played to completion, fraud-free. During the pilot, IAS integrated with eight US video publishers including CBS Interactive and NBCUniversal.
News categories: Integral Ad Science, CBS Interactive, NBCUniversal, Lisa Utzschneider, Jarred Wilichinsky, Mike Reidy, Advertising, Digital TV, OTT, USA