Big Data (Audience Measurement, Personalisation, Metadata, AI, Content Identification, Ad Insertion)

Disney strikes streaming measurement deal with EDO
Jan 25, 2023 – Disney Advertising and EDO have entered into an agreement to apply EDO's engagement metrics to Disney’s streaming footprint, starting with Hulu. As a result, advertisers will get greater insight into how Disney's content is performing.
News categories: EDO, Disney Advertising, Edward Norton, Danielle Brown, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA

ITV increases investment in InfoSum
Jan 24, 2023 – ITV has announced a further investment in data technology company InfoSum, increasing its investment by 50%. InfoSum technology is used in a range of new and existing advertising products from ITV.
News categories: ITV, InfoSum, Rhys Mclachlan, Brian Lesser, Advertising, Big Data, Digital TV, MandA, UK

Simply.TV signs metadata deal with YouSee
Jan 25, 2023 – YouSee has agreed a deal with Simply.TV. Metadata from Simply.TV will help YouSee with visuals, recommendations, sports info, ingestion of broadcaster data, and an ID space bringing all services together.
News categories: Simply.TV, YouSee, Daniel Rühmann, Jannie Marie Kaarsberg, Big Data, Denmark, Digital TV, UX

Unified TV ad measurement to be launched in Finland
Jan 25, 2023 – MTV and Sanoma Media have signed a contract with dataBreeders to bring advertising measurement and currency to market, unifying campaign measurement across all broadcast platforms in Finland.
News categories: Screenforce, dataBreeders, Pure X Media, Anna Lujanen, Andrea Mezzasalma, Advertising, Digital TV, Finland

Fabric acquires Internet Video Archive (IVA)
Jan 23, 2023 – Fabric has acquired Internet Video Archive (IVA). The acquisition enables Fabric to provide greater value by instantly matching titles to IVA's library, and enabling the sharing of data across Fabric customers.
News categories: Fabric, Internet Video Archive, Rob Delf, Big Data, Digital TV, MandA, Worldwide

CIMM, 4A's and TVB looking at action plan for U.S. local TV measurement
Jan 19, 2023 – The Coalition for Innovative Media Measurement (CIMM), the 4A's and the TVB have launched a study focused on developing an action plan for supporting the evolution of local TV measurement in the U.S. market.
News categories: CIMM, 4A's, TVB, Sequent Partners, Jon Watts, Ashwini Karandikar, Hadassa Gerber, Betsy Rella, Keith Kazerman, Patti Cohen, Advertising, Big Data, Digital TV, USA

Over half of Canadian TV streamers are watching ad-supported TV
Jan 19, 2023 – Roku has revealed results from a study examining Canadian TV streaming behaviours and trends. According to the report, 76% of Canadians are TV streamers and ad-supported TV is on the rise with 52% tuning in.
News categories: Roku, Christina Summers, Advertising, Canada, Digital TV, Market Research, Streaming

New streaming TV video ad formats perform better than traditional TV ads
Jan 19, 2023 – MAGNA Media Trials and Roku have announced a study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are 2x more favorable than traditional TV ads for consumers.
News categories: Roku, MAGNA, Asaf Davidov, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA

Netflix taps Nielsen for global audience insights
Jan 18, 2023 – Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland.
News categories: Nielsen, Netflix, Kim Gilberti, Pablo Perez De Rosso, Advertising, Big Data, Digital TV, Mexico, Poland, Streaming, USA