HbbTV (Hybrid Broadcast Broadband TV) News

SERAPHIC releases HbbTV browser SDK 6.0
Jan 6, 2022 – Based on the up-to-date Chromium browser engine, SERAPHIC’s HbbTV SDK 6.0 implements performance improvements, including support for the latest HbbTV 2.0.3 specification and the HbbTV-TA specification, on both Linux and Android platforms.
News categories: SERAPHIC, Xinwen Xue, Advertising, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide

Kineton and SmarDTV demonstrate OpApp & CAM at 9th HbbTV Symposium
Nov 24, 2021 – Kineton and SmarDTV Global have demonstrated, during the 9th HbbTV Symposium, a Smart TV combined with an HbbTV OpApp. The installation of the HbbTV OpApp is automatically launched by a CAM, with the OpApp fully operator branded.
News categories: SmarDTV, Kineton, Erik Gazzoni, Giuseppe Aprea, Apps, CAM, Digital TV, Europe, HbbTV, Smart TV

Irdeto launches CAM-based HbbTV OpApp solution
Nov 25, 2021 – Irdeto has launched the Irdeto Operator Application (Irdeto OpApp). The Irdeto OpApp is an HbbTV OpApp hosted on Irdeto's CI Plus CAMs, enabling pay TV operators to deliver a consistent branded experience across different TV marques.
News categories: Irdeto, Shane McCarthy, Apps, CAM, Digital TV, Europe, HbbTV, Smart TV

UK's DTG releases D-Book 12.6
Oct 28, 2021 – The DTG has announced the release of its D-Book 12.6. Previously optional, support for HbbTV now becomes mandatory in the latest version, as the transition away from MHEG continues in the UK.
News categories: DTG, HbbTV Association, Richard Lindsay-Davies, Vincent Grivet, Content Distribution, Digital TV, HbbTV, Set Top Box, Smart TV, Terrestrial, UK

Details of HbbTV Symposium and Awards 2021 announced
Sep 29, 2021 – The HbbTV Association has announced that the HbbTV Symposium and Awards 2021 will take place as an in-person event on November 24-25 at the Cité Internationale Universitaire de Paris in France.
News categories: HbbTV Association, Salto, Vincent Grivet, Thomas Follin, Digital TV, France, HbbTV, Set Top Box, Smart TV, Worldwide

mtv and Sofia Digital make linear TV ads clickable on Smart TVs
Sep 27, 2021 – MTV Oy and Sofia Digital have developed a way to make advertising interactive on Smart TVs, enabling clickable campaigns to be activated on TV screens using companion devices such as smartphones.
News categories: Sofia Digital, MTV Oy, Advertising, Digital TV, Finland, HbbTV, Smart TV, UX

HbbTV Conformance Test Suite version 2021-2 released
Aug 31, 2021 – The HbbTV Association has published a new version of the HbbTV Conformance Test Suite. The v2021-2 release includes new tests developed for Targeted Advertising (HbbTV-TA) and HbbTV specification v2.0.3.
News categories: HbbTV Association, Vincent Grivet, Advertising, Broadcast, Digital TV, Europe, HbbTV, Smart TV, Worldwide

SERAPHIC upgrades TV browser with HbbTV 2.0.3 support
Jul 28, 2021 – SERAPHIC has announced that an upgrade to its Sraf HbbTV solution supporting HbbTV 2.0.3 will be released soon. The solution is compatible with the HbbTV Association test suite on both Linux and Android.
News categories: SERAPHIC, Xinwen Xue, Digital TV, Europe, HbbTV, Worldwide

HbbTV releases Targeted Advertising specification for TV sets in STB markets
Jul 20, 2021 – The HbbTV Association has published its second phase solution for targeted advertising. This enables substitution of broadcast with targeted ads when the broadcast signal is received by an STB and passed to an TV.
News categories: HbbTV Association, Vincent Grive, Digital TV, HbbTV, Set Top Box, Smart TV, Worldwide