Advertising (Targeted Advertising, Programmatic Advertising, AdTech)
IAB Tech Lab releases updates to SIMID 1.2 and VAST 4.3 for comment
Sep 22, 2022 – IAB Tech Lab has released updates to its Secure Interactive Media Interface Definition 1.2 (SIMID 1.2) and Video Ad Serving Template 4.3 (VAST 4.3). The updates are open for public comment until October 22, 2022.
News categories: IAB Tech Lab, Shailley Singh, Aron Schatz, Advertising, Digital TV, Media Player, USA, Worldwide
LG replaces legacy Smart TV ACR with own proprietary solution
Sep 15, 2022 – LG Ads Solutions has announced the rollout of its proprietary ACR technology across LG TVs globally. The rollout will replace legacy technology across Europe, Africa, Asia-Pacific, Latin America, and Australia.
News categories: LG Ads, LG Electronics, Raghu Kodige, Chris Jo, Advertising, Africa, Asia, Australia, Big Data, Digital TV, Europe, Latin America, Smart TV
ITV Studios selects Whip Media for performance tracking
Sep 15, 2022 – Whip Media has announced that ITV Studios will utilise Whip Media’s platform for performance tracking of its popular entertainment content, including the company’s growing FAST (free ad-supported streaming TV) channels.
News categories: Whip Media, ITV Studios, Paul Hastings, Graham Haigh, Advertising, Africa, Big Data, Digital TV, Europe, Middle-East, Streaming
Vevo using TripleLift for dynamic overlay ads
Sep 14, 2022 – Vevo has partnered with TripleLift to launch dynamic overlay ads, specifically for Vevo’s linear-programmed TV channels. Vevo’s overlay ads are delivered within contextually relevant content.
News categories: TripleLift, Vevo, Michael Shields, Natalie Gabathuler-Scully, Advertising, Digital TV, Streaming, Worldwide
Fox Television Stations and Comscore partner to transact on advanced audiences in Local TV
Sep 12, 2022 – Comscore (Nasdaq: SCOR) has announced a partnership with FOX Television Stations (FTS) that will see the local TV broadcaster leverage a Comscore-based currency to support transactions on advanced audiences across its owned and operated footprint.
News categories: Comscore, Fox Corp, Carol Hinnant, Tom Fleming, Chad Roscher, Advertising, Big Data, Digital TV, USA
DISH Media partners with SeaChange and Beachfront on linear programmatic
Sep 12, 2022 – DISH Media (NASDAQ: DISH) has announced a solution enabling advertisers to access linear TV inventory through a real-time, programmatic buying model. National Linear Programmatic (NLP) will work across DISH TV's 7+ million households in the US.
News categories: DISH Media, Beachfront, SeaChange, Viant, Kevin Arrix, Chris Maccaro, Chris Klimmer, Jonathan Ahuna, Advertising, Digital TV, USA
Castoola grows ad response rates and purchases using ThinkAdvertising
Sep 9, 2022 – ThinkAnalytics has revealed that Castoola has used the ThinkAdvertising solution to boost the purchases from contextual hyper-targeted advertising campaigns for a European pay-TV operator by over 10x.
News categories: ThinkAnalytics, Castoola, Peter Docherty, Filip Remskar, Advertising, Big Data, Digital TV, Europe
Red Bee Media enters the FAST market with Red Bee Pulse
Sep 9, 2022 – Red Bee Media has announced the addition of FAST services to its Red Bee Pulse product. Red Bee’s scalable OTT virtual channel and advanced ad insertion capabilities help organisations launch FAST services quickly and grow digital audiences.
News categories: Red Bee Media, Nowtilus, Steve Russell, Patrick Knippel, Advertising, Content Distribution, Digital TV, Streaming, Worldwide
TVision and Lumen to add cross-platform attention measurement for the UK
Sep 8, 2022 – TVision and Lumen Research have announced a partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement.
News categories: TVision, Lumen Research, Yan Liu, Mike Follett, Advertising, Big Data, Digital TV, UK, USA
- Sky NZ reveals IP-only solution for VodafoneTV customers
- IAB Tech Lab releases updates to SIMID 1.2 and VAST 4.3 for comment
- Semiconductor market slowdown picks up speed
- MultiChoice to be second syndication partner for Sky Glass
- Canadian program drives energy efficiency of new set-top boxes
- Tring selects multiscreen solution from SmartLabs
- TP Vision to be launch partner for DTG DVB-I Test Suite
- beIN sports, iQIYI and TVBAnywhere+ apps now on Astro Ultra Box
- Air Broadband adds Netgem TV to its offer in the UK
- SeaChange to power FIFA World Cup streaming for Grupo TVCable
- Share of large panel TVs triples in India to over 40%
- Turk Telekom rolls out IPTV/OTT platform with ZTE
- OKAST powers Endemol France channels on Samsung TV Plus
- CommScope launches HomeVista pre-integrated video solution
- StarHub releases Android TV set-top box with integrated soundbar
- Broadcast and cable show signs of revival in U.S.
- EU proposes new cybersecurity rules for hardware and software products
- Vestel launches 97XX 4K UHD set-top box series
- Telekom and RTL Deutschland use 5G network slicing to broadcast live TV
- Netflix to remain SVOD world leader