Advertising (Targeted Advertising, Programmatic Advertising, AdTech)
Bitcentral ViewNexa integrates Pixalate Analytics
Jul 23, 2024 – Bitcentral has integrated Pixalate's Post-Bid Analytics and Reporting system into its ViewNexa streaming platform, enabling customers to eliminate wasted ad spend and rectify problems in supply paths.
News categories:
Bitcentral, Pixalate, Scott Alexander, Advertising, Big Data, Digital TV, Streaming, Worldwide
Ofcom releases Communications Market 2024 report
Jul 18, 2024 – According to Ofcom's 2024 Communications Market Report, UK audiovisual revenues totalled £18.2bn in 2023, remaining flat compared to 2022. SVOD revenues increased by around £700m to just under £4bn.
News categories:
Ofcom, Advertising, Broadcast, Digital TV, Market Research, Streaming, UK
Foxtel selects Watching That to monitor ad-supported streaming
Jul 19, 2024 – Watching That has announced the adoption of its platform by Foxtel. Watching That's analytics module offers machine learning-powered performance monitoring of all revenue systems.
News categories:
Watching That, Foxtel, Cameron Church, Advertising, Australia, Big Data, Digital TV, Streaming
Global E&M revenues projected to hit $3.4 trillion in 2028
Jul 16, 2024 – According to PwC's Global Entertainment & Media Outlook 2024-28 report, the entertainment & media (E&M) industry continued to grow in 2023, with global revenues up 5% in 2023 at US$2.8 trillion.
News categories:
PwC, Werner Ballhaus, Wilson Chow, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide
Currys Connected Media partners with Titan OS on CTV advertising
Jul 10, 2024 – Currys Connected Media has announced that it now offers Connected TV (CTV) advertising thanks to a deal with Titan OS, adding to existing partnerships with Samsung, Hisense and Acer.
News categories:
Currys, Titan OS, Andy Barratt, Tim Edwards, Advertising, Digital TV, Europe, Smart TV, Streaming, TV OS, UK
Barb issues tender for Barb Data Hub
Jul 9, 2024 – Barb has issued an invitation to tender for Barb Data Hub, a new centralised system for accessing its trusted viewing figures. The tender is for the development of the new hub and codebase.
News categories:
Barb, Caroline Baxter, Advertising, Big Data, Digital TV, UK
DISH Media offers Pause Ads on Sling TV
Jul 9, 2024 – DISH Media has announced the launch of Pause Ads, a new format for advertisers to engage viewers in a non-disruptive manner when they pause live or on-demand content on Sling TV.
News categories:
DISH Media, Sling, Tom Fochetta, Advertising, Digital TV, USA, UX
Magnite chosen as technology partner for TELUS connected TV offering
Jul 9, 2024 – Magnite (NASDAQ: MGNI) has announced that TELUS (TSX: T) (NYSE: TU) has selected Magnite's SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada.
News categories:
Magnite, TELUS, Damien Véran, Amit Nag, Advertising, Canada, Digital TV, Streaming
DVB releases new BlueBooks covering DVB-TA, DVB-I and DVB-DASH
Jul 9, 2024 – DVB has published an update to its Targeted Advertising specifications as well as commercial requirements for the addition of new CDN-related functionality to DVB-I and DVB-DASH.
News categories:
DVB Project, Advertising, Content Distribution, Digital TV, QoE, Streaming, Worldwide
Latest News
- Larger-sized TVs to drive 8% growth in display area demand
- DASH Industry Forum (DASH-IF) becomes part of the SVTA
- Sky Stream to launch in Germany on July 31st
- Bitcentral ViewNexa integrates Pixalate Analytics
- Canal+ could be listed on the London Stock Exchange
- OKAST and Bouygues Telecom launch app for tourists in France
- towerCast deploys ENENSYS DVB-SIS for UHD DTT broadcasting
- LG adds Disney+ to its Automotive Content Platform
- Ofcom releases Communications Market 2024 report
- SES selects Ateme technology for sports broadcasting
- Perifery launches AI+ 2.0 to revitalize and monetize media content
- TMT Insights adds ThinkAnalytics to operational management platform
- Prime develops Android TV stick for sooka in Malaysia
- Foxtel selects Watching That to monitor ad-supported streaming
- In the US, time spent streaming surged to over 40% in June
- Bedrock releases M6+ on Apple Vision Pro in France
- Sunn Stream chooses Brightcove for new streaming service
- Anghami selects Bitmovin VOD encoder
- Global E&M revenues projected to hit $3.4 trillion in 2028
- Italy approves regulation defining icon for DTT devices