Digital TV News: Audi

Ease Live and Bedrock create M6+ Live Sport Experience
Jun 11, 2024 – Bedrock and Ease Live are collaborating to provide media and entertainment companies with immersive video experiences through Interactive Overlays, significantly enhancing viewer engagement.
News categories: Ease Live, Bedrock, Kjetil Horneland, Jonas Engwall, Digital TV, France, Streaming, UX

Scripps partners with The Trade Desk
Jun 10, 2024 – Scripps (NASDAQ: SSP) has adopted OpenPass and Unified ID 2.0 (UID2) from The Trade Desk to make it easier for advertisers to identify audiences and measure performance for digital advertising.
News categories: The Trade Desk, Scripps, Will Doherty, Brian Norris, Advertising, Big Data, Digital TV, USA

mediasmart partners with TCL on connected TV advertising
Jun 10, 2024 – mediasmart has integrated TCL's ad inventory with its programmatic ad solutions to provide brands with access to advertising opportunities including on the Home Screen and in FAST channels.
News categories: mediasmart, TCL, Nikhil Kumar, Matt Ding, Advertising, Digital TV, Smart TV, Streaming, UX, Worldwide

DIRECTV Advertising unveils slate of product enhancements
Jun 6, 2024 – DIRECTV Advertising has unveiled a slate of product enhancements, bringing its expertise to address marketers biggest challenges, including incremental reach, privacy and brand safety.
News categories: DIRECTV Advertising, Amy Leifer, Liz Leonard, Advertising, Digital TV, USA

Titan OS integrates CANAL+ Group apps
Jun 6, 2024 – Titan OS has announced that CANAL+ Group applications, from Canal+, Skylink, Direct One, Focus Sat, TV Vlaanderen and Télésat, will be pre-integrated on Titan OS covering ten European countries.
News categories: Titan OS, CANAL+ Group, Jacinto Roca, Philippe Schwerer, Apps, Austria, Belgium, Czech Republic, Digital TV, France, Hungary, Netherlands, Poland, Romania, Slovakia, Smart TV, Switzerland, TV OS

ORS and 3SS bring simpliTV to VIDAA OS-based Smart TVs
Jun 6, 2024 – 3 Screen Solutions (3SS) has announced that  ORS  has gone live on Hisense smart TVs with its super-aggregated multiscreen simpliTV service. The app is powered by the VIDAA operating system.
News categories: 3SS, ORS Group, VIDAA, Kai-Christian Borchers, Philipp Dainese, Apps, Austria, Digital TV, Smart TV, TV OS

Yahoo combines Connected TV and Linear viewership data
Jun 5, 2024 – Yahoo Advertising has launched Unified TV Audiences, a blended dataset offering advertisers unparalleled insights into connected TV (CTV) and linear audience viewership.
News categories: Yahoo, Elizabeth Herbst-Brady, Nidhi Gupta, Advertising, Big Data, Digital TV, Set Top Box, USA

TV by OpenX rolls out internationally alongside US enhancements
Jun 4, 2024 – OpenX is expanding TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, TV by OpenX is expanding in the US to deliver data-driven curation to biddable CTV.
News categories: OpenX, Matt Sattel, Doug Cuesta, Advertising, Australia, Digital TV, Europe, Streaming

Xumo releases 2024 FAST Market Update report
Jun 4, 2024 – Xumo has released a report on the U.S. FAST market, covering topics such as who is watching, when and how much they watch, why they watch, and how FAST viewing compares to other forms of entertainment.
News categories: Xumo, FASTMaster, Stefan Van Engen, Gavin Bridge, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA