Digital TV News: EBU

Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX

Nielsen releases March 2024 The Gauge report
Apr 16, 2024 – Nielsen has released its The Gauge report for March 2024. While usage fell to some extent across each of the primary viewing categories, cable viewing from February to March drove a 0.7-point bump in share, resulting in 28.3% of TV for cable.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

NPAW unveils AI companion for accelerated issue resolution
Apr 14, 2024 – NPAW has launched its second-generation AI companion, NaLa, at NAB Show 2024. NaLa 2.0 analyzes large amounts of data collected in the NPAW Suite to pinpoint the cause of issues.
News categories: NPAW, Ferran G. Vilaró, Big Data, Content Distribution, Digital TV, NABShow, QoE, Worldwide

Amagi and AD Digital launch MAVTV Brasil FAST channel
Apr 12, 2024 – Amagi and AD Digital have unveiled the launch of MAVTV Brasil's FAST channel by SEV7N Sports, using the cloud technology and services of Amagi and AD Digital.
News categories: Amagi, AD Digital, SEV7N Sports, KA Srinivasan, Daniela Souza, Erich Steffen, Brazil, Content Distribution, Digital TV, Streaming

Rohde & Schwarz to unveil ATSC 3.0 transmitter at NAB 2024
Apr 10, 2024 – Rohde & Schwarz will unveil its R&S TE1 liquid-cooled ATSC 3.0 native transmitter at NAB 2024. The company is also introducing a 24/7 remote monitoring service.
News categories: Rohde & Schwarz, Manfred Reitmeier, Claudia Goerig, ATSC 3, Content Distribution, Digital TV, NABShow, USA

Quickplay optimizes storefront search and discovery with generative AI
Apr 10, 2024 – At NAB 2024, Quickplay is to unveil its Curator Assistant, a product that uses Generative AI to speed the creation of storefront rails, helping drive discovery into content libraries.
News categories: Quickplay, Google Cloud, Paul Pastor, Juan Martin, Anil Saboo, Big Data, Digital TV, NABShow, UX, Worldwide

Suitest to introduce WingBox OTT test automation tool at NAB 2024
Apr 9, 2024 – At the 2024 NAB Show Suitest will introduce WingBox, a Video Capture and Control appliance enabling combined object- and image-based live and automation testing for OTT apps and devices.
News categories: Suitest, Mirko Nedeljković, Apps, Digital TV, NABShow, QoE, Set Top Box, Smart TV, Smartphone, Streaming, UX, Worldwide

Xavier Niel receives regulatory approval to acquire Datagroup-Volia
Apr 8, 2024 – NJJ Holding, Horizon Capital and Datagroup-Volia have announced that regulatory approvals were granted in March 2024 for NJJ to acquire Datagroup–Volia.
News categories: NJJ Holding, Horizon Capital, Datagroup-Volia, Xavier Niel, Lenna Koszarny, Mykhaylo Shelemba, Cable TV, Digital TV, MandA, Ukraine