Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Partner Communications selects Broadpeak for server-side ad insertion
Nov 13, 2019 – Broadpeak has announced that Partner Communications (NASDAQ and TASE: PTNR) will deploy its server-side ad insertion (SSAI) solution. With other Broadpeak technologies already deployed, Partner Communications will be able to deliver personalized ads within VOD content.
News categories: Broadpeak, Partner Communications, iFeelSmart, Jacques Le Mancq, Ronen Gutmanovitz, Advertising, Big Data, Digital TV, IPTV, Israel, UX

Discovery partners with Inscape for TV audience measurement
Nov 12, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has partnered with Inscape to enhance TV measurement across its TV footprint in the U.S. Discovery will be able to use screen-verified, opt-in viewing data from Smart TVs for measurement and campaign optimization.
News categories: Inscape, Discovery, Jodie McAfee, David Leavy, Advertising, Big Data, Digital TV, Smart TV, USA

ITV announces new addressable advertising platform: Planet V
Nov 12, 2019 – ITV has announced the launch of its addressable advertising platform - Planet V. Planet V will allow advertisers and agencies control over the purchasing of their campaigns across ITV’s premium VOD service, the ITV Hub.
News categories: ITV, Kelly Williams, Steve Ballinger, Advertising, Big Data, Digital TV, OTT, UK

Extreme Reach and Verance partner on reporting for Addressable TV
Nov 5, 2019 – Verance and Extreme Reach (ER) have announced plans to jointly bring addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s watermarking with ER’s asset management platform for TV and Video ad creative.
News categories: Verance, Extreme Reach, Nil Shah, Tim Conley, Advertising, Big Data, Digital TV, USA, Watermarking

MediaMath bidding infrastructure to integrate LiveRamp identities
Nov 5, 2019 – MediaMath has announced a partnership with LiveRamp (NYSE: RAMP). LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure, providing marketers a best in class experience for targeting and measurement.
News categories: LiveRamp, MediaMath, Travis Clinger, Jeremy Steinberg, Advertising, Big Data, Digital TV, OTT, USA

Sabio launches Advanced TV solution
Nov 5, 2019 – Sabio has launched App Science TV. Sabio's App Science platform, now applied to CTV, was developed to analyze the app ecosystem, locations, and other consumer behaviors to gain deeper insights about an individual's interests, affinities, and life stage.
News categories: Sabio, Helen Lum, Joe Camacho, Advertising, Big Data, Digital TV, OTT, Worldwide

U.S. Connected TV ad spending will grow nearly 40% in 2019
Nov 5, 2019 – Connected TV advertising is a small, but rapidly growing portion of digital advertising, and is competing directly with traditional TV advertising. eMarketer expects the channel to grow 37.6% this year to reach $6.94 billion.
News categories: eMarketer, Eric Haggstrom, Advertising, Digital TV, Market Research, OTT, USA

Broadpeak to show integrations at APAC Android TV Summit
Oct 30, 2019 – Broadpeak has announced that it has integrated several of its video delivery solutions into the Android TV framework, offering support for ultra-low-latency live streaming, server-side ad insertion and replacement, video analytics, cloud PVR, and UHD and HDR delivery.
News categories: Broadpeak, Jacques Le Mancq, Advertising, Android TV, Content Distribution, Digital TV, QoE, Worldwide

Discovery and Comscore partner on measurement, targeting and segmentation
Oct 28, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISK) and Comscore have announced a number of agreements for the use of Comscore’s audience measurement and consumer insights tools, as well as for partnership to create the next generation of measurement capabilities.
News categories: Comscore, Discovery, Carol Hinnant, Keith Kazerman, Advertising, Big Data, Digital TV, USA, Worldwide