Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

U.S. pay TV providers lost over 5 million subscribers in 2020
Mar 4, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,120,000 net video subscribers in 2020, compared to a pro forma net loss of about 4,795,000 in 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

OTT video streaming in APAC now reaches 392 million people
Mar 4, 2021 – SpotX has unveiled its debut 'OTT is for Everyone APAC' research, reporting that nearly 400 million people now use video streaming services across the Asia-Pacific region.
News categories: Blockgraph, Mike Shehan, Asia, Digital TV, Market Research, OTT

No growth expected for Latin America pay TV
Mar 4, 2021 – According to Digital TV Research, poorly-performing economies have hit Latin American pay TV with the number of pay TV subscribers falling by 4 million in both 2019 and 2020. The number of pay TV subscribers peaked in 2017.
News categories: Digital TV Research, Simon Murray, Argentina, Brazil, Chile, Colombia, Digital TV, Market Research, Mexico

More than 150 million smart speakers sold in 2020
Mar 3, 2021 – Global smart speaker sales reached a record level in 2020, according to Strategy Analytics. New model introductions that hit the market in time for the holiday shopping season, contributed to a positive end to a difficult year.
News categories: Strategy Analytics, David Watkins, Market Research, Smart Home, Worldwide

LG and Sony led OLED TV gains in advanced TV market in Q4
Mar 3, 2021 – While in recent years OLED TV has seen its share of the premium TV market deteriorate, OLED TVs and the brands that sell them regained much of that lost ground in the fourth quarter of 2020, according to DSCC.
News categories: DSCC, Bob O’Brien, Digital TV, Market Research, Smart TV, Worldwide

63% of TV viewers in the EU5 watch ad-supported streaming
Mar 3, 2021 – Magnite has released results of a study of 10,500 consumers across the UK, France, Germany, Spain, and Italy showing that there is widespread adoption of CTV streaming platforms across the EU5.
News categories: Magnite, IAB Europe, Steve Wing, Daniel Knapp, Advertising, Digital TV, France, Germany, Italy, Market Research, OTT, Spain, UK

Slow growth for OTT pay TV in Latin America
Mar 3, 2021 – According to Dataxis, growth in OTT pay TV remains slow in Latin America. At end of 2020, the technology represents almost 1.3 million subscribers; barely 2% of the pay TV market.
News categories: Dataxis, Digital TV, Latin America, Market Research, OTT

Australia pay TV market to decline at 2.6% CAGR over next five years
Mar 3, 2021 – Pay TV revenue in Australia is set to decline at a CAGR of 2.6% from $2.4bn in 2020 to $2.1bn in 2025 due to a continued drop in Cable TV and DTH subscriptions and revenue, according to GlobalData.
News categories: GlobalData, Aasif Iqbal, Australia, Digital TV, Market Research

Korean and US content power online video consumption in SE Asia
Mar 1, 2021 – Korean, US and local content form the core of online video content consumption across Southeast Asia, according to Media Partners Asia. Korean content demand is strongest in Singapore and Indonesia.
News categories: Media Partners Asia, Dhivya T, Asia, Digital TV, Market Research, OTT