India Digital TV News

ZEE5 harnesses customer data insights with CSG
Sep 14, 2021 – CSG (NASDAQ: CSGS) has announced that, using CSG's platform, ZEE5 has integrated its customer data into a single, unified platform that enables a data-driven approach to creating personalized customer experiences.
News categories: CSG, ZEE5, Ian Watterson, Big Data, Digital TV, India, Streaming, UX, Worldwide

LG Ads introduces River OS personalized Smart TV platform
Sep 9, 2021 – LG Ads Solutions has introduced a smart TV operating system, called River OS. River OS is built for personalization, seamless navigation across apps, devices, and services, and advanced voice-controlled TV features.
News categories: LG Ads, John Gee, Advertising, Digital TV, India, Middleware, Smart TV

coocaa introduces Coolita OS Smart TV operating system
Sep 1, 2021 – coocaa has launched Coolita OS, the brand's self-developed smart TV operating system (OS). Initially available in SE Asian markets, the OS delivers a lighter, smoother, and more convenient user experience.
News categories: coocaa, Raul Hua, Digital TV, India, Indonesia, Middleware, Smart TV, Thailand, Vietnam

DTH subscribers down 1.42 million in India in 1Q 2021
Aug 27, 2021 – According to TRAI, Pay DTH had an average active subscriber base of 69.57 million at 31st March 2021. At the same time there were 12 MSOs and 1 HITS operator with a subscriber base of more than one million.
News categories: Telecom Regulatory Authority of India, Cable TV, Digital TV, India, Satellite, Subscribers

MEASAT-3 unable to re-enter service
Aug 6, 2021 – MEASAT will retire its MEASAT-3 satellite after an anomaly on 21 June 2021. The incident resulted in a complete outage of service and the satellite could not re-enter service. The satellite will be de-orbited in the following weeks.
News categories: MEASAT, Content Distribution, Digital TV, India, Indonesia, Malaysia, Satellite

Tata Sky Binge delivers streaming app aggregation with ThinkAnalytics
Jul 29, 2021 – ThinkAnalytics has announced that its Think360 cloud-based personalized content discovery and viewer engagement platform is now live on Tata Sky's Binge Fire TV Stick service and Binge mobile app.
News categories: ThinkAnalytics, Tata Sky, Peter Docherty, Pallavi Puri, Apps, Big Data, Digital TV, India, Streaming, UX

SonyLIV and TCS enter into strategic partnership
Jul 6, 2021 – Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has entered into a strategic partnership with SonyLIV. SonyLIV will work with TCS teams in India, US and UK to enhance the user experience of SonyLIV.
News categories: Tata Consultancy Services, SonyLIV, Ujjwal Mathur, Danish Khan, Digital TV, India, Streaming, UX, Worldwide

Interactive Avenues partners with mediasmart for programmatic and CTV advertising in India
Jul 1, 2021 – Interactive Avenues has announced that in partnership with Affle's mediasmart it will be one of the first agencies in India to offer measurable programmatic CTV advertising solutions to its clients.
News categories: mediasmart, Interactive Avenues, Noelia Amoedo, Amardeep Singh, Advertising, Digital TV, India, Streaming

MediaMath adds Airtel Ads to its demand-side platform
Jun 30, 2021 – Demand-side platform, MediaMath, has announced a collaboration with Airtel. Airtel recently launched Airtel Ads to enable brands to run campaigns to its over 340 million customers in India.
News categories: MediaMath, Airtel, Giovanni Tricarico, Vignesh Narayanan, Amardeep Singh, Advertising, Digital TV, India, Mobile, Satellite