Content Identification (ACR, watermarking) News

CIMM to assess case for universal content watermarking in the U.S.
Oct 8, 2024 – The CIMM has announced an initiative to assess the role that universal watermarking on TV platforms could play in supporting improved measurement of content and advertising in the US market.
News categories: CIMM, XR Extreme Reach, Jon Watts, Kevin O’Reilly, Irwin Gotlieb, Advertising, Big Data, Content Identification, Digital TV, USA

Verance shows HbbTV ADB2 watermarking at DVB World 2024
Mar 19, 2024 – At the 2024 DVB World Conference, Verance is showing a demonstration of its watermarking technology integrated into the HbbTV ADB2 application discovery ecosystem.
News categories: Verance, HbbTV Association, Nil Shah, Vincent Grivet, Advertising, Apps, Broadcast, Content Identification, Digital TV, Germany, HbbTV, Smart TV, Worldwide

Ateme transcoders integrate Verance Aspect watermarking
Feb 27, 2024 – Ateme has integrated Verance Aspect Watermarking into the audio chain of its Ateme TITAN transcoders, enabling wider distribution of NextGen Broadcast interactive experiences.
News categories: Verance, Ateme, Nil Shah, Julien Mandel, ATSC 3, Content Distribution, Content Identification, Digital TV, USA

Hisense enables NEXTGEN TV interactivity via ATSC 3.0 watermark detection
Oct 24, 2023 – Hisense is introducing watermark detection for NEXTGEN TV, based on Verance technology, to its ATSC 3.0 TV products. The watermark signals trigger the launch of NEXTGEN TV broadcast applications.
News categories: Verance, Hisense USA, Nil Shah, Douglas Kern, ATSC 3, Content Identification, Digital TV, Smart TV, USA

Sinclair, Gray, Graham & Capitol adopt Verance NextGen TV watermarking
Apr 14, 2023 – Verance has made agreements with Sinclair Broadcast, Gray Television, Graham Media Group and Capitol Broadcasting to implement the Verance Aspect audio watermark on stations across the groups.
News categories: Verance, Sinclair Broadcast, Gray Television, Graham Media, Capitol Broadcasting, Nil Shah, Mike Kralec, David Burke, Anthony Plosz, Peter Sockett, ATSC 3, Content Identification, Digital TV, NABShow, USA

Médiamétrie partners with Nielsen and Kantar for TV and video measurement
Dec 19, 2022 – Médiamétrie has announced technical partnerships with Nielsen and Kantar, to offer the French market audience analytics meeting the need for cross-media editorial and advertising measurement.
News categories: Médiamétrie, Nielsen, Kantar, Yannick Carriou, Advertising, Big Data, Content Identification, Digital TV, France

IAB Tech Lab initiative aims to bring addressability to all TV environments
Nov 10, 2022 – IAB Tech Lab has launched an initiative to set technical standards to bring universal addressability to all TV environments. To achieve many of the goals Video Watermark Technology will be instrumental.
News categories: IAB Tech Lab, Anthony Katsur, Shailley Singh, Stephane Krzywoglowy, Ken Norcross, Advertising, Content Identification, Digital TV, USA, Worldwide

Verance ATSC 3.0 watermark detection implemented on LG NextGen TVs
Apr 26, 2022 – Verance has announced that LG is the first TV manufacturer to implement ATSC 3.0 watermark detection on NextGen TVs. Without watermarking, viewers receiving TV via cable, satellite and OTT will be unable to receive ATSC 3.0 interactive services.
News categories: Verance, LG Electronics, Nil Shah, Matthew Durgin, ATSC 3, Content Identification, Digital TV, Smart TV, USA

Alphonso signs ACR distribution deals with Seiki and Skyworth
Jul 1, 2020 – Alphonso has signed-up two more smart TV providers, Seiki and Skyworth, to embed Alphonso Video AI in their TVs. The company is also working with CBS and Cox Media to provide attribution to local advertisers in the U.S.
News categories: Alphonso, Seiki, Skyworth, Ashish Chordia, Advertising, Content Identification, Digital TV, Smart TV, USA, Worldwide