Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Comscore expands global Connected TV footprint with Samba TV
Sep 21, 2020 – Comscore (NASDAQ: SCOR) has announced that it has expanded its TV measurement footprint with Samba TV. The launch of international Smart TV measurement capabilities will begin in select European markets.
News categories: Comscore, Samba TV, Bill Livek, Ashwin Navin, Advertising, Big Data, Digital TV, Italy, OTT, Smart TV, Sweden

BrightLine launches connected TV ad solution
Sep 16, 2020 – BrightLine has announced BrightLink, a CTV platform and portal that delivers monetization tools and ad capabilities for OTT TV providers. BrightLink is a unification and expansion of the company's supply-side TV services suite.
News categories: BrightLine, Jacqueline Corbelli, Rob Aksman, Jennifer Gardner, Advertising, Big Data, OTT, USA, Worldwide

Verizon Media offers header bidding-like solution for OTT publishers
Sep 15, 2020 – Verizon Media has launched OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction enables OTT programmatic demand to compete with reserved demand in a real-time auction on a publisher's ad server.
News categories: Verizon Media, Iván Markman, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Proximus Pickx Android TV service goes live with 3SS
Sep 15, 2020 – 3 Screen Solutions (3SS) has announced that Proximus Pickx, an IPTV+OTT TV offering from Belgium's Proximus, has gone live on an Android TV Operator Tier STB. The service replaces Proximus’ legacy AOSP-based TV offering.
News categories: 3SS, Proximus, Kai-Christian Borchers, Jim Casteele, Advertising, Android TV, Belgium, Big Data, Digital TV, IPTV, Set Top Box, UX

On Addressability playbook launched
Sep 14, 2020 – The founding members of On Addressability – Charter’s Spectrum Reach, Comcast Advertising and Cox Media – have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.
News categories: On Addressability, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

ITN Networks selects LoopMe for Linear and Connected TV analytics
Sep 14, 2020 – ITN Networks has announced a partnership with LoopMe to expand advanced audience measurement and targeting for U.S. national advertisers across customized linear, over-the-top (OTT) and connected TV (CTV) video networks.
News categories: LoopMe, ITN Networks, Elle Donner, Mike Hardy, Advertising, Big Data, Digital TV, USA

OzTAM adds co-viewing to BVOD reporting
Sep 10, 2020 – OzTAM has introduced CTV co-viewing data to its VPM Report. The enhancement evolves the VPM service from a 1:1 people-to-device measure for BVOD to reflect that people often watch BVOD content together on a CTV.
News categories: OzTAM, Doug Peiffer, Advertising, Australia, Big Data, Digital TV, Market Research, OTT

Inscape And Kinetiq link TV brand exposure and data from connected TVs
Sep 9, 2020 – Inscape and Kinetiq have are to combine Inscape's glass-level insights from more than 15 million smart TVs with Kinetiq's real-time program and ad metadata mined from cable and broadcast networks and stations in the U.S.
News categories: Kinetiq, Inscape, Kevin Kohn, Greg Hampton, Advertising, Big Data, Digital TV, OTT, Smart TV, USA

Weigel Broadcasting renews with Comscore for Local TV measurement
Sep 8, 2020 – Comscore (Nasdaq: SCOR) has announced a renewal agreement to provide Weigel Broadcasting with continued local TV measurement for their five Milwaukee, WI stations and three South Bend, IN stations.
News categories: Comscore, Weigel Broadcasting, Steve Walsh, Advertising, Big Data, Digital TV, USA