Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Western Europe OTT revenues to be up 55% in 2029
Mar 18, 2024 – Digital TV Research expects Western European OTT TV revenues to grow to $48 billion in 2029, up from $31 billion in 2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Irdeto releases 'State of the Video Entertainment Industry' report
Mar 14, 2024 – Irdeto, with Caretta Research, has released research that explores the current state of the video streaming market, with increasing revenues remaining a major challenge for service providers.
News categories: Irdeto, Caretta Research, Andrew Bunten, Digital TV, Market Research, Worldwide

Free viewing increases lead over SVOD
Mar 13, 2024 – According to Omdia, the number of SVOD services per home has declined in a number of markets for the first time. Simultaneously, free video stacking is still on the rise.
News categories: Omdia, Maria Rua Aguete, Brazil, Digital TV, France, Germany, Market Research, Spain, Streaming, UK, USA

Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories: Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA

Top U.S. pay-TV providers lost 5 million subscribers in 2023
Mar 8, 2024 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,035,000 video subscribers in 2023, compared to a net loss of about 4,590,000 in 2022.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

AR/VR headsets surged during Holiday Season 2023
Mar 5, 2024 – The global market for augmented reality and virtual reality (AR/VR) headsets grew 130.4% year-over-year during the fourth quarter of 2023 (4Q23), according to IDC.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Market Research, Metaverse, Worldwide

Western Europe to lose nearly 9 million pay TV subscribers
Mar 11, 2024 – Digital TV Research expects Western Europe to lose nearly 9 million pay TV subscribers between 2023 and 2029 to reach 93 million – down by 8% over the period.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, Europe, IPTV, Market Research, Satellite, Terrestrial

Multiplay revenue in APAC to grow at 2.4% CAGR over 2023-2028
Mar 8, 2024 – Multiplay service revenue in Asia-Pacific is expected to grow at a CAGR of 2.4% from $245 billion in 2023 to $276.3 billion by 2028, forecasts GlobalData.
News categories: GlobalData, Subba Reddy, Asia, Digital TV, Market Research

Latin America to add 55 million SVOD subscriptions
Mar 7, 2024 – Digital TV Research forecasts that Latin America will have 165 million SVOD subscriptions by 2029, up from 110 million at end-2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Latin America, Market Research, Streaming