Malaysia Digital TV News

Malaysia SVOD penetration to reach 38% in 2026
Oct 27, 2022 – The household penetration of SVOD services in Malaysia is expected to increase from 17% in 2021 to 38% in 2026, driven by a considerable rise in the adoption of OTT platforms, according to GlobalData.
News categories: GlobalData, Kantipudi Pradeepthi, Digital TV, Malaysia, Market Research, Streaming

Astro Malaysia goes live with Synamedia engagement analytics
Oct 5, 2022 – Synamedia has announced that Astro Malaysia has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement.
News categories: Synamedia, Astro Malaysia, Paul Segre, Euan Smith, Advertising, Digital TV, Malaysia, Satellite, Set Top Box, Streaming, UX

beIN sports, iQIYI and TVBAnywhere+ apps now on Astro Ultra Box
Sep 21, 2022 – Astro Malaysia has launched the beIN SPORTS CONNECT, iQIYI and TVBAnywhere+ apps on its Ultra Box, allowing customers to stream more live sporting events and Asian entertainment on their big screen TV.
News categories: Astro TV, Euan Smith, Apps, Digital TV, Malaysia, Set Top Box, Streaming

Comscore adds CTV measurement for Indonesia and Malaysia
Aug 18, 2022 – Comscore (NASDAQ: SCOR) has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia.
News categories: Comscore, Google, Joris Goossens, Roopa Dhawan, Advertising, Big Data, Digital TV, Indonesia, Malaysia, Streaming

Astro selects Kaltura to power its standalone streaming service offering
Dec 21, 2021 – Kaltura (NASDAQ:KLTR) has announced that Astro has chosen the Kaltura TV Platform to power sooka, its new streaming service targeted at millennials. sooka went live in June across Malaysia and is hosted on Amazon Web Services (AWS).
News categories: Kaltura, Astro, AWS, Nuno Sanches, Euan Smith, Sameer Vuyyuru, Content Distribution, Digital TV, Malaysia, Streaming

Astro Malaysia debuts addressable TV advertising with Synamedia
Dec 1, 2021 – Astro Malaysia and Synamedia have launched the first addressable TV advertising service in SE Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics.
News categories: Synamedia, Astro, Paul Segre, Euan Smith, Advertising, Big Data, Digital TV, Malaysia, Satellite, Set Top Box, Streaming

Astro integrates Netflix into its Ultra Box
Nov 9, 2021 – Astro has unveiled its new Astro experience, enabling customers to stream Netflix on Astro TV. Customers can now enjoy services such as Netflix, Disney+ Hotstar, HBO GO, iQIYI and TVBAnywhere+, as well as Astro's shows and sports, all in one place.
News categories: Astro, Netflix, Euan Smith, Azlin Arshad, Tony Zameczkowski, Apps, Digital TV, Malaysia, Satellite, Set Top Box

Sirius TV partners with SES for DTH bouquet launch in Malaysia
Oct 5, 2021 – Sirius TV has signed a contract with SES for distribution of a bouquet of satellite TV channels in Malaysia. The Sirius Basic package launches with 13 initial channels, five of which are in HD.
News categories: SES S.A, Sirius TV, Deepak Mathur, Khairuddin Abdul Rahman, Content Distribution, Digital TV, Malaysia, Satellite

SVOD household penetration in Malaysia to reach 27% in 2025
Sep 24, 2021 – The household penetration of SVOD services in Malaysia is expected to increase from 12% in 2020 to about 27% in 2025, driven by considerable rise in the adoption of OTT video, according to GlobalData.
News categories: GlobalData, Kantipudi Pradeepthi, Digital TV, Malaysia, Market Research, Streaming