USA (United States of America) Digital TV News

ENENSYS powers service quality monitoring at Evoca
Apr 22, 2021 – ENENSYS has announced that it is working with Evoca, an ATSC 3.0-based TV service provider in the U.S., to monitor its content along the video delivery chain, from contribution to RF distribution.
News categories: ENENSYS, Evoca, Carmen Kerloc'h, Todd Achilles, ATSC 3, Content Distribution, Digital TV, QoE, USA

Comscore expands DISH Media agreement to include Sling TV
Apr 22, 2021 – Comscore (NASDAQ: SCOR) has extended its deal with DISH Media to include Sling TV. The agreement continues to include cross-platform measurement of advanced advertising and content via Comscore TV products.
News categories: Comscore, DISH Media, Sling TV, Bill Livek, Kevin Arrix, Advertising, Big Data, Digital TV, USA

AT&T premium TV down 620k; Vrio down 383k; HBO up 3.3M video subs in 1Q 2021
Apr 22, 2021 – AT&T (NYSE:T) has reported results for 1Q 2021. Total U.S. premium TV connections were down 620,000 in the quarter. Vrio in Latin America lost 383,000 subscribers. Global HBO Max and HBO subscribers grew by 3.3 million.
News categories: AT&T, Digital TV, IPTV, Latin America, OTT, Results, Satellite, Subscribers, USA, Worldwide

Verizon FIOS consumer video subscribers down 82,000 in 1Q 2021
Apr 21, 2021 – Verizon (NYSE, Nasdaq: VZ) has reported first-quarter 2021 results. Consumer reported 82,000 Fios Video net losses in the quarter, reflecting the ongoing shift from traditional linear video to OTT offerings.
News categories: Verizon, Digital TV, IPTV, Results, Subscribers, USA

Innovid enables programmatic interactive CTV ad buying at scale
Apr 19, 2021 – Innovid has launched Programmatic Interactive Connected TV to scale the delivery of engaging CTV ad experiences. Interactive CTV ad formats incorpore advanced features to boost creative performance.
News categories: Innovid, Zvika Netter, Jon Tabak, Todd Randak, Advertising, Digital TV, OTT, USA

Bitcentral enables Dynamic Ad Insertion for Cowles Broadcasting on NewsON
Apr 19, 2021 – Bitcentral has announced support for ad trigger insertion in its FUEL online video platform. The solution is being used by Cowles Broadcasting to enable Dynamic Ad Insertion (DAI) for its launch on the NewsON service.
News categories: Bitcentral, Cowles Broadcasting, NewsON, Greg Morrow, Neal Boling, Ron Stitt, Advertising, Digital TV, OTT, USA

FreeWheel addressable technology unifies linear TV and digital video advertising
Apr 14, 2021 – FreeWheel is rolling out technology that offers multiplatform, addressable audience targeting across all screens, including linear TV. Comcast and Charter are the first inventory owners to offer the technology to buyers.
News categories: FreeWheel, Dave Clark, David Kline, James Rooke, Advertising, Cable TV, Digital TV, Set Top Box, USA

Crackle app launches on Xfinity X1 and Xfinity Flex
Apr 14, 2021 – Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) has announced the launch of the Crackle app on Comcast's Xfinity X1 and Xfinity Flex. For access, Xfinity customers can simply say 'Crackle' into the Xfinity Voice Remote.
News categories: Chicken Soup for the Soul Entertainment, Comcast, Philippe Guelton, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA

Research suggests CTV ads more effective than linear
Apr 14, 2021 – Research from Tremor Video and Unruly, carried out with MTM Global, shows that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV.
News categories: Tremor Video, MTM Global, Justin Chadwick, Shana Kohen, Advertising, Digital TV, Market Research, OTT, USA