Digital TV Business, Technology and Market Research News

NEXTGEN TV comes to Grand Rapids, MI
May 6, 2021 – Six local TV stations in Grand Rapids, including WOTV (ABC), WWMT (CBS), WOOD-TV (NBC), WXMI (FOX), WXSP-CD and WOLP-CD (MyNet), have begun broadcasting with NEXTGEN TV, powered by ATSC 3.0.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Polestar develops streaming app for Polestar 2 cars in Europe
May 6, 2021 – Polestar has developed a video streaming app for the Polestar 2. The beta app, available now in European markets, brings streaming content from various providers directly to the 11-inch centre display in the car.
News categories: Polestar, Thomas Ingenlath, Apps, Digital TV, Europe, In-Car, OTT

3SS powers TCC Android TV service on SDMC STBs
May 6, 2021 – TCC has gone live with a hybrid TV platform based on the Android TV OS Operator Tier. The service is enabled by SDMC's DV8545-C STB and powered by the 3READY Product Framework, 3SS’ front end and UI solution.
News categories: 3SS, SDMC, TCC, ZetaTV, Kai-Christian Borchers, Laurence Yan, Javier Ruete, Android TV, Argentina, Cable TV, Chile, Digital TV, Set Top Box, Uruguay, UX

du partners with ATEME on OTT and DTH projects
May 6, 2021 – ATEME has announced that for its OTT platform, du has chosen to use ATEME’s encoder and file transcoder. For du's DTH service ATEME has delivered a headend based on ATEME’s IRD, encoder and statmux.
News categories: ATEME, 'du', Razik Zaghlouli, Saleem AlBlooshi, Content Distribution, Digital TV, OTT, Satellite, UAE

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, OTT, Smart TV, USA

India sees huge headroom for growth in TV and digital
May 5, 2021 – At the Asia Video Industry Association's (AVIA) Future of Video India conference, industry leaders remained upbeat on the potential for growth despite a painful 2020 which had seen a 25% drop in TV advertising revenue.
News categories: Asia Video Industry Association, Media Partners Asia, Mihir Shah, Sunil Rayan, Megha Tata, Monika Shergill, Nimisha Pandey, Digital TV, India, Market Research

Connected TV continues to drive U.S. digital video ad growth
May 4, 2021 – According to IAB's 'Video Ad Spend 2020 and Outlook for 2021' report, digital video advertising growth continues. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down.
News categories: IAB, Eric John, Advertising, Digital TV, Market Research, OTT, USA

VBox announces ATSC 3.0 Android TV Gateway
May 4, 2021 – VBox Communications has announced its ATSC 3.0 Android TV Gateway, adding ATSC 3.0 capability to its TV Gateway product line. The Android TV box, supports both streaming services and 4K live TV channels.
News categories: VBox Communications, Jonathan Rind, Android TV, ATSC 3, Digital TV, Set Top Box, USA

Small growth in global pay TV subscribers to 2026
May 4, 2021 – According to Digital TV Research, 15 million pay TV subscribers will be added between 2020 and 2026 to take the global total to 1.02 billion. 92 countries will add, and 46 countries will lose, subscribers.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Worldwide