Smart TV (Connected TV, Integrated Digital Television, IDTV) News

More than seventy 8K TVs now certified by the 8K Association
Jul 27, 2021 – The 8K Association has revealed that there are now over seventy 8K TVs certified by the 8KA. This includes nearly 50 models launched in the first half of 2021 from three of the world's top TV brands – Hisense, Samsung, and TCL.
News categories: 8K Association, Digital TV, Smart TV, Worldwide

Samba TV announces global TV viewership dashboard
Jul 23, 2021 – Samba TV has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world.
News categories: Samba TV, Ashwin Navin, Chad Stoller, Mike Law, Australia, Big Data, Digital TV, Germany, Smart TV, UK, USA

TCL passes TÜV Rheinland ETSI EN 303 645 test for IoT devices
Jul 22, 2021 – TCL (1070.HK) has announced that it has received the TÜV Rheinland Privacy By Design logo, which confirms it has met cybersecurity standard ETSI EN 303 645, designed to encourage a security baseline for consumer IoT devices.
News categories: TCL Electronics, TÜV Rheinland, Kevin Wang, Digital TV, Smart TV, Worldwide

Global Smart TV household ownership to exceed 50% by 2026
Jul 21, 2021 – According to Strategy Analytics, more than 665 million homes worldwide had a Smart TV at the end of 2020. This equates to 34% of global households, a figure that is set to rise to 51% by 2026 when ownership will reach 1.1 billion homes.
News categories: Strategy Analytics, Edouard Bouffenie, David Watkins, Digital TV, Market Research, Middleware, OTT, Smart TV, Worldwide

HbbTV releases Targeted Advertising specification for TV sets in STB markets
Jul 21, 2021 – The HbbTV Association has published its second phase solution for targeted advertising. This enables substitution of broadcast with targeted ads when the broadcast signal is received by an STB and passed to an TV.
News categories: HbbTV Association, Vincent Grive, Digital TV, HbbTV, Set Top Box, Smart TV, Worldwide

U.S. tech revenue to hit $487 billion in 2021
Jul 20, 2021 – According to the CTA, subscription video streaming services will see continued growth in demand in 2021. TV shipments will reach 45 million units, with NEXTGEN TV shipments up nearly sixfold to 2.1 million units.
News categories: CTA, Gary Shapiro, Digital TV, Gaming, Market Research, OTT, Smart Home, Smart TV, Smartphone, USA, VR

Realtek selects Imagination GPU for DTV SoC
Jul 16, 2021 – Imagination Technologies has announced that Realtek has licensed the IMG B-Series BXE-4-32 GPU for inclusion in their latest digital television SoC, continuing the companies' longstanding relationship.
News categories: Imagination Technologies, Realtek, Steve Evans, Yee-Wei Huang, Digital TV, Silicon IP, Smart TV, Worldwide

ucfunnel adopts Unified ID 2.0
Jul 16, 2021 – Programmatic solution provider, ucfunnel, has adopted Unified ID 2.0, an industry-wide approach to internet identity. ucfunnel partners with Smart TVs powered by MediaTek and with CTV portal company NetRange.
News categories: ucfunnel, The Trade Desk, Ryan Chou, Douglas Choy, Advertising, Asia, Big Data, Digital TV, Semiconductor, Smart TV

Alexa coming to third-party Smart TVs powered by LG webOS
Jul 14, 2021 – LG has announced that Amazon Alexa is coming to third-party TVs powered by its webOS platform. The feature will be activated OTA starting in Q3 in North America, followed by other regions including Europe and Asia.
News categories: LG Electronics, Jung Sung-hyun, Asia, Digital TV, Europe, Middleware, North America, Smart Home, Smart TV