Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

SVOD household penetration in Malaysia to reach 27% in 2025
Sep 24, 2021 – The household penetration of SVOD services in Malaysia is expected to increase from 12% in 2020 to about 27% in 2025, driven by considerable rise in the adoption of OTT video, according to GlobalData.
News categories: GlobalData, Kantipudi Pradeepthi, Digital TV, Malaysia, Market Research, Streaming

Germany to overtake the UK by SVOD subscribers
Sep 27, 2021 – According to Digital TV Research, in terms of SVOD subscribers, Germany will overtake the UK in 2025. Germany will have 52 million SVOD subscriptions in 2026, with the UK just behind at 51 million.
News categories: Digital TV Research, Simon Murray, Digital TV, France, Germany, Italy, Spain, Streaming, Subscribers, UK

Robust growth forecast for SVOD revenue in India
Sep 23, 2021 – Subscription video on demand (SVOD) revenue in India is expected to grow at a robust compounded annual growth rate (CAGR) of 15.9% from US$0.9bn in 2020 to US$1.9bn in 2025, according to GlobalData.
News categories: GlobalData, Pradeepthi Kantipudi, Digital TV, India, Market Research, Streaming

Subscription fatigue in Australia? Not yet but on the way
Sep 20, 2021 – As demand for subscription entertainment shows no sign of slowing, and content continues to fragment across new and existing services, audiences are fast approaching a tipping point, Deloitte Australia's latest Media Consumer Survey reveals.
News categories: Deloitte, Leora Nevezie, Will Castles, Australia, Digital TV, Market Research, Streaming

Americans move from bingeing on TV to social media in 2021
Sep 21, 2021 – Attest has released its third annual US Media Consumption Report. The report points to a significant decrease in the desire of Americans to sit in front of a TV screen for prolonged periods of time.
News categories: Attest, Digital TV, Market Research, USA

Android TV in 25% of advanced set-top boxes
Sep 21, 2021 – According to Dataxis, at Q2 2021, Android TV could be found on around 26% of the global advanced STB installed base. Although striking, the share of Google’s platform actually decreased from 40% in 2015.
News categories: Dataxis, Android TV, Digital TV, Market Research, RDK, Set Top Box, Worldwide

SVOD subscriptions in Eastern Europe to double
Sep 22, 2021 – Digital TV Research has forecast that there will be 47 million SVOD subscriptions in Eastern Europe by 2026, more than double the 22 million seen at end-2021. Russia will then have 20 million SVOD subscriptions.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Conviva releases State of Streaming: Content Discovery report
Sep 20, 2021 – Conviva has released its State of Streaming: Content Discovery report for 2021. The report shows content streamed for the first time is discovered in four ways: word of mouth, advertising, social media and streaming service recommendations.
News categories: Conviva, Keith Zubchevich, Digital TV, Market Research, Streaming, USA

Record YoY growth for India's Smart TV market in Q2
Sep 17, 2021 – India's TV shipments grew 46% YoY in Q2 2021, according to Counterpoint Research. The post-pandemic economic improvement, aided by active retail channels fulfilling the pent-up demand, was the key reason for the growth.
News categories: Counterpoint Research, Debasish Jana, Digital TV, India, Market Research, Smart TV