Smart TV (Connected TV, Integrated Digital Television, IDTV) News

Roku to acquire Nielsen’s Advanced Video Advertising business
Mar 1, 2021 – Roku (NASDAQ: ROKU) has agreed to acquire Nielsen’s (NYSE: NLSN) Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.
News categories: Roku, Nielsen, Louqman Parampath, Scott N. Brown, Advertising, Big Data, Digital TV, MandA, OTT, Smart TV, USA, Worldwide

VIZIO files for initial public offering
Mar 1, 2021 – VIZIO has announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its Class A common stock.
News categories: VIZIO, Advertising, Digital TV, IPO, OTT, Smart TV, USA

Alphonso re-launches as LG Ads
Mar 1, 2021 – LG Ads has unveiled its platform for helping brands reach audiences across the fragmented TV universe, measure campaigns in flight, and optimize outcomes through closed-loop measurement and attribution.
News categories: LG Ads, Ashish Chordia, Advertising, Big Data, Digital TV, OTT, Smart TV, USA, Worldwide

AirConsole cloud gaming for all Xiaomi Android TV devices
Mar 1, 2021 – Xiaomi is partnering with AirConsole for the distribution of AirConsole's multiplayer cloud gaming platform. The app now will be featured on Xiaomi's Mi TV and Mi Box to millions of users worldwide.
News categories: AirConsole, Xiaomi, Anthony Cliquot, Wang Dong, Digital TV, Gaming, Set Top Box, Smart TV, Worldwide

3SS set to double reach in 2021
Feb 25, 2021 – 3SS has said that it has eight Android TV projects in progress for operators giving it a deployment pipeline of at least 25 million homes by end-2021. This is more than double 2020's 10 million total.
News categories: 3SS, Kai-Christian Borchers, Pierre Donath, Android TV, Digital TV, Smart TV, UX, Worldwide

Future of TV in Australia is linear + BVOD
Feb 25, 2021 – At the Future of TV Advertising Sydney forum, OzTAM CEO Doug Peiffer has shared top line test data from Virtual Australia (VOZ), the new all-screen, cross-platform Total TV planning and reporting database.
News categories: OzTAM, Virtual Australia, Doug Peiffer, Advertising, Australia, Digital TV, Market Research, OTT, Smart TV

Comscore and Samba TV extend CTV data partnership to Australia
Feb 24, 2021 – Comscore (NASDAQ: SCOR) has expanded its TV measurement footprint to Australia with Samba TV. The new connected TV (CTV) measurement solution, launched last year in Europe, has now reached this key market in the APAC region.
News categories: Comscore, Samba TV, Bill Livek, Ashwin Navin, Advertising, Australia, Big Data, Digital TV, Smart TV

ENGINE launches cookieless data solutions for CTV and omnichannel media
Feb 24, 2021 – ENGINE has announced ENGINE Device Graph+, expanding its cookieless offering with a suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments.
News categories: ENGINE Media Exchange, Michael Zacharski, Big Data, OTT, Smart TV, USA

CEVA MotionEngine Smart TV software part of LG webOS
Feb 24, 2021 – CEVA (NASDAQ: CEVA) has announced that, with LG, it has expanded licensing of its Freespace MotionEngine Smart TV software technology to include 3rd party TV brands running LG's webOS smart TV platform.
News categories: CEVA, LG Electronics, Chad Lucien, Lee Sang-woo, Digital TV, Smart TV, UX, Worldwide