Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Comscore TV viewing data used to predict advertising audience decline
Jan 16, 2020 – Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
News categories: Comscore, Syracuse University, Julia Johnston, Beth Egan, Advertising, Big Data, Digital TV, Market Research, USA

Majority of U.S. advertisers using Advanced TV solutions
Jan 16, 2020 – FreeWheel (Nasdaq: CMCSA) has announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences.
News categories: FreeWheel, Advertiser Perceptions, Brian Wallach, Advertising, Big Data, Digital TV, Market Research, USA

NextGen TV offers clear upside potential according to BIA
Jan 16, 2020 – BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50% within the next ten years from NextGen TV rollouts. The potential growth rate with advanced TV has an 8.0% CAGR revenue growth opportunity compared to a 3.8% CAGR baseline.
News categories: BIA, Rick Ducey, Mark Fratrik, ATSC, Digital TV, Market Research, USA

ANA and Innovid release Connected TV insights report
Jan 16, 2020 – Innovid and the Association of National Advertisers (ANA) have released a study that reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.
News categories: Innovid, ANA, Jessica Hogue, Bob Liodice, Advertising, Digital TV, Market Research, OTT, USA

App Annie releases The State of Mobile 2020 report
Jan 15, 2020 – App Annie has released its State of Mobile 2020 report. The annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers.
News categories: App Annie, Theodore Krantz, Kathleen Gambarelli, Market Research, Mobile, Worldwide

Piracy and account sharing cost U.S. pay TV and OTT operators over $9bn in 2019
Jan 15, 2020 – A report from Parks Associates finds that the value of pirate video services accessed by pay-TV and non-pay-TV consumers will exceed $67 billion worldwide by 2023. The report also examines trends in content piracy and piracy prevention.
News categories: Parks Associates, Steven Hawley, Elizabeth Parks, Content Protection, Digital TV, Market Research, OTT, USA

Market for Android TVs to grow to $231 billion by 2026
Jan 14, 2020 – According to Acumen Research and Consulting, the global Android TV market is expected to grow at a CAGR of around 20% over the forecast period 2019 to 2026 and expected to reach the market value of over US$ 231 billion by 2026.
News categories: Acumen Research and Consulting, Android TV, Digital TV, Market Research, Smart TV, Worldwide

IPTV service revenue in Korea to grow at a CAGR of 4.4% to 2024
Jan 14, 2020 – South Korea’s IPTV revenue is set to grow at a CAGR of 4.4% for the period 2019-2024, according to GlobalData. The country's IPTV service revenue is expected to reach US$3.8bn with a subscriber base of 19.26 million in 2024.
News categories: GlobalData, Akash Jatwala, Digital TV, IPTV, Korea, Market Research, Subscribers

U.S. digital media entertainment spending up 8.4% in 2019
Jan 13, 2020 – DEG: The Digital Entertainment Group has released its Year-End 2019 Digital Media Entertainment Report compiled by DEG members, tracking sources and retail input. Digital Media Entertainment spending jumped 8.4% in 2019 to a record $25.2 billion.
News categories: DEG: The Digital Entertainment Group, Digital TV, DVD, Market Research, OTT, USA