Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Barb to start reporting TV-set viewing of YouTube channels
Feb 26, 2025 – Barb, with Kantar Media, has expanded its measurement of the YouTube content that people watch on TV sets, selecting 200 YouTube channels that will become part of its daily audience reporting.
News categories: Barb, Kantar Media, Justin Sampson, Lucy Bristowe, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

ArabyAds & LG Ad Solutions partner with TVekstra in Turkey
Feb 21, 2025 – ArabyAds and LG Ad Solutions have joining forces with TVekstra to provide Turkish advertisers with access to TVekstra LG CTV inventory, backed by ArabyAds marketing technology and measurement.
News categories: ArabyAds, LG Ad Solutions, TVekstra, Mahmoud Fathy, Ed Wale, Merve Eraslanoğlu, Advertising, Digital TV, Smart TV, Streaming, Turkey, TV OS

Comscore expands YouTube CTV measurement internationally
Feb 20, 2025 – YouTube CTV platform reach and volumetrics, covering video views and duration, will be included in Comscore's (NASDAQ: SCOR) Video Metrix Multi-Platform in Canada, France, Spain and Malaysia.
News categories: Comscore, Jen Carton, Advertising, Big Data, Canada, Digital TV, France, Malaysia, Spain, Streaming

JioHotstar and Nielsen collaborate on advanced ad measurement
Feb 17, 2025 – Nielsen has collaborated with JioStar to power advanced analytics for its OTT platform – JioHotstar, enabling advertisers and agencies to optimize campaign performance during the TATA IPL 2025.
News categories: Nielsen, JioStar, Arnaud Frade, Ishan Chatterjee, Advertising, Big Data, Digital TV, India, Streaming

U.S. MVPDs align on terminology for multiscreen TV advertising
Feb 13, 2025 – U.S. MVPDs, plus Ampersand and the VAB, have announced unified guidance on multiscreen TV advertising terminology, aiming to align the industry around the various TV advertising delivery types.
News categories: Comcast Advertising, Video Advertising Bureau, James Rooke, Jason Wiese, Advertising, Cable TV, Digital TV, IPTV, Satellite, Streaming, USA

Roku releases 4Q 2024 results
Feb 13, 2025 – Roku (NASDAQ: ROKU) has released fourth quarter 2024 results. Streaming Households were 89.8 million, up 9.8 million from 2023. Streaming Hours were 127.1 billion, up 21.1 billion hours YoY.
News categories: Roku, Advertising, Digital TV, North America, Results, Set Top Box, Smart TV, Streaming, TV OS, Worldwide

Graham Media and Nielsen agree Local TV measurement renewal
Feb 12, 2025 – Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across their six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke).
News categories: Nielsen, Graham Media, Paul LeFort, Advertising, Big Data, Digital TV, USA

Harmonic video streaming qualified on Akamai Cloud
Feb 10, 2025 – Harmonic (NASDAQ: HLIT) has announced that its VOS 360 Media SaaS and VOS360 Ad SaaS are now qualified on Akamai for the deployment of playout, broadcast and video streaming workflows.
News categories: Harmonic, Akamai, Gil Rudge, Dan Lawrence, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Barb appoints MediaSense and Snowflake for Barb Data Hub
Feb 10, 2025 – Barb is collaborating with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry.
News categories: Barb, MediaSense, Snowflake, Caroline Baxter, Sam Tomlinson, David Fisher, Advertising, Big Data, Digital TV, Market Research, UK