USA (United States of America) Digital TV News

ViX+, TelevisaUnivision’s premium SVOD tier, debuts on July 21
Jun 30, 2022 – TelevisaUnivision has announced that ViX+ will debut on July 21, in the U.S., Mexico, and most of Spanish-speaking Latin America. ViX+ is the premium tier of ViX, a streaming service created specifically for the Spanish-speaking world.
News categories: TelevisaUnivision, Pierluigi Gazzolo, Digital TV, Latin America, Mexico, Streaming, USA

Eurofins releases updated NEXTGEN TV logo certification test suite
Jul 1, 2022 – Eurofins Digital Testing (EDT) has announced the release of the NEXTGEN TV logo certification test suite v2022-1.0 – the first major release for the new model year, applicable to ATSC 3.0 compliant receivers from July 1st 2022.
News categories: Eurofins, CTA, NAB, Bob Campbell, Brian Markwalter, Sam Matheny, ATSC 3, Digital TV, QoE, Set Top Box, Smart TV, USA

Xfinity Stream app launches on Apple TV 4K and Apple TV HD
Jun 30, 2022 – Comcast has launched its Xfinity Stream app on Apple TV 4K and Apple TV HD, giving Xfinity TV customers another option to access their subscription. Xfinity’s redesigned Stream app features a new, more intuitive user interface.
News categories: Comcast, Michael DelCiello, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA

NextGen TV launches in Shreveport, LA
Jun 28, 2022 – Television stations serving the Shreveport market have begun broadcasting with NextGen TV. The launch includes KTBS-TV (ABC), KSLA (CBS), KMSS-TV (Fox), KTAL-TV (NBC), KPXJ (CW) and KSHV-TV (MyNet).
News categories: Bitpath, ATSC 3, Content Distribution, Digital TV, USA

SeaChange Advanced Advertising Platform selected by Armstrong and BEAM
Jun 27, 2022 – SeaChange (NASDAQ:SEAC) has announced that it will deploy its latest Advanced Advertising Platform for two partners in North America, enabling new and incremental video ad revenues both for Linear TV and streaming services.
News categories: SeaChange, Armstrong, BEAM, Robert Rozycki, Mike Giobbi, Jason Rang, Advertising, Cable TV, Digital TV, USA

U.S. streaming video consumers becoming more price sensitive
Jun 23, 2022 – According to The NPD Group, from October 2021 to April 2022, cost went from the #4 reason for cancelling an SVOD service to #2. According to NPD's latest study, consumers are also increasingly signing up for services based on promotional or discounted offers.
News categories: NPD Group, John Buffone, Digital TV, Market Research, Streaming, USA

SES-22 to launch on June 29th
Jun 24, 2022 – SES has announced that SES-22 is currently being prepared for launch. Built by Thales Alenia Space, SES-22 will operate in the 135°W orbital slot delivering TV and radio to millions of American homes, along with other data transmission services.
News categories: SES S.A, Thales, SpaceX, Content Distribution, Digital TV, Satellite, USA

Horizon Media to trial Comscore Local TV measurement data
Jun 23, 2022 – Horizon Media is testing Comscore’s (Nasdaq: SCOR) local TV measurement solution as a new form of currency for 2023 planning and buying. The partnership follows Horizon Media’s commitment to transact up to 15% of Upfronts with alternative currencies.
News categories: Comscore, Horizon Media, Carol Hinnant, Eric Blankfein, Advertising, Big Data, Digital TV, USA

TikTok now available on VIZIO Smart TVs
Jun 23, 2022 – VIZIO (NYSE: VZIO) has announced that TikTok TV is now available on VIZIO Smart TVs. The integration allows VIZIO users to discover videos from their favorite TikTok creators and topics directly from the VIZIO home screen.
News categories: VIZIO, TikTok, Apps, Digital TV, Smart TV, Streaming, USA