Digital TV News: Asaf Davidov
New streaming TV video ad formats perform better than traditional TV ads
Jan 19, 2023 – MAGNA Media Trials and Roku have announced a study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are 2x more favorable than traditional TV ads for consumers.
News categories:
Roku, MAGNA, Asaf Davidov, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA
Roku enabled for four-screen measurement in Nielsen Total Ad Ratings
Sep 29, 2022 – Nielsen (NYSE: NLSN) has announced that Roku (Nasdaq: ROKU) will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings.
News categories:
Nielsen, Roku, Asaf Davidov, Kim Gilberti, Advertising, Big Data, Digital TV, USA
Latest News
- Seedtag acquires Beachfront
- Astro selects Amagi and AWS to transition playout to the Cloud
- MyRepublic deploys Android TV set-top boxes from ZTE
- MediaTek to debut Pentonic 800 SoC at Computex 2024
- Zegona completes acquisition of Vodafone Spain
- Substantial decrease in Pay TV device sales at Aferian in 2023
- Prime Video has lowest churn rate in North America at 8%
- Broadband equipment spending reaches two-year low
- ZTE launches soundbar STB powered by Android TV
- IAB Tech Lab expands Open Measurement SDK to more CTV platforms
- ZDF relies on measurement infrastructure from smartclip
- CTS selected by AccuWeather for managed channel origination
- Sony Pictures Networks extends distribution deal with Intelsat
- India's SVOD market to generate $2.1 billion in 2028
- MEASAT supports SPOTV Asia Pacific playout operations
- Streaming video revenues in MENA to surpass $1.2bn in 2024
- Orange France upgrades set-top box with SoftAtHome
- ZTE launches B866V6N 4K AI-SR set-top box
- Tucson television stations launch NEXTGEN TV services
- Cloud TV 3.0 Smart TV operating system released