Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, OTT, Smart TV, USA

Peach launches global ad distribution platform
May 5, 2021 – Peach has launched a convergent video offering with linear TV and digital video distribution now available in one place. The Peach platform simplifies video ad distribution across digital channels.
News categories: Peach, Ben Regensburger, Advertising, Worldwide

Sinclair unifies ad sales with Operative Media
May 4, 2021 – Sinclair Broadcast (Nasdaq: SBGI) is to use Operative Media's AOS advertising sales management platform to consolidate all sellable assets across its platforms and markets into a single ad sales system.
News categories: Sinclair, Operative Media, Rob Weisbord, Brian Bark, Lorne Brown, Advertising, USA

Connected TV continues to drive U.S. digital video ad growth
May 4, 2021 – According to IAB's 'Video Ad Spend 2020 and Outlook for 2021' report, digital video advertising growth continues. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down.
News categories: IAB, Eric John, Advertising, Digital TV, Market Research, OTT, USA

fuboTV partners with LiveRamp on addressable ad targeting
May 3, 2021 – fuboTV (NYSE: FUBO) is working with LiveRamp to enhance its addressable advertising capability. LiveRamp's products include privacy-safe subscriber file matching, viewership, and measurement with Data+Math.
News categories: fuboTV, LiveRamp, Diana Horowitz, Pamela Duckworth, Advertising, Big Data, Digital TV, OTT, Subscribers, USA

Verizon Media to be acquired by Apollo funds
May 3, 2021 – Verizon (NYSE: VZ) and Apollo Global Management (NYSE: APO) have announced that funds managed by affiliates of Apollo have entered into an agreement to acquire Verizon Media for $5 billion.
News categories: Verizon Media, Apollo, Guru Gowrappan, Hans Vestberg, Reed Rayman, David Sambur, Advertising, Big Data, Digital TV, MandA, USA

Verizon Media and VIZIO announce connected TV advertising partnership
Apr 29, 2021 – Verizon Media and VIZIO (NYSE: VZIO) have announced a cross-platform and connected TV (CTV) advertising partnership. Verizon Media gains DSP access to VIZIO's Inscape viewership data from more than 18M opted-in VIZIO Smart TVs.
News categories: VIZIO, Verizon Media, Mike O’Donnell, Iván Markman, Advertising, Big Data, Digital TV, OTT, Smart TV, USA

IBM extends Watson advertising AI to OTT media and streaming
Apr 29, 2021 – IBM (NYSE: IBM) has expanded its IBM Watson Advertising Accelerator with the aim of using AI to dynamically optimize OTT ads for improved campaign outcomes, not dependent on traditional advertising identifiers.
News categories: IBM, Xandr, David Olesnevich, Doug Hurd, Advertising, Big Data, Digital TV, OTT

Bell and Xandr create omni-channel DSP for advertisers in Canada
Apr 28, 2021 – Bell and Xandr have announced an omni-channel demand-side platform for Canadian advertisers. The Bell Media product, branded SAM DSP, will enable targeted campaigns using inventory over multiple platforms and channels.
News categories: Xandr, Bell Media, Mike Welch, Nauby Jacob, Advertising, Canada, Digital TV