North America Digital TV News

Comcast releases research on how viewers discover new TV content
May 1, 2024 – Comcast Advertising has released a report analyzing trends in how consumers navigate and discover TV content across traditional and streaming in the U.S. and Europe.
News categories: Comcast Advertising, Travis Flood, Marcien Jencke, Digital TV, Europe, Market Research, USA, UX

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX

Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories: Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA

Roku and The Trade Desk announce data-driven streaming partnership
Apr 30, 2024 – Roku (NASDAQ: ROKU) plans to enable advertisers using The Trade Desk (NASDAQ: TTD) to leverage Roku Media and audience and behavioral data to better understand and optimize their TV streaming campaigns.
News categories: Roku, The Trade Desk, Jay Askinasi, Jed Dederick, Advertising, Big Data, Digital TV, Streaming, USA

Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories: Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA

Gray Television rolls out advanced features with NEXTGEN TV
Apr 29, 2024 – Gray Television (NYSE: GTN) is using NEXTGEN TV at its NBC affiliate WAVE(TV) in Louisville, Kentucky to broadcast in HDR with immersive sound, and its FOX affiliate KVVU(TV) has launched as a NEXTGEN Virtual Broadband IP Channel in Las Vegas.
News categories: Gray Television, Pat LaPlatney, Sandy Breland, Rob Folliard, John O’Brien, ATSC 3, Content Distribution, Digital TV, USA

FCC restores net neutrality
Apr 25, 2024 – The FCC has voted to reclassify broadband as a Title II telecommunications service. ISPs will again be prohibited from blocking, throttling or engaging in paid prioritization of lawful content.
News categories: Federal Communications Commission, Broadband, Digital TV, Regulation, Streaming, USA

Five leading TV stations launch NextGen TV in Portland, Maine
Apr 25, 2024 – Five TV stations serving the Portland Maine market have begun broadcasting with NextGen TV. The launch includes WMTW (ABC), WGME-TV (CBS), WPFO (FOX), WMEA-TV (Maine Public) and WCBB (PBS).
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

U.S. digital video ad spend growing ~80% faster than media overall
Apr 25, 2024 – According to an IAB report, total US digital video advertising spend, including CTV, social video and online video, is projected to grow 16% in 2024 - nearly 80% faster than total media overall.
News categories: IAB, Advertising, Digital TV, Market Research, Streaming, USA