North America Digital TV News

NEXTGEN TV comes to Grand Rapids, MI
May 6, 2021 – Six local TV stations in Grand Rapids, including WOTV (ABC), WWMT (CBS), WOOD-TV (NBC), WXMI (FOX), WXSP-CD and WOLP-CD (MyNet), have begun broadcasting with NEXTGEN TV, powered by ATSC 3.0.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, OTT, Smart TV, USA

Sinclair unifies ad sales with Operative Media
May 4, 2021 – Sinclair Broadcast (Nasdaq: SBGI) is to use Operative Media's AOS advertising sales management platform to consolidate all sellable assets across its platforms and markets into a single ad sales system.
News categories: Sinclair, Operative Media, Rob Weisbord, Brian Bark, Lorne Brown, Advertising, USA

Connected TV continues to drive U.S. digital video ad growth
May 4, 2021 – According to IAB's 'Video Ad Spend 2020 and Outlook for 2021' report, digital video advertising growth continues. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down.
News categories: IAB, Eric John, Advertising, Digital TV, Market Research, OTT, USA

VBox announces ATSC 3.0 Android TV Gateway
May 4, 2021 – VBox Communications has announced its ATSC 3.0 Android TV Gateway, adding ATSC 3.0 capability to its TV Gateway product line. The Android TV box, supports both streaming services and 4K live TV channels.
News categories: VBox Communications, Jonathan Rind, Android TV, ATSC 3, Digital TV, Set Top Box, USA

fuboTV partners with LiveRamp on addressable ad targeting
May 3, 2021 – fuboTV (NYSE: FUBO) is working with LiveRamp to enhance its addressable advertising capability. LiveRamp's products include privacy-safe subscriber file matching, viewership, and measurement with Data+Math.
News categories: fuboTV, LiveRamp, Diana Horowitz, Pamela Duckworth, Advertising, Big Data, Digital TV, OTT, Subscribers, USA

Verizon Media to be acquired by Apollo funds
May 3, 2021 – Verizon (NYSE: VZ) and Apollo Global Management (NYSE: APO) have announced that funds managed by affiliates of Apollo have entered into an agreement to acquire Verizon Media for $5 billion.
News categories: Verizon Media, Apollo, Guru Gowrappan, Hans Vestberg, Reed Rayman, David Sambur, Advertising, Big Data, Digital TV, MandA, USA

Charter residential video customers down 156,000 in 1Q 2021
Apr 30, 2021 – Charter Communications has reported results for the three months ended March 31, 2021. Residential video customers decreased by 156,000 in Q1, finishing the quarter at 15.5 million.
News categories: Charter Communications, Cable TV, Digital TV, Results, Subscribers, USA

Verizon Media and VIZIO announce connected TV advertising partnership
Apr 29, 2021 – Verizon Media and VIZIO (NYSE: VZIO) have announced a cross-platform and connected TV (CTV) advertising partnership. Verizon Media gains DSP access to VIZIO's Inscape viewership data from more than 18M opted-in VIZIO Smart TVs.
News categories: VIZIO, Verizon Media, Mike O’Donnell, Iván Markman, Advertising, Big Data, Digital TV, OTT, Smart TV, USA