Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

OTTera integrated into the IRIS.TV video data ecosystem
Aug 4, 2021 – IRIS.TV has added OTTera to its video data ecosystem. OTTera CTV content will now be contextually segmented by leading data providers including Oracle Advertising, Comscore, GumGum, ZEFR, Kerv Interactive and Advanced Contextual.
News categories: IRIS.TV, OTTera, Field Garthwaite, Stephen L. Hodge, Advertising, Big Data, Digital TV, OTT, Worldwide

Redge Media compliant with IAB TCF 2.0
Aug 4, 2021 – Redge Media has been verified as compliant with IAB standards for EU GDPR regulations. The IAB Framework assures transparency and greater control over personal data within AVOD/FAST services.
News categories: Redge Technologies, Advertising, Big Data, Digital TV, Europe, OTT

52% of U.S. consumers stop paying attention when ads come on the TV
Aug 4, 2021 – As consumers have been forced to self-filter what they spend their attention on in an increasingly saturated attention environment, it is increasingly ads which are not making the cut, a new report from MIDiA has found.
News categories: MIDiA, Hanna Kahlert, Advertising, Digital TV, Market Research, USA

USSI Global to bring DOOH analytics to NEXTGEN TV broadcasters
Aug 3, 2021 – USSI Global has created an R&D program that will bring audience analytics to broadcast customers delivering NEXTGEN TV services. The essential technology component will be developed in partnership with AdMobilize.
News categories: USSI Global, AdMobilize, Anthony Morelli, Ted Korte, Rodolfo Saccoman, Advertising, ATSC 3, Big Data, Digital TV, USA

Magnite to manage ad placement for Brazil's NetMovies
Jul 27, 2021 – Magnite has begun a collaboration with NetMovies that allows Magnite to manage the placement of ads within the entire catalog of ad-supported independent films, series and videos offered by NetMovies.
News categories: Magnite, NetMovies, Rafael Pallarés, Marcelo Spinasse Nunes, Advertising, Brazil, Digital TV, OTT

Acxiom and Totalplay to provide addressable audiences in Mexico
Jul 27, 2021 – Acxiom has announced a partnership with Totalplay in Mexico. The partnership combines Totalplay’s addressable demand-side platform (DSP) with Acxiom’s ethically sourced, privacy-compliant audience data segments.
News categories: Acxiom, Totalplay, Ben Peck, Hector Pita, Esteban Renaud, Advertising, Big Data, Cable TV, Digital TV, Mexico

Undertone launches CTV ad solution for improved consumer engagement
Jul 27, 2021 – Undertone has launched its High Impact CTV Suite. The suite enables ads to be integrated alongside content, rather than running them during ad breaks, and allows viewers to interact with ads using their remote control.
News categories: Undertone, Dan Aks, Olivia Sutherland, Advertising, Digital TV, OTT, USA

DoubleVerify earns MRC accreditation for CTV solutions
Jul 23, 2021 – DoubleVerify (NYSE: DV) has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Advertising, Big Data, Digital TV, OTT, USA

Cox Media Group Local Solutions partners with Amazon Advertising
Jul 23, 2021 – Cox Media Group (CMG) Local Solutions has announced a strategic initiative with Amazon Advertising that will enable its advertisers to programmatically buy display and OTT ads through Amazon DSP and analyze their performance.
News categories: Cox Media Group, Amazon Advertising, Joe Weir, Advertising, Digital TV, OTT, USA