Bitcentral ViewNexa integrates Pixalate Analytics

Bitcentral’s ViewNexa™ integrates Pixalate Analytics to safeguard customer supply paths

NEWPORT BEACH, Calif. — Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announces that it has integrated Pixalate, the ad fraud protection, privacy, and compliance analytics solution, into its award-winning ViewNexa streaming platform. The incorporation of Pixalate’s Post-Bid Analytics and Reporting system enables customers to eliminate wasted ad spend and rectify problems in complex and fragmented supply paths.

Almost a fifth of Supply Chain Objects (SCO) have failed verification and had a likely 32% higher invalid traffic (IVT) rate, according to Pixalate. Pixalate’s Post-Bid Analytics detects, tracks, and identifies the sources and causes of IVT, unauthorized sellers, redundant supply paths, and app/domain spoofing at scale across every supply path. The tool enables ViewNexa customers to perform audits based on chain length and various reason codes, including IVT and viewability percentage metrics, which are broken down by CTV, mobile, and web. Pixalate holds Media Rating Council (MRC) accreditation for the detection and filtration of IVT across CTV, mobile app, mobile web, and desktop.

The integration of Pixalate is the latest instalment of ViewNexa’s growing customer offering. This offering aims to maximize customers’ monetization potential by optimizing paths with high IVT and viewability percentages, enhancing brand safety and trust. Customers can then surgically block ad traffic containing specific nodes instead of blocking entire apps, publishers, users, or even sellers. This actionable insight gives media companies the ability to eliminate irrelevant and duplicated SCOs, preventing wasted ad spend and eliminating problems that persist in today’s supply path.

Scott Alexander, VP of Partner Strategy, ViewNexa, said: “ViewNexa has great relationships with the publishers that are powered by our technology. This partnership with Pixalate allows us to ensure that our ViewNexa advertising partners have access to safe and transparent inventory that verifies their ad spend is reaching the right audience and generating the right traffic. With Pixalate, ViewNexa delivers an enhanced tool to provide the information they need to improve SCO structural quality, which increases buying efficiency and cost savings. The integration underscores Bitcentral’s commitment to giving customers the tools to harness the best monetization strategies.”