Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Nielsen Admosphere to implement cross-platform TV audience measurement in the Czech Republic
Jul 1, 2022 – The Association of Television Organisations (ATO) and Nielsen Admosphere have signed the agreement on implementing cross-platform TV audience measurement in the Czech Republic for the upcoming five-year period (2023-2027).
News categories: Asociace televizních organizací, Nielsen Admosphere, Vlasta Roškotová, Tereza Šimečková, Advertising, Big Data, Czech Republic, Digital TV

SeaChange Advanced Advertising Platform selected by Armstrong and BEAM
Jun 27, 2022 – SeaChange (NASDAQ:SEAC) has announced that it will deploy its latest Advanced Advertising Platform for two partners in North America, enabling new and incremental video ad revenues both for Linear TV and streaming services.
News categories: SeaChange, Armstrong, BEAM, Robert Rozycki, Mike Giobbi, Jason Rang, Advertising, Cable TV, Digital TV, USA

Horizon Media to trial Comscore Local TV measurement data
Jun 23, 2022 – Horizon Media is testing Comscore’s (Nasdaq: SCOR) local TV measurement solution as a new form of currency for 2023 planning and buying. The partnership follows Horizon Media’s commitment to transact up to 15% of Upfronts with alternative currencies.
News categories: Comscore, Horizon Media, Carol Hinnant, Eric Blankfein, Advertising, Big Data, Digital TV, USA

Irdeto announces results for its 2022 financial year
Jun 23, 2022 – Irdeto has announced results for its 2022 financial year. Irdeto Video Entertainment continued to grow its global footprint, bringing new innovations to the market and supporting the needs of its customers.
News categories: Irdeto, Doug Lowther, Advertising, Android TV, Content Protection, Digital TV, RDK, Results, Set Top Box, Worldwide

Magnite launches programmatic offering in Australia with Samsung Ads
Jun 23, 2022 – Magnite (Nasdaq: MGNI) has announced a collaboration with Samsung Ads that will allow marketers in Australia to add Samsung CTV inventory to their programmatic media buy, including Samsung’s FAST service Samsung TV Plus.
News categories: Magnite, Samsung, James Young, Alexander Spurzem, Advertising, Australia, Digital TV, Smart TV, Streaming

Comscore adds multi-platform CTV measurement for India
Jun 22, 2022 – Comscore (NASDAQ: SCOR) has added CTV measurement, including YouTube traffic sharing measurement, to its Video Metrix Multi-Platform product for India. Comscore now provides audience measurement across YouTube’s largest platforms.
News categories: Comscore, Google, Joris Goossens, Varun Sharma, Advertising, Big Data, Digital TV, India, Streaming

Frost & Sullivan names Samba TV #1 in TV viewership data capability
Jun 23, 2022 – Frost & Sullivan has released findings of an analysis assessing the capabilities of eight leading television data providers. The '2022 Frost Radar on Television Viewership Data Providers' found Samba TV to be the leader in TV data capabilities.
News categories: Samba TV, Frost & Sullivan, Ashwin Navin, Robert Cavin, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

Tremor International makes strategic investment in VIDAA
Jun 21, 2022 – Tremor International (AIM/NASDAQ: TRMR) has agreed to make a $25 million investment in VIDAA. Over time, VIDAA will grant exclusivity to the Unruly SSP and Spearad ad server, and the companies have extended their agreement to share VIDAA ACR data.
News categories: Tremor International, VIDAA, Hisense, Ofer Druker, Guy Edri, Dr. Lan Lin, Advertising, Big Data, Digital TV, MandA, Smart TV, Worldwide

Magnite agrees ACR data deal with LG Ads Solutions
Jun 21, 2022 – Magnite (NASDAQ: MGNI) has announced a deal with LG Ads Solutions under which Magnite will have access to LG Ads' automatic content recognition (ACR) data for planning, activation, measurement and analytics through its supply-side platform (SSP).
News categories: Magnite, LG Ads Solutions, Sean Buckley, Raghu Kodige, Sean Muzzy, Megan Pagliuca, Advertising, Big Data, Digital TV, Smart TV, USA