India Digital TV News

Discovery acquires assets of adtech start-up AdSparx
Sep 22, 2020 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that it has acquired the assets of AdSparx, a start-up offering a cloud-based platform for server side in-stream dynamic ad insertion (DAI).
News categories: Discovery, AdSparx, Avi Saxena, Advertising, Big Data, Digital TV, India, MnA, OTT, USA

Sluggish growth expected for pay TV in India
Sep 22, 2020 – Pay-TV services revenue in India is expected to grow at a lethargic CAGR of 0.7% from US$3.19bn in 2020 to US$3.30bn in 2025 due to growing user substitution to OTT platforms, according to GlobalData.
News categories: GlobalData, Deepa Dhingra, Digital TV, India, Market Research, Subscribers

GTPL KCBPL selects ATEME for converged headend in India
Sep 17, 2020 – ATEME has announced that GTPL KCBPL has chosen to implement ATEME’s TITAN Live solution for its cable TV and OTT platform. ATEME’s TITAN Live is being used to encode and transcode channel video headends.
News categories: ATEME, GTPL KCBPL, Michel Artieres, Bijoy Agarwal, Cable TV, Content Distribution, Digital TV, India

Cloud TV OS launched for Smart TVs in India
Sep 9, 2020 – Indian start-up Cloud TV has introduced an OS solution for Smart TVs. Designed to facilitate control over UI/UX development, Cloud TV OS offers customization possibilities for Android-based televisions.
News categories: Cloud TV OS, Jagdish Rajpurohit, Android TV, Digital TV, India, Smart TV, UX

Accedo powers UI on Tata Sky Binge+ set-top box
Sep 8, 2020 – Accedo has worked with Tata Sky to develop the user interface for the Tata Sky Binge+ smart set-top box. The Android TV device delivers content from linear TV and a host of OTT apps to the television screen.
News categories: Accedo, Tata Sky, Android TV, Digital TV, India, Satellite, Set Top Box, UX

Asia Pacific to add 200 million SVOD subscribers
Sep 7, 2020 – According to Digital TV Research, Asia Pacific will have 467 million SVOD subscriptions in 2025, up from 267 million in 2019. China will contribute 279 million SVOD subscriptions in 2025 – 60% of the total.
News categories: Digital TV Research, Simon Murray, Asia, Australia, China, Digital TV, India, Japan, Korea, Market Research, OTT

Fastway Transmissions selects Synamedia Converged Headend
Aug 19, 2020 – Synamedia has announced that Fastway Transmissions is the first provider in India to go live with its Converged Headend. The deployment allows Fastway to bring together its video and IP workflows via the Synamedia Video Network Service Manager.
News categories: Synamedia, Fastway, Sue Couto, Prem Ojha, Cable TV, Content Distribution, Digital TV, India

INVIDI extends addressable TV partnership with Tata Elxsi
Aug 3, 2020 – INVIDI Technologies and Tata Elxsi have announced an expansion of their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA.
News categories: INVIDI, Tata Elxsi, Prasad Sanagavarapu, Nitin Pai, Advertising, Big Data, Digital TV, India, Satellite, Set Top Box

Tata Sky adds ZEE5 to its Binge+ Android STB offer
Jul 9, 2020 – Tata Sky has extended its partnership with ZEE5 to include its Android-enabled smart set-top box which delivers content from live linear television and a host of OTT apps onto the TV.
News categories: Tata Sky, ZEE5, Apps, Digital TV, India, OTT, Satellite, Set Top Box