Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

CTV and gaming to generate annual digital ad spend of £4bn in the UK by 2026
Feb 7, 2023 – According to IAB UK, an ongoing shift to streaming among audiences, new ad-based models, and an increase in ad-supported viewing are set to drive ad spend from £1.17bn in 2021 to £2.31bn in 2026.
News categories: IAB UK, Hannah Bewley, Digital TV, Gaming, Market Research, Streaming, UK

Global semiconductor sales grew 3.2% in 2022 despite H2 slowdown
Feb 3, 2023 – The Semiconductor Industry Association (SIA) has said that global semiconductor industry sales totaled $573.5 billion in 2022, the highest-ever annual total and an increase of 3.2% compared to 2021's $555.9 billion.
News categories: Semiconductor Industry Association, John Neuffer, Market Research, Semiconductor, Worldwide

Hisense no. 1 in TV shipments in December 2022
Feb 2, 2023 – According to AVC Revo, TV shipments by Hisense in December 2022 were 2.326 million, making it number one in the global market that month. For 2022 as a whole, Hisense was second with a share of 12.06%.
News categories: Hisense, AVC Revo, Digital TV, Market Research, Smart TV, Worldwide

Market turbulence set to define media industry in 2023
Feb 2, 2023 – The DPP has published its annual predictions report. The report contains eight business focused predictions and explores themes that will dominate the media and broadcast agenda in the year ahead.
News categories: The DPP, Zixi, Mark Harrison, Gordon Brooks, Digital TV, Market Research, Worldwide

Comedy most pirated genre of entertainment
Feb 2, 2023 – Synamedia has unveiled research, conducted by Ampere Analysis, analysing the impact of sports and entertainment piracy and the potential revenues that would result from converting pirate viewers to legal subscribers.
News categories: Synamedia, Ampere Analysis, Avigail Gutman, Guy Bisson, Brazil, Content Protection, Digital TV, Germany, India, Italy, Market Research, Thailand, UK, USA

Global online video subscriptions to reach 1.7bn in 2023
Jan 31, 2023 – Despite the economic uncertainty, cost of living crisis and saturation of video services in some countries, 2023 is on track to be a good year for SVOD services according to figures from Omdia.
News categories: Omdia, Maria Rua Aguete, Digital TV, Market Research, Streaming, Worldwide

Comcast cable video subscribers down 2.034 million in 2022
Jan 26, 2023 – Comcast (NASDAQ: CMCSA) has reported results for the quarter and year ended December 31, 2022. In the quarter, Cable video customer net losses were 440,000, whereas at Sky total customer relationships grew by 129,000.
News categories: Comcast, Cable TV, Digital TV, Europe, Results, Satellite, Streaming, Subscribers, USA

German study shows high losses from TV piracy
Jan 25, 2023 – According to a study commissioned by VAUNET, a total of 5.9 million people in Germany regularly watched illegal live TV streams in 2022, with live TV piracy largely replacing the use of legal TV services.
News categories: VAUNET, Frank Giersberg, Content Protection, Digital TV, Germany, Market Research

European Audiovisual Observatory publishes report on media ownership in Europe
Jan 24, 2023 – The European Audiovisual Observatory has published its annual report on key AV players in Europe. SVOD stands out as the most concentrated market segment, with the top 3 OTT platforms accounting for 71% of subscriptions.
News categories: European Audiovisual Observatory, Digital TV, Europe, Market Research