Belgium's BASE adds broadband and TV to mobile offer

Monday, June 3rd, 2024 
BASE logo

BASE Is Launching Onto The Market For Fixed Internet And TV Throughout Belgium

  • From June 3rd, BASE Will Not Only Offer Mobile Services, But Also Fixed Internet And TV Throughout Belgium. The New, Competitively Priced Range Is Aimed At Consumers Who Want To Choose Their Own Services And Only Pay For What They Really Need, Without Compromising On Quality. BASE Gives Customers The Freedom To Choose The Product That Suits Them Best, While Offering A Life-Long Discount If They Opt For Several BASE Products.

BASE, which has previously focused on its mobile offering, is now entering a new phase in its history, as the brand celebrates its 25th anniversary this year. From June 3rd, BASE will be adding a fixed Internet offer (BASE Internet) and a TV offer (BASE TV) to its existing mobile offering (BASE mobile). ​

The principle is simple and effective: the customer only chooses the product he/she needs and that best suits his/her usage, with each individual product already being advantageous in itself, in terms of both quality and price. BASE offers total flexibility: each product can be purchased separately (without even being a BASE mobile customer), and, if the customer chooses to purchase several products, he or she also benefits from a lifetime discount. The same principles apply to both individuals and the self-employed.

BASE Internet: limited or unlimited?

With BASE Internet, customers can choose between a limited or an unlimited offer. With limited Internet, BASE customers who surf moderately receive 300 GB of data per month and enjoy download speeds of 50 Mbps and upload speeds of 5 Mbps. This already meets the needs of a large number of people. With the unlimited offer, which is ideal for those with greater needs, including families, there is no volume limit, and download speeds of 200 Mbps and upload speeds of 20 Mbps are available.

BASE TV: box or app?

For television, BASE TV offers the option of watching programs via the BASE TV box or the BASE TV app. If you don’t need a box, you can also opt for the BASE TV app, which can be used in the same way as all conventional streaming apps (smartphone, tablet, TV screen via Chromecast, Apple TV, smart TV, etc.).

With regard to programming, BASE TV has opted for the essentials, and offers the most popular channels: 28 French-language and 28 Dutch-language channels. Customers can choose the language version they prefer, or combine the two as an option. BASE TV also offers recording (up to 200 hours), replay (36 hours), pause and forward.

The box also offers a simple, one-click access to the most popular streaming apps (such as Netflix, Amazon Prime, Apple TV +, YouTube, Streamz, Disney+, etc.) in order to watch films and series of your choice.

The box is the smallest box available on the Belgian market. Thanks to its small size (8 cm x 8 cm x 1.8 cm), the box can be fitted to the back of the TV. This box does not need to be connected to a coaxial cable: the TV signal passes entirely through BASE Internet. Made from 100% recycled materials, it is particularly energy-efficient compared to other models, thanks to its low power consumption (maximum 3W).

BASE mobile: nothing has changed

Nothing has changed for the mobile BASE part, and the current mobile offers, recently reboosted, continue to apply, with their familiar characteristics: subscribers have unlimited calls and SMS, and can choose the amount of data they need. Unused mobile data is carried over to the following month (data jump), while out-of-bundle supplements for mobile data are charged at the same rate as the mobile data that is part of the package, and BASE continues to automatically offer all its subscribers the Free Data Day, i.e., a full day of free data every first day of the month in Belgium and throughout the EU.

BASE - mobile, internet, TV pricing

Lifetime discount

To make the offer even more competitive and reward customer loyalty, BASE offers a 10% discount on purchases of two or more products. The discount applies to each product individually. And as usual, BASE applies this promotion for life, for total peace of mind. This means:

  • if a BASE mobile subscriber (existing or new) only takes BASE Internet, he or she will receive a 10% discount on BASE Internet
  • if a BASE mobile subscriber (existing or new) only takes BASE TV, he or she will receive a 10% discount on BASE TV
  • if a BASE mobile subscriber (existing or new) takes out BASE Internet and BASE TV, he or she will receive 10% on each of the two products (BASE Internet and BASE TV)
  • if a customer who is not a BASE mobile subscriber takes out BASE Internet and BASE TV, he or she will receive 10% on each of the two products (BASE Internet and BASE TV)

Nothing changes for mobile: customers who have their own special offer will continue to benefit from it, and this can be combined with other discounts.

According to Gérald Demortier, BASE Brand Manager for the Telenet Group, BASE is following a trend that is already clearly visible in the telecommunications market: “By adding Internet and TV to our mobile offer, we are now opening a new chapter in the history of BASE. It’s a natural evolution of the brand: by complementing our offer with these new services, we’ll be able to respond to consumer needs even more effectively. With 25 years under our belt this year, and a million mobile customers, we’ve learned that Belgians who are careful about their consumption and their budget are looking for a simple, essential offer providing good value for money. As a challenger in this new market, BASE intends to remain true to its identity. No unnecessary extras: everyone should feel free to choose what he or she really needs: there’s no need for a mobile subscription if this is already paid by the employer, nor a TV subscription if everything is watched online, let alone unlimited Internet if it’s not being used to its full potential. With BASE, we intend to meet all these scenarios, while remaining extremely competitive in terms of price”.

For John Porter, CEO of Telenet Group, the complementarity with the Group’s other brands is obvious: “This new stage in the history of BASE is also a turning point for Telenet Group. We are pursuing a twofold goal with this new offer: extending our geographical coverage with a fixed-line service offer (Internet and TV) in the south of the country, where we were not previously present, and simultaneously offering a complete range of telecoms services throughout the country to customers looking for the best value for money, a market segment to which Telenet Group did not previously offer a solution. Given that it is already well established in both Wallonia and this market segment, the decision to use our BASE brand was an obvious one. In a way, one could say it was our missing link: with our three brands, BASE, Telenet and TADAAM, we aim to complement each other and are now ideally positioned to meet the varied needs of consumers. Everyone can choose the brand and products that suit them best ”.
To be able to offer its fixed services, BASE will rely on two distinct networks, depending on the geographical location of its customers. In Flanders, in 2/3 of the communes of Brussels and in the Botte du Hainaut region of Wallonia, this will be the cable network (hybrid fiber-coax or HFC) of WYRE, the joint venture between Telenet (66.8%) and Fluvius. In Wallonia and the rest of Brussels (6 communes), BASE will rely on the VOO/Orange Belgium cable network (HFC), thanks to the wholesale agreement signed in 2023 giving access to the said network for 15 years.

These two networks offer great stability and high Internet connection speeds throughout the country.

A major advertising campaign to publicize the launch will kick off on June 10.

Important to know: for the first 3 months, BASE will offer free installation and activation of the Internet and TV services (after which there will be a charge of € 59).

Links: BASE; Telenet