Big Data (Audience Measurement, Personalisation, Metadata, AI/ML, Content Identification, Ad Insertion)
Media Distillery to power Swisscom ad-free replay product
Apr 25, 2024 – Swisscom (SMI: SCMN) has completed deployment of Media Distillery's Ad Break Distillery to power its Replay Comfort ad-free product that enables viewers to avoid commercials on replay.
News categories:
Media Distillery, Swisscom, Roland Sars, Philipp Wuethrich, Advertising, Digital TV, IPTV, Switzerland, UX
MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories:
Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV
Nexxen empowers Australian advertisers using VIDAA ACR data
Apr 22, 2024 – Nexxen has launched TV Viewership Audiences in Australia. TV Viewership Audiences leverages exclusive ACR data from VIDAA to create custom segments based on viewership patterns.
News categories:
Nexxen, VIDAA, Josif Zanich, Guy Edri, Advertising, Australia, Big Data, Digital TV, Smart TV, TV OS
TargetVideo integrates AI for video content categorization
Apr 22, 2024 – TargetVideo has integrated AI technology to empower its clients to automatically classify their video content into the categories defined by the Interactive Advertising Bureau (IAB).
News categories:
TargetVideo, Uroš Jojić, Advertising, Big Data, Digital TV, Worldwide
Paramount to exclusively represent SkyShowtime advertising sales
Apr 22, 2024 – SkyShowtime has concluded an exclusive deal for Paramount to handle SkyShowtime's advertising sales across all of its markets, providing access to advertising in 20+ European markets.
News categories:
SkyShowtime, Paramount, Monty Sarhan, Hristina Georgieva, Lee Sears, Advertising, Digital TV, Europe, Streaming
Graham Media Group selects Bitmovin Playback
Apr 16, 2024 – Bitmovin has announced that Graham Media Group has selected Bitmovin Playback to enhance its viewer experience. The solution includes the Bitmovin Player and Bitmovin Analytics.
News categories:
Bitmovin, Graham Media, Stefan Lederer, Kenny Elshoff, Michael Newman, Big Data, Digital TV, Media Player, QoE, Streaming, USA
Yahoo brings identity solutions to CTV
Apr 16, 2024 – Yahoo Advertising has announced that Yahoo Identity Solutions is to launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal, and FreeWheel.
News categories:
Yahoo, Elizabeth Herbst-Brady, Leo O’Connor, Jeff Lucas, Ryan McConville, Jon Mansell, Advertising, Big Data, Digital TV, Streaming, USA
Plex has largest FAST line-up with 1,112 channels
Apr 17, 2024 – Plex now offers 1,112 free-to-stream live TV channels, with more than 800 available in the US. Plex is the most widely available ad-supported VOD and live TV offering, covering more than 180 countries.
News categories:
Plex, Keith Valory, Todd Hay, Gavin Bridge, Advertising, Digital TV, Streaming, USA, Worldwide
Virgin Media partners with PubMatic to scale FAST advertising
Apr 18, 2024 – PubMatic (Nasdaq: PUBM) has announced a partnership with Virgin Media to enable advertisers to reach UK audiences at scale through premium ad-funded TV content.
News categories:
PubMatic, Virgin Media, Hitesh Bhatt, David Bouchier, Advertising, Digital TV, TV-over-IP, UK
Latest News
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data
- TargetVideo integrates AI for video content categorization
- Meta opens Quest OS to third-party hardware makers
- Aferian to implement further cost reductions at Amino
- Paramount to exclusively represent SkyShowtime advertising sales
- Sky Sports Main Event latency reduced on Entertainment OS devices
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback
- Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
- Yahoo brings identity solutions to CTV
- Plex has largest FAST line-up with 1,112 channels
- TV3 migrates from on-prem servers to AWS Cloud with Redge
- Virgin Media partners with PubMatic to scale FAST advertising
- Interactive TV news channel unveiled by ROXi and Sinclair
- Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
- Amagi integrates Intertrust DRM for FAST services