Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

SVoD subscriptions in N. America to grow at 9% CAGR from 2019 to 2023
Nov 12, 2019 – North America’s SVOD market will close 2019 with an estimated 147 million subscriptions, expanding at a CAGR of 9% through 2023, according to GlobalData. The US market is one of the most competitive SVoD markets worldwide.
News categories: GlobalData, Eulalia Marín-Sorribes, Digital TV, Market Research, North America, OTT, Subscribers

Disney+ gets some traction, Apple TV lags in streaming wars
Nov 12, 2019 – Eagle Alpha has surveyed 5 million tweets from Twitter users in North America, excluding retweets, that mentioned Netflix, Disney+, Apple TV Plus, Hulu or Roku, to update its ongoing analysis of streaming video providers.
News categories: Eagle Alpha, Dean Barr, Big Data, Canada, Digital TV, Market Research, OTT, USA

Disney+ expected to reach 101 million subscribers
Nov 11, 2019 – Five global platforms will have 529 million SVOD subscribers by 2025. According to Digital TV Research, these five global platforms will add 257 million subscribers between 2019 and 2025 – doubling their total.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, OTT, Subscribers, Worldwide

DISH Network pay TV subscribers up 148,000 in 3Q 2019
Nov 7, 2019 – DISH Network (NASDAQ: DISH) has reported results for the quarter ending September 30, 2019. The company closed the quarter with 12.18 million pay TV subscribers, including 9.49 million DISH TV and 2.69 million Sling TV subscribers.
News categories: DISH Network, Digital TV, Results, Satellite, Subscribers, USA

U.S. pay TV household penetration down to 75%
Nov 5, 2019 – Research from Leichtman Research Group (LRG) finds that 75% of TV households in the U.S. subscribe to some form of live pay-TV service. The percentage of TV households that subscribe is down from 84% in 2014, 87% in 2009, and 81% in 2004.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, USA

U.S. Connected TV ad spending will grow nearly 40% in 2019
Nov 5, 2019 – Connected TV advertising is a small, but rapidly growing portion of digital advertising, and is competing directly with traditional TV advertising. eMarketer expects the channel to grow 37.6% this year to reach $6.94 billion.
News categories: eMarketer, Eric Haggstrom, Advertising, Digital TV, Market Research, OTT, USA

Streaming TV showing significant increase in viewership and quality
Nov 4, 2019 – Conviva has released its quarterly State of Streaming report for Q3 2019, revealing time spent streaming continues to climb – up 53% year over year – as consumers embrace on demand videos on their TVs, PCs and mobile devices.
News categories: Conviva, Bill Demas, Digital TV, Market Research, OTT, Worldwide

Pay-TV revenue in Russia up by 14.2% in 2018 year-on-year
Oct 31, 2019 – The European Audiovisual Observatory has released a report written by J’son and Partners Consulting on pay-TV and cord cutting in Russia. At the end of 2018, 43.2 million viewers were subscribed to Pay TV services in Russia, 3.1% more than in 2017.
News categories: European Audiovisual Observatory, J’son and Partners, Cable TV, Digital TV, IPTV, Market Research, OTT, Russia, Satellite, Subscribers

A recession could leave streaming subscriptions vulnerable
Oct 29, 2019 – Millennials are poised to have their pockets hardest hit should the economy take a downturn, with the impact on their spending power directly upending loyalties to app subscriptions across entertainment, according to MIDiA Research.
News categories: MIDiA Research, Digital TV, Market Research, Worldwide