USA (United States of America) Digital TV News

Instacart and Roku expand shoppable TV partnership
Oct 9, 2024 – Instacart (NASDAQ: CART) and Roku (NASDAQ: ROKU) are making TV moments shoppable with interactive ad formats, enhanced targeting capabilities, and closed-loop measurement.
News categories: Roku, Instacart, Jay Askinasi, Tim Castelli, Advertising, Big Data, Digital TV, Streaming, USA, UX

CIMM to assess case for universal content watermarking in the U.S.
Oct 8, 2024 – The CIMM has announced an initiative to assess the role that universal watermarking on TV platforms could play in supporting improved measurement of content and advertising in the US market.
News categories: CIMM, XR Extreme Reach, Jon Watts, Kevin O’Reilly, Irwin Gotlieb, Advertising, Big Data, Content Identification, Digital TV, USA

ADTH announces NextGen TV USB and app for Android and Fire TV
Oct 7, 2024 – Atlanta DTH (ADTH) has announced its ADTH NextGen TV USB tuner and App for Android and Fire TV. The new tuner and app are fully NextGen TV compliant and able to decrypt A3SA DRM encrypted channels.
News categories: Atlanta DTH, Ivy Shou, Apps, ATSC 3, Digital TV, DRM, Peripherals / Accessories, USA

Madhive selects Samba TV as audience targeting partner
Oct 2, 2024 – Madhive has selected Samba TV as its preferred ACR TV audience partner to enrich its local offering. The integration will allow audience targeting based on TV viewing behaviour and ad exposure.
News categories: Madhive, Samba TV, Hearst, Luc Dumont, Aden Zaman, Jonathan Sumber, Advertising, Big Data, Digital TV, Smart TV, USA

Free Live Sports launches with 100+ free streamed sports channels
Sep 30, 2024 – Free sports streaming platform, Free Live Sports, has launched, offering a selection of 100+ live sports channels, plus thousands of on-demand sports movies, docs, series and highlights.
News categories: Free Live Sports, Cathy Rasenberger, Ryan James, James Patrick, Geoff Clark, Digital TV, Streaming, USA, Worldwide

DIRECTV to acquire EchoStar video distribution business
Sep 30, 2024 – DIRECTV and EchoStar (NASDAQ: SATS) have entered into a definitive agreement under which DIRECTV will acquire EchoStar's video distribution business DISH DBS, including DISH TV and Sling TV.
News categories: DIRECTV, EchoStar, TPG, Bill Morrow, Hamid Akhavan, David Trujillo, John Flynn, Ryan Mollett, Michael Ginnings, Digital TV, MandA, Satellite, Streaming, USA

Fubo launches multiview beta feature on select Roku devices
Sep 26, 2024 – FuboTV (NYSE: FUBO) has launched its Multiview feature in beta on select Roku devices. Fubo is the first virtual MVPD (vMVPD) to bring user-configurable multiviewing to Roku.
News categories: FuboTV, Roku, Isaac Josephson, Digital TV, Streaming, USA, UX

Hallmark and Accedo expand partnership with new streaming service
Sep 25, 2024 – Hallmark has extended its partnership with Accedo to incorporate multiple new features into its newly rebranded streaming service, Hallmark+, which officially launched on September 10th.
News categories: Accedo, Hallmark, Fredrik Andersson, Lusha Bodie, Apps, Digital TV, Streaming, USA

California approves 'click or call to cancel' subscriptions bill
Sep 24, 2024 – California has approved rules allowing consumers to easily click or call to cancel subscriptions, ensuring Californians can cancel unwanted automatic renewals just as easily as they signed up.
News categories: Consumer Federation of California, Robert Herrell, Digital TV, Regulation, USA