Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Mobile to provide 40% of SVOD subscriptions
Jul 6, 2020 – According to Digital TV Research, there will be 1,161 million SVOD subscriptions in 2025, up from 642 million at end-2019. By then, 40% of these subscriptions will be on mobile apps, or via mobile operators.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Mobile, OTT, Worldwide

Comscore finds U.S. VOD transactions peaked in April
Jul 2, 2020 – Research from Comscore (Nasdaq: SCOR) shows a continued year-over-year increase in video on demand transactions in the U.S. However, overall consumption for May 2020 declined compared to the previous month.
News categories: Comscore, Digital TV, Market Research, OTT, USA

Dataxis compares Europe, Latam with U.S. AVOD market
Jul 2, 2020 – According to Dataxis, within a saturating AVOD market, only a few players are standing out in terms of monthly active users: Vudu, Pluto TV, Tubi, and older players such as Hulu, Roku Channel and YouTube.
News categories: Dataxis, Digital TV, Europe, Latin America, Market Research, OTT, USA

Market turbulence to boost UK digital video market
Jul 1, 2020 – According to Futuresource Consulting, 2020 continues to be a volatile year for the UK video and TV entertainment industry, with accelerated adoption across all OTT sectors and a lockdown boom that has played to the strengths of content hungry UK consumers.
News categories: Futuresource Consulting, David Sidebottom, Digital TV, Market Research, UK

U.S. consumers spend nearly seven hours per week watching online video
Jul 1, 2020 – Parks Associates has announced research showing that the number of hours per week U.S. consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020.
News categories: Parks Associates, Dr. Kenneth Wacks, Digital TV, Market Research, USA

TRAI reports pay TV numbers for India at end-2019
Jun 30, 2020 – According to TRAI, Pay DTH had an average active subscriber base of 69.98 million at 31st December 2019. At the same time there were 13 MSOs and 1 HITS operator with a subscriber base of more than one million.
News categories: Telecom Regulatory Authority of India, Cable TV, Digital TV, India, Satellite, Subscribers

Churn rate for U.S. OTT services at 41% in Q1 2020
Jun 29, 2020 – Parks Associates reports the churn rate for U.S. OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households trialed an OTT service.
News categories: Parks Associates, Steve Nason, COVID-19, Digital TV, Market Research, OTT, USA

Mobile operators to generate 170 million SVOD subscribers
Jun 29, 2020 – Smartphone gross SVOD subscriptions will double between 2019 and 2025 to 170 million with the total climbing by 25 million in 2020 alone, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Mobile, OTT, Worldwide

Netflix, Hulu user numbers fell as COVID-19 measures were relaxed
Jun 25, 2020 – The surge in users of subscription video-on-demand (SVOD) services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to Strategy Analytics.
News categories: Strategy Analytics, Michael Goodman, David Mercer, COVID-19, Digital TV, Market Research, OTT, USA