Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Nielsen adds Roku to its Digital Content Ratings
Oct 26, 2021 – Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) have announced Roku has now enabled publishers to measure channel content on Roku devices within the Nielsen Digital Content Ratings (DCR) service.
News categories: Nielsen, Roku, Ameneh Atai, Louqman Parampath, Advertising, Big Data, Digital TV, Streaming, USA

TVSquared brings cross-platform measurement and attribution to the UK and Germany
Oct 26, 2021 – TVSquared has launched its ADvantage XP in the UK and Germany, bringing Europe's largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
News categories: TVSquared, Jo Kinsella, Advertising, Big Data, Digital TV, Germany, UK

Tremor signs global partnership with VIDAA for ACR data
Oct 26, 2021 – Tremor International (AIM/NASDAQ: TRMR) has announced an exclusive partnership with VIDAA. The agreement sees Tremor's platform gain exclusive access to VIDAA's ACR data, both in the US and internationally.
News categories: Tremor, VIDAA, Ofer Druker, Guy Edri, Advertising, Big Data, Digital TV, Middleware, Smart TV, USA, Worldwide

78% of households in Europe's Top 5 countries watch CTV
Oct 25, 2021 – Magnite (NASDAQ: MGNI) has unveiled research, carried out across the UK, France, Germany, Spain and Italy, showing that 78% of European audiences watch CTV, making it an essential element of TV planning for advertisers.
News categories: Magnite, Edward Wale, Advertising, Digital TV, France, Germany, Italy, Market Research, Spain, Streaming, UK

VumaTV goes global with Red Bee Media
Oct 19, 2021 – With support from Red Bee Media, and using dynamic ad-insertion technology from Nowtilus, VumaTV is launching globally, providing broadcast-grade streaming, via subscription and ad-based video-on-demand.
News categories: Red Bee, Nowtilus, VumaTV, Steve Russell, Patrick Knippel, Alberto Marzan, Advertising, Digital TV, Streaming, Worldwide

Pixalate releases report on open programmatic CTV advertising trends
Oct 20, 2021 – Pixalate has released a report providing looking at open programmatic CTV ad spend trends by global region, ad fraud (IVT) in open programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

RTL Group and Amobee to form TechAlliance addressable TV JV
Oct 21, 2021 – RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee, Smartclip and Yospace in continental Europe.
News categories: RTL Group, Amobee, Yospace, Thomas Rabe, Nick Brien, Advertising, Digital TV, Europe

Conviva expands into advertising audience measurement
Oct 20, 2021 – Conviva has announced the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners.
News categories: Conviva, Keith Zubchevich, Advertising, Big Data, Digital TV, Streaming, Worldwide

Tremor International acquires Spearad
Oct 19, 2021 – Tremor International (NASDAQ/AIM: TRMR) has acquired Spearad, a CTV video ad server and media management platform built for broadcasters and TV content companies to deliver TV-like experiences in CTV and OTT environments.
News categories: Tremor, Spearad, Ofer Druker, Erhard Neumann, Mark Thielen, Advertising, Digital TV, MandA, Streaming, Worldwide