Digital TV News: Keith Eadie
Comscore aligns CTV audience segments with IAB Tech Lab guidelines
Sep 11, 2019 – Comscore (NASDAQ: SCOR) has announced that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
News categories:
Comscore, Adobe, Google, Oracle, IAB Tech Lab, Rachel Gantz, Keith Eadie, Deepti Bhatnagar, Veronica Ahern, Dennis Buchheim, Advertising, Big Data, Streaming, USA
Adobe adds Roku targeting and analytics
Mar 26, 2019 – Adobe (Nasdaq:ADBE) has announced a partnership with Roku (Nasdaq:ROKU). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform.
News categories:
Adobe, Roku, Keith Eadie, Scott Rosenberg, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA, Worldwide
Latest News
- Aptoide sells stake in Faurecia Aptoide Automotive
- AppleTV+ fastest growing major SVOD service in Q1'24
- SafeShark finds connected devices not compliant with UK security law
- Zattoo deploys Bitmovin Player
- Altice USA residential video RGUs down 77,700 in 1Q 2024
- Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
- Liberty Global releases Q1 2024 results
- Comcast releases research on how viewers discover new TV content
- Samba TV uses GenAI to provide actionable context for video ads
- Roku unveils screensaver ad integrations, ad partnerships and fresh content
- Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
- Scalstrm and EZDRM partner on video content security
- RTL Luxembourg deploys Verimatrix to protect auto racing from piracy
- Roku and The Trade Desk announce data-driven streaming partnership
- Roku and iSpot announce streaming audience measurement partnership
- Freely streaming service launches in the UK
- SES to acquire Intelsat
- Laws to protect consumers from cyber threats come into force in the UK
- Gray Television rolls out advanced features with NEXTGEN TV
- Barb issues invitation to tender for new audience measurement initiative