Big Data (Audience Measurement, Personalisation, Metadata, AI, Advertising Technology)

FreeWheel releases Q1 2019 Video Marketplace report
Jul 23, 2019 – FreeWheel has announced the launch of its Q1 2019 Video Marketplace Report, which shows a rise in targeted and addressable advertising. In Europe, there is a focus on data-driven targeting and automation as a growing number of publishers adopt an audience-first approach.
News categories: FreeWheel, Thomas Bremond, Advertising, Digital TV, Europe, USA

Expert System adds MovieLabs Creative Works Ontology support
Jul 23, 2019 – Expert System has announced the availability in its Cogito AI platform of the Creative Works Ontology developed by MovieLabs. Expert System’s platform understands language and applies metadata automatically to content assets.
News categories: Expert System Enterprise, MovieLabs, Daniel Mayer, Raymond Drewry, Big Data, Digital TV, Worldwide

Peach advertising delivery platform launched
Jul 18, 2019 – Peach has announced that it has built an easy-to-use platform that is digital-native and designed to deliver across a diversifying media landscape. Peach automates video ad delivery for broadcasters, and social and digital media owners.
News categories: Peach, Doug Conely, Advertising, Digital TV, UK, Worldwide

Vodafone Portugal enhances the TV user experience
Jul 17, 2019 – Vodafone Portugal has launched an updated user experience for its Vodafone TV service. Among the new features are an intelligent search engine with natural language recognition and the use of artificial intelligence to show personalized recommendations in the UX.
News categories: Vodafone, António Margato, Big Data, Digital TV, IPTV, Portugal, Set Top Box, UX

Block Communications to use Comscore local TV ratings and Advanced Audiences
Jul 16, 2019 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Block Communications with measurement services for their TV stations in Louisville, KY; Decatur, IL; and Lima, OH with the stations in Decatur and Lima using Comscore exclusively.
News categories: Comscore, Block Communications, Steve Walsh, Barry Fulmer, Advertising, Big Data, Digital TV, USA

Nielsen's TV ratings platform moves to AWS
Jul 16, 2019 – Nielsen (NYSE: NLSN) has announced that as part of an initiative to transform the technology that powers its products and services, it has migrated its core National Television Audience Measurement processing to a cloud-based infrastructure.
News categories: Nielsen, AWS, Scott N. Brown, Stephen Orban, Advertising, Big Data, Digital TV, USA

egta survey shows continued transformation of the advertising industry
Jul 12, 2019 – Over 100 CEO’s and senior executives from surveyed egta members expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by egta sheds light on the continued transformation the advertising industry is expecting.
News categories: egta, Katty Roberfroid, Advertising, Market Research, Worldwide

OpenAP partners with dataxu to power digital audience creation
Jul 11, 2019 – OpenAP has announced that it has selected dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns.
News categories: dataxu, OpenAP, Sandro Catanzaro, David Levy, Dave Clark, Advertising, Big Data, Digital TV, USA

Tremor Video combines capabilities with YuMe by RhythmOne
Jul 10, 2019 – Tremor Video has announced that it has combined its capabilities with YuMe by RhythmOne. The new integrated company provides advertisers with even more impactful brand storytelling on one of today’s most popular digital platforms.
News categories: Tremor Video, Anthony Flaccavento, Advertising, Big Data, Digital TV, OTT, USA, Worldwide