Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

SpotX releases 2021 video advertising trends report
Dec 3, 2020 – SpotX has announced the release of its '2021 Global Video Advertising Trends' report. The findings aim to help ad tech leaders, marketers, and agencies prioritize their 2021 plans by sharing predictions and trends for the upcoming year.
News categories: SpotX, Mike Shehan, Kelly McMahon, Advertising, Digital TV, Market Research, Worldwide

Nordic streaming market approaching 14 million subscriptions
Dec 2, 2020 – In the past 12 months, Nordic households have signed up for close to 3 million additional streaming subscriptions, resulting in the Nordic market today boasting 13.6 million subscriptions in total.
News categories: Mediavision, Denmark, Digital TV, Finland, Market Research, Norway, OTT, Sweden

InterDigital and Futuresource release video sustainability report
Dec 2, 2020 – According to a study released by InterDigital (NASDAQ: IDCC) and Futuresource, sustainability will require consumers and businesses to embrace sustainable practices to offset the growing carbon footprint of the video industry.
News categories: InterDigital, Futuresource, Henry Tirri, Digital TV, Market Research, Set Top Box, Smart TV, Worldwide

Highest ever Samsung Smart TV sales in 3Q 2020
Dec 1, 2020 – Samsung sold 11.8 million smart TVs worldwide in Q3 2020. The global market for connected TV devices as a whole (including smart TVs, media streamers and games consoles) reached 81.3 million units in Q3, up 19% year-on-year.
News categories: Strategy Analytics, Michael Goodman, David Watkins, Digital TV, Market Research, Smart TV, Worldwide

VR consumer content revenue to exceed $7 billion in 2025
Nov 30, 2020 – Research from Juniper Research has found that consumer VR content will generate more than $7 billion in revenue in 2025, up over 160% compared with 2020. The primary driver in this space will be console gamers.
News categories: Juniper Research, James Moar, Gaming, Market Research, VR, Worldwide

Ericsson predicts 40% of mobile subscriptions in 2026 will be 5G
Nov 30, 2020 – Ericsson (NASDAQ: ERIC) projects that four out of every ten mobile subscriptions in 2026 will be 5G. Current 5G uptake confirms the technology as deploying the fastest of any generation of mobile connectivity.
News categories: Ericsson, Fredrik Jejdling, 5G, Gaming, Market Research, Mobile, Worldwide

Pay TV revenue in New Zealand to follow -3.1% CAGR
Nov 27, 2020 – Pay TV revenue in New Zealand is expected to decline at a CAGR of 3.1% between 2020 and 2025 due to loss in cable and DTH subscriptions, declining ARPU, and subscriber preference for OTT platforms, according to GlobalData.
News categories: GlobalData, Aasif Iqbal, Digital TV, Market Research, New Zealand

Growing demand for smart displays driving smart speaker sales
Nov 24, 2020 – Smart speaker users are switching increasingly to display-based devices, or Smart Displays, according to Strategy Analytics. The share of all smart speaker sales incorporating a display was 26% in Q3 2020, compared to 22% a year earlier.
News categories: Strategy Analytics, David Watkins, Market Research, Smart Home, Worldwide

Over 13 billion Smart Home devices in use by 2025
Nov 24, 2020 – Juniper Research expects there to be almost 13.5 billion smart home devices in use by 2025, compared to 7.4 billion this year. Smart entertainment devices will take the bulk of device revenue, at over $230 billion in 2025.
News categories: Juniper Research, James Moar, Market Research, Smart Home, Worldwide