ArabyAds & LG Ad Solutions partner with TVekstra in Turkey

ArabyAds & LG Ad Solutions Expand Exclusive CTV Partnership to Turkey with TVekstra

ArabyAds, a leading global ad-tech company, has announced a strategic expansion of its exclusive partnership with LG Ad Solutions by joining forces with TVekstra in Turkey. This milestone marks a significant step in redefining Connected TV (CTV) advertising in one of the most dynamic and digitally evolving markets, strengthening Turkey’s position as a bridge between Europe and the Middle East.

Through this expanded collaboration, Turkish advertisers will gain exclusive access to TVekstra’s premium LG CTV inventory, backed by ArabyAds’ data-driven marketing technology and transparent measurement solutions. By combining  TVekstra’s extensive local expertise and deep market penetration with LG Ad Solutions’ cutting-edge CTV technology, this partnership enables brands to connect with consumers on the big screen with unmatched precision and scale. The offering includes both  direct and programmatic buying models, allowing advertisers to leverage  programmatic guaranteed deals to optimize campaign performance.

Merve Eraslanoğlu, CEO and Co-Founder of TVekstra, emphasized the transformative potential of this partnership: “As Turkey’s leading CTV advertising platform, TVekstra is excited to work alongside ArabyAds and LG Ad Solutions to elevate the CTV advertising landscape in Turkey. This collaboration provides advertisers with an unparalleled opportunity to reach highly engaged audiences through LG’s premium Smart TV ecosystem. By leveraging our deep understanding of the Turkish media landscape, we aim to deliver innovative, performance-driven CTV solutions that generate measurable impact for brands.”

Mahmoud Fathy, CEO and Co-Founder of ArabyAds, added: “Turkey’s thriving digital ecosystem presents a significant opportunity for brands to bridge Europe and MENA with cutting-edge Connected TV solutions. Our partnership with TVekstra and LG Ad Solutions ensures that advertisers can tap into a robust and scalable CTV infrastructure, combining strategic, data-led insights with a seamless advertising experience.”

Ed Wale, VP, International of LG Ad Solutions noted: “Expanding our partnership into Turkey with TVekstra is a major milestone for the partnership. The success we’ve achieved in MENA has proven the power of our CTV solutions, and with TVekstra’s expertise, we are confident in delivering exceptional advertising experiences for Turkish brands. Together, we are unlocking new growth opportunities in a vibrant and rapidly growing market.”

As Turkey continues to establish itself as a key player in the regional tech and advertising ecosystem, the partnership between  ArabyAds, LG Ad Solutions, and TVekstra is set to drive innovation in the CTV space. By offering  exclusive inventory access, precision targeting, and transparent measurement, this collaboration is poised to set new benchmarks for the future of CTV advertising in Turkey.