North America Digital TV News

LTN Global launches universal signaling for linear addressable TV advertising
Apr 12, 2021 – LTN Global has announced the launch of LTN Target, a universal signaling solution. LTN Target enables interoperability by acting as an automated translation layer and communications proxy between the various disparate systems in the advertising ecosystem.
News categories: LTN Global, Malik Khan, Advertising, Digital TV, Smart TV, USA

WarnerMedia RIDE app now available for U.S. Toyota and Lexus owners
Apr 8, 2021 – Toyota Motor North America and AT&T have announced that when connected to AT&T in-car Wi-Fi, the WarnerMedia RIDE App, featuring a selection of live and on-demand content, is now available for Toyota and Lexus owners.
News categories: Toyota, AT&T, Steve Basra, Joe Mosele, Apps, Digital TV, In-Car, OTT, USA

discovery+ launches on Xfinity Flex and soon on X1
Apr 8, 2021 – Discovery and Comcast have announced the launch of discovery+ on Xfinity Flex. Additionally, discovery+ will begin its rollout to X1 in the coming weeks, giving Xfinity TV customers access alongside their TV subscription.
News categories: Discovery, Inc, Comcast, Gabriel Sauerhoff, Rebecca Heap, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA

CTA and NCTA extend STB energy efficiency agreement to 2025
Apr 6, 2021 – The Consumer Technology Association (CTA) and NCTA have announced an extension through 2025 of the Voluntary Agreement for Ongoing Improvement to the Energy Efficiency of Set-Top Boxes.
News categories: NCTA, Consumer Technology Association, Neal Goldberg, Doug Johnson, Noah Horowitz, Jennifer Amann, Digital TV, Set Top Box, USA

Altice USA completes acquisition of Morris Broadband
Apr 6, 2021 – Altice USA (NYSE: ATUS) has closed its acquisition of the assets of Morris Broadband. Morris Broadband is a communications services company providing high-speed data, video and voice services in western North Carolina.
News categories: Altice USA, Morris Broadband, Dexter Goei, Digital TV, MandA, USA

Minerva Networks deploys at Mahaska Communications in Iowa
Apr 5, 2021 – Minerva Networks has announced the deployment of YourTV Now with Mahaska Communications Group (MCG). MCG provides Internet, television, and phone service to customers in Iowa cities.
News categories: Minerva Networks, Mahaska Communications Group, Matt Cuson, Steve Burnett, Content Distribution, Digital TV, IPTV, USA

27% of DTC streaming video services are shared in the U.S.
Apr 2, 2021 – Leichtman Research has found that 82% of U.S. households have at least one streaming video service, with 51% of households having three or more. However, not all of these services are being paid for directly by those who use them.
News categories: Leichtman Research, Bruce Leichtman, Content Protection, Digital TV, Market Research, OTT, USA

Samba TV expands addressable TV footprint with 605
Mar 31, 2021 – Samba TV has announced that 605 is providing it with exclusive addressable access to a subset of its TV viewership dataset as part of Samba TV's plan to broaden the reach and representation of its dataset.
News categories: Samba TV, 605, Ashwin Navi, Kristin Dolan, Advertising, Big Data, Digital TV, USA

Pandemic gives watch parties foothold in the U.S.
Mar 30, 2021 – A study by The Diffusion Group has found that one-in-seven adult SVOD users cowatched an online TV show or movie with friends or family during the pandemic - a trend that began in March 2020.
News categories: The Diffusion Group, Lauren Kozak, COVID-19, Digital TV, Market Research, USA