USA (United States of America) Digital TV News

ViacomCBS, DISH Media, Adcuratio enable broadcast inventory on MVPD STBs
Jan 14, 2021 – ViacomCBS and DISH Media have announced an industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box.
News categories: ViacomCBS, DISH Media, Adcuratio, Mike Dean, Tim Myers, Harish Narasimhan, Advertising, Digital TV, Satellite, Set Top Box, USA

DoubleVerify earns MRC accreditation for CTV measurement
Jan 14, 2021 – DoubleVerify has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and invalid traffic filtration in the Connected TV (CTV) media environment.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Olga O’Donnell, Advertising, Big Data, Digital TV, OTT, USA

TDS introduces live, streaming TV product
Jan 13, 2021 – TDS Telecom has unveiled TDS TV+, a TV product that offers live TV, On Demand and streaming services like Netflix. TDS TV+ allows customers to search, schedule, record and watch their favorite programs in one place.
News categories: TDS Telecom, Shane West, Digital TV, IPTV, Set Top Box, USA

LG announces 2021 NEXTGEN TVs
Jan 13, 2021 – LG Electronics has announced its 2021 NEXTGEN TV lineup. Unveiled at Digital CES 2021, the new 4K and 8K Ultra HD TVs represent the powerful combination of LG OLED and NEXTGEN TV technologies.
News categories: LG Electronics, Dr. Jong Kim, ATSC 3, CES2021, Digital TV, Smart TV, USA

Nielsen now tracking premium theatrical films on VOD platforms
Jan 12, 2021 – Nielsen (NYSE: NLSN) has launched a Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available on demand through streaming/MVPD platforms.
News categories: Nielsen, Scott N. Brown, Big Data, Digital TV, OTT, USA

Survey shows 27% of U.S. households plan to cut cable TV in 2021
Jan 12, 2021 – U.S. households are cancelling their cable subscriptions more rapidly than previously reported. Data from The Trade Desk (Nasdaq: TTD) shows 27% of U.S. cable TV subscribers are planning to cut their subscriptions in 2021.
News categories: The Trade Desk, Tim Sims, Advertising, Cable TV, Digital TV, Market Research, OTT, USA

LG Smart TVs to get Stadia cloud gaming in late 2021
Jan 11, 2021 – LG has announced a plan with Google to bring Stadia to its webOS smart TVs later this year. After Stadia comes to Google TV, LG will be the first TV manufacturer to natively support Stadia gameplay.
News categories: LG Electronics, Stadia, Lee Sang-woo, Android TV, CES2021, Digital TV, Gaming, Smart TV, USA, Worldwide

TCL announces Google TV products at CES2021
Jan 11, 2021 – TCL Electronics (1070.HK) has announced, at CES 2021, that it will roll out a TCL Google TV series in 2021 to TCL customers, starting in the United States and later in other parts of the world.
News categories: TCL, Google TV, Kevin Wang, Android TV, CES2021, Digital TV, Smart TV, USA, Worldwide

OpenAP launches Supply-Side Platform for linear TV inventory
Jan 11, 2021 – OpenAP has launched a supply-side platform (SSP) that gives advertisers access to available linear inventory from TV publishers. The launch enables buying of advanced TV across premium viewing environments.
News categories: OpenAP, Omnicom, David Levy, Matthew Kramer, Advertising, Digital TV, USA