UK (United Kingdom, Great Britain & Northern Ireland) Digital TV News

Connected TVs and VOD embedded in UK viewing habits
Apr 22, 2021 – FreeWheel has unveiled research aimed at discovering how UK viewers use video devices and platforms, understand the reasons behind their preferences and explore attitudes towards free-to-access video platforms with advertising.
News categories: FreeWheel, Happydemics, Virginie Dremeaux, Advertising, Digital TV, Market Research, OTT, UK

Hologram dining experience opens in London and Edinburgh
Apr 15, 2021 – The world's first hologram dining experience has opened in London and Edinburgh. Virgin Media’s 'Two Hearts Pizzeria' will connect diners at opposite ends of the UK via a real-time holographic dining experience.
News categories: Virgin Media, Jeff Dodds, Dr James Bellini, Digital TV, UK, VR

ACCESS licenses Ligada iSuite for NetFront Browser BE HbbTV testing
Apr 12, 2021 – ACCESS has licensed Ligada iSuite from Eurofins to ensure that its NetFront Browser BE provides a compliant platform for CE manufacturers offering Android and Linux based HbbTV Smart TVs and broadcaster OTT services.
News categories: ACCESS Europe, Eurofins, Dr. Neale Foster, Dr. Bob Campbell, Android TV, Digital TV, HbbTV, HTML5, QoE, Smart TV, UK, Worldwide

PubMatic to integrate Samba TV data for CTV audience targeting
Apr 9, 2021 – Samba TV's first-party Connected TV data will be integrated with PubMatic's (Nasdaq: PUBM) advertising platform to provide media buyers with omniscreen targeting in the United Kingdom, Germany, Italy, and France.
News categories: Samba TV, PubMatic, Ashwin Navin, David Barker, Emma Newman, Advertising, Big Data, France, Germany, Italy, OTT, Smart TV, UK

Finecast extends TV reach with new UK ad inventory partners
Apr 7, 2021 – Finecast has extended its UK inventory beyond traditional broadcasters with the onboarding of four new supply partners, Roku, Rakuten, Pluto and YuppTV, enabling advertisers to further extend their reach to consumers.
News categories: Finecast, Harry Harcus, Advertising, Digital TV, OTT, UK

Sky Q update makes voice control even easier
Mar 31, 2021 – Sky Q customers are being treated to another raft of brand-new features and voice innovations, as the award-winning TV box rolls out its latest updates – as well as some great developments to Sky Go.
News categories: Sky, Fraser Stirling, Digital TV, Satellite, Set Top Box, UK, UX

UK media buyers think CTV more effective than linear TV
Mar 25, 2021 – According to research released by Unruly, more than two-thirds (67%) of UK digital advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.
News categories: Unruly, MTM, Alex Khan, Rebecca Waring, Advertising, Digital TV, Market Research, OTT, UK

30% of UK households now use Samsung's Tizen Smart TV platform
Mar 23, 2021 – Nearly a third of UK households now connect at least one TV to the internet using Samsung’s Tizen smart TV platform, according to Strategy Analytics. Samsung holds a clear lead over platforms operated by Amazon, Sony and LG.
News categories: Strategy Analytics, David Mercer, Digital TV, Gaming, Market Research, Middleware, Set Top Box, Smart TV, UK

500,000 UK subscribers for Britbox
Mar 9, 2021 – BritBox UK has announced that it has hit its target of half a million subscriptions. The SVOD service, created by the BBC and ITV with content also from Channel 4 and Channel 5, launched at the end of 2019.
News categories: ITV, Carolyn McCall, Digital TV, OTT, Subscribers, UK