Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

VideoAI from CTS automates video content metadata generation
Jan 20, 2022 – Comcast Technology Solutions has launched its VideoAI service. VideoAI automatically analyzes video assets to identify and tag key onscreen moments, audio events, and more to support enhanced understanding of video content.
News categories: Comcast Technology Solutions, Bart Spriester, Fraser Stirling, Advertising, Big Data, Digital TV, Worldwide

Irdeto brings Server Side Ad Insertion solution to market
Jan 19, 2022 – Irdeto has launched Irdeto Server Side Ad Insertion (SSAI). The solution integrates with any ad server or an existing CSAI solution to deliver targeted and personalized ads during live events and on linear channels.
News categories: Irdeto, Shane McCarthy, Advertising, Digital TV, Worldwide

Altice partners with Ampersand to sell addressable ad inventory
Jan 18, 2022 – Ampersand has announced that it has become the exclusive seller of Altice USA's national Addressable inventory and will also integrate aggregated STB data insights from two million Altice households into its AND Platform.
News categories: Ampersand, Altice USA, Nicolle Pangis, Kevin O'Reilly, Advertising, Big Data, Digital TV, Set Top Box, USA

VIDAA selects Unruly SSP and ad server to provide inventory access
Jan 13, 2022 – VIDAA has selected Unruly as its Sell-side Platform (SSP) enabling global access to its video and native display media. VIDAA will also integrate Unruly’s ad server to enable greater control over CTV ad delivery.
News categories: Unruly, VIDAA, Kenneth Suh, Guy Edri, Advertising, Big Data, Digital TV, Smart TV, Streaming, Worldwide

NBCUniversal names iSpot.tv as first cross-platform Video Certified Measurement Partner
Jan 13, 2022 – NBCUniversal has announced a deal with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform.
News categories: iSpot.tv, NBCUniversal, Publicis, Sean Muller, Kelly Abcarian, Krishan Bhatia, John Muszynski, Advertising, Big Data, Digital TV, USA

NBCUniversal and RTL AdConnect offer joint access to ad inventory
Jan 12, 2022 – NBCUniversal has unveiled a partnership with RTL AdConnect which will see both brands give each other access to their premium TV and digital inventory assets, unleashing an unparalleled opportunity for marketers globally.
News categories: RTL AdConnect, NBCUniversal, Stéphane Coruble, KC Sullivan, Advertising, Digital TV, Europe

Discovery makes investment in OpenAP
Jan 10, 2022 – OpenAP and Discovery, Inc. (NASDAQ: DISCA, DISCB, DISCK) have announced that Discovery will become a minority owner of OpenAP, the advanced advertising company bringing scale to audience-based campaigns in television.
News categories: Discovery, Inc., OpenAP, Jim Keller, David Levy, Advertising, Big Data, Digital TV, USA, Worldwide

NBCUniversal launches first-party identity platform
Jan 5, 2022 – NBCUniversal has announced a first-party identity platform, NBCUnified. Consisting of three main components — NBCU ID, Data Marketplace and Partner Integrations — NBCUnified unites the company's network of consumer touchpoints into a scaled data offering.
News categories: NBCUniversal, Krishan Bhatia, John Lee, Advertising, Big Data, Digital TV, USA, Worldwide

G-Mana SSAI now available in Microsoft Azure Marketplace
Jan 6, 2022 – G-Mana server-side ad insertion (SSAI) is now available in the Microsoft Azure Marketplace. G-Mana enables addressable TV & OTT server-side ad insertion monetization for linear, live, or video-on-demand (VOD) content.
News categories: G-Mana, Microsoft Azure, Eran Yahalomi, Jake Zborowski, Advertising, Digital TV, Worldwide