Digital TV News: IAB
Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories:
Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide
Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories:
Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX
Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories:
Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA
Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories:
Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA
SES to acquire Intelsat
Apr 30, 2024 – SES is to acquire Intelsat through the purchase of 100% of the equity of Intelsat Holdings for a cash consideration of $3.1 billion (€2.8 billion) and certain contingent value rights.
News categories:
SES S.A., Intelsat, Adel Al-Saleh, David Wajsgras, Content Distribution, Digital TV, MandA, Satellite, Worldwide
Broadpeak to power targeted advertising on new TF1 video service
Apr 29, 2024 – Broadpeak has announced that French TV network TF1 is powering targeted ad insertion on its TF1+ streaming service with Broadpeak's broadpeak.io Dynamic Ad Insertion service.
News categories:
Broadpeak, TF1, Jacques Le Mancq, Francois Xavier Pierrel, Content Distribution, Digital TV, France, Streaming
U.S. digital video ad spend growing ~80% faster than media overall
Apr 25, 2024 – According to an IAB report, total US digital video advertising spend, including CTV, social video and online video, is projected to grow 16% in 2024 - nearly 80% faster than total media overall.
News categories:
IAB, Advertising, Digital TV, Market Research, Streaming, USA
DDish TV chooses PlayBox Neo Channel-in-a-Box
Apr 25, 2024 – PlayBox Neo has completed a multichannel playout system, supporting ingest, scheduling, text manipulation, interactive graphics, playout and content distribution, for DDish in Mongolia.
News categories:
PlayBox Neo, DDish, Iulian Ionescu, Ariunbold Nasanjargal, Content Distribution, Digital TV, Mongolia, Satellite
SeaChange to instead be acquired by Enghouse
Apr 24, 2024 – SeaChange (OTC: SEAC) has entered into an asset purchase agreement under which an affiliate of Enghouse Systems will acquire substantially all of SeaChange's assets related to its product and services business.
News categories:
SeaChange, Enghouse, Partner One, Chris Klimmer, Canada, Content Distribution, Digital TV, MandA, Software, Worldwide
Latest News
- Comcast releases research on how viewers discover new TV content
- Samba TV uses GenAI to provide actionable context for video ads
- Roku unveils screensaver ad integrations, ad partnerships and fresh content
- Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
- Scalstrm and EZDRM partner on video content security
- RTL Luxembourg deploys Verimatrix to protect auto racing from piracy
- Roku and The Trade Desk announce data-driven streaming partnership
- Roku and iSpot announce streaming audience measurement partnership
- Freely streaming service launches in the UK
- SES to acquire Intelsat
- Laws to protect consumers from cyber threats come into force in the UK
- Gray Television rolls out advanced features with NEXTGEN TV
- Amagi report shows rise of a diverse global FAST marketplace
- Broadpeak to power targeted advertising on new TF1 video service
- AA/WARC reports UK 2023 ad spend at £36.6bn
- FCC restores net neutrality
- Five leading TV stations launch NextGen TV in Portland, Maine
- U.S. digital video ad spend growing ~80% faster than media overall
- DDish TV chooses PlayBox Neo Channel-in-a-Box
- Movistar Plus+ to create real-time short-form sports video with WSC Sports