Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Barb to start reporting TV-set viewing of YouTube channels
Feb 26, 2025 – Barb, with Kantar Media, has expanded its measurement of the YouTube content that people watch on TV sets, selecting 200 YouTube channels that will become part of its daily audience reporting.
News categories: Barb, Kantar Media, Justin Sampson, Lucy Bristowe, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

Samsung global TV market leader for 19th year
Feb 14, 2025 – According to Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.
News categories: Samsung, Hun Lee, Digital TV, Market Research, Smart TV, Worldwide

Altice USA residential video RGUs down 64,300 in 4Q 2024
Feb 13, 2025 – Altice USA (NYSE: ATUS) has reports results for the year ended December 31, 2024. Quarterly Residential video net losses were 64.3k in Q4 2024, taking Altice's subscriber base to 1,880 million.
News categories: Altice USA, Cable TV, Digital TV, Results, Subscribers, USA

Orange TV subscribers down 8,700 in 4Q 2024
Feb 13, 2025 – Orange has released results to December 31, 2024. The company finished the year with 11.058 million IPTV and satellite subscribers, down 8,700 in the quarter, and down 86,900 year-on-year.
News categories: Orange, Digital TV, Europe, France, IPTV, Results, Satellite, Subscribers

Barb appoints MediaSense and Snowflake for Barb Data Hub
Feb 10, 2025 – Barb is collaborating with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry.
News categories: Barb, MediaSense, Snowflake, Caroline Baxter, Sam Tomlinson, David Fisher, Advertising, Big Data, Digital TV, Market Research, UK

Lionsgate reports results for third quarter FY2025
Mar 6, 2025 – Lionsgate (NYSE: LGF.A, LGF.B) and Lionsgate Studios (Nasdaq: LION) have reported results to December 31, 2024. North American OTT subscribers declined 6% YoY while growing 170,000 QoQ to finish at 12.57 million.
News categories: Lionsgate, Jon Feltheimer, Digital TV, India, Middle-East, North America, Results, Streaming, Subscribers

LG Ads study shows dramatic shift to CTV for live sports
Feb 6, 2025 – LG Ad Solutions has released findings from a study on the habits of sports viewers in the US, UK and Canada, revealing a dramatic shift toward CTV as the primary platform for live sports.
News categories: LG Ad Solutions, Michael Hudes, Advertising, Canada, Digital TV, Market Research, Streaming, UK, USA

Airtel adds 29,000 Digital TV subscribers in 4Q 2024
Feb 6, 2025 – Bharti Airtel has announced results for the quarter ended December 31, 2024. In the quarter Digital TV subscribers grew by 29,000 to finish the year at 15.823 million.
News categories: Airtel, Digital TV, India, Results, Satellite, Subscribers

Samba TV releases State Of Viewership report
Feb 6, 2025 – Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA