Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Pixalate lists top CTV apps for October 2022
Nov 23, 2022 – Pixalate has released its October 2022 Publisher Trust Index (PTI). The report provides a perspective regarding the quality of CTV apps supporting programmatic advertising with rankings broken down by region, country, category, and app store.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

In Sweden ad-supported video leads in weekly reach
Nov 24, 2022 – According to Mediavision's analysis of the Swedish streaming market, advertising financed free services are now the biggest category in terms of weekly reach, mainly driven by the social media platforms.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Hisense second in global TV shipments
Nov 16, 2022 – Data from AVC Revo shows that global shipments of Hisense TVs from January to October reached 19.6 million, with a year-on-year growth rate of 18%. This record sales position Hisense the 2nd in the global market, a high in the brand's history.
News categories: Hisense, AVC Revo, Digital TV, Market Research, Smart TV, Worldwide

Hybrid AVOD-SVOD tiers to boost global AVOD revenues
Nov 21, 2022 – According to Digital TV Research, global AVOD revenues for TV series and movies will reach $91 billion in 2028, up from $38 billion in 2022. The top 10 countries will represent 81% of the world’s total by 2028.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

12.5m consumer VR headsets to be sold in 2022
Nov 17, 2022 – Consumer VR will be worth $6.9bn in 2022, increasing to $20bn in 2027, according to Omdia. In the face of macroeconomic challenges, the market continues to expand, with 12.5 million headsets expected to be sold in 2022.
News categories: Omdia, George Jijiashvili, Digital TV, Market Research, Metaverse, Worldwide

U.S. TV usage rose again in October
Nov 17, 2022 – According to Nielsen, time spent watching TV in the U.S. climbed for the second consecutive month in October. The 2.2% monthly increase in TV consumption was underpinned by a nearly 10% jump in broadcast viewing compared to September.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

83% of US internet households subscribe to at least one OTT service
Nov 18, 2022 – Parks Associates research finds that 83% of US internet households now subscribe to at least one OTT service, while 45% still subscribe to the traditional linear pay-TV service model.
News categories: Parks Associates, FPT Software, Sarah Lee, Ira Dworkin, Digital TV, Market Research, USA

Major U.S. pay TV providers lost 785,000 subscribers in 3Q 2022
Nov 14, 2022 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 785,000 net video subscribers in 3Q 2022, compared to a pro forma net loss of 650,000 in 3Q 2021.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

OTE Group TV subscribers up 43,609 YoY at end-3Q 2022
Nov 10, 2022 – OTE Group (ASE: HTO; OTC MARKET: HLTOY) has announced results for the third quarter of 2022. OTE further expanded its TV subscriber base in the quarter, reaching 644k, a year-on-year increase of 7.3%.
News categories: OTE Group, Digital TV, Greece, IPTV, Results, Satellite, Subscribers