USA (United States of America) Digital TV News

Four local TV stations in Myrtle Beach-Florence launch NextGen TV
Jun 19, 2024 – TV stations serving the Myrtle Beach-Florence market have began broadcasting with NextGen TV. The launch includes WPDE-TV (ABC), WBTW (CBS), WHMC (ETV and SCETV PBS Kids 24/7) and WWMB (Dabl).
News categories: Bitpath, ATSC 3, Content Distribution, Digital TV, USA

Magnite and Charter extend ad partnership to Spectrum TV App
Jun 18, 2024 – Magnite (NASDAQ:MGNI) and Spectrum Reach have expanded their partnership to include the use of Magnite's programmatic advertising technology on the Spectrum TV App.
News categories: Magnite, Spectrum Reach, Matt McLeggon, Dan Callahan, Advertising, Apps, Digital TV, Streaming, USA

Reach of NEXTGEN TV HDR tops 70 million homes in the U.S.
Jun 13, 2024 – U.S. broadcasters are launching new interactive services and enhanced picture and sound quality with NEXTGEN TV, now that three-quarters of households have access to NEXTGEN TV signals.
News categories: Pearl TV, RUN3TV, Anne Schelle, ATSC 3, Digital TV, Middleware, Smart TV, USA, UX

Cineverse exceeds ten million YouTube subscribers
Jun 13, 2024 – Cineverse (NASDAQ: CNVS) has passed 10 million subscribers to its fandom-focused YouTube channels, driven by social video channels for several of its brands.
News categories: Cineverse, Digital TV, Social TV, Streaming, Subscribers, USA

Brightcove powers new AVOD service, FrightPix
Jun 13, 2024 – Brightcove (NASDAQ: BCOV) has announced that new AVOD service, FrightPix, will rely on Brightcove's platform to distribute its content to audiences across the U.S.
News categories: Brightcove, FrightPix, Marc DeBevoise, Eric Tomosunas, Content Distribution, Digital TV, Streaming, USA

Disney adds interactive ad formats powered by Brightline and KERV
Jun 13, 2024 – Disney has added new interactive advertising formats including advergaming and shoppable CTV ads, powered by Brightline and KERV Interactive, respectively.
News categories: KERV, Brightline, Disney, Marika Roque, Michael Bologna, Jamie Power, Advertising, Digital TV, Streaming, USA, UX

Fox to introduce dynamic ad insertion for College Football with FreeWheel
Jun 12, 2024 – Fox (Nasdaq: FOXA, FOX) has announced that, in partnership with FreeWheel, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology.
News categories: FreeWheel, Fox Corp, Katy Loria, Darren Sherriff, Advertising, Digital TV, USA

DTS report finds US in-vehicle video and gaming growing rapidly
Jun 12, 2024 – A report released by DTS (NYSE: XPER) examines consumption of entertainment in the car based on findings from surveys on how U.S. consumers listen to audio, watch video and play games in-vehicle.
News categories: Xperi Inc, DTS, Jeff Jury, Digital TV, Gaming, In-Car, Market Research, Streaming, USA

Capitol Broadcasting selects Triveni Digital to simplify NEXTGEN TV ops
Jun 12, 2024 – Capitol Broadcasting, owner and operator of TV stations in North Carolina, has selected Triveni Digital's Station Manager to simplify the delivery of its NEXTGEN TV and ATSC 1.0 services.
News categories: Triveni Digital, Capitol Broadcasting, Ralph Bachofen, Peter Sockett, Content Distribution, Digital TV, Terrestrial, USA