Digital TV News: Ashwin Navin
Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories:
Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide
Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories:
Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA
Origin to test TV measurement using Samba TV viewership data
Oct 12, 2023 – Origin, the UK cross-media measurement initiative, is to test using data from Samba TV's ACR technology to capture TV viewing behaviour across linear, BVOD, SVOD and CTV services.
News categories:
Samba TV, Origin, ISBA, Comscore, Ashwin Navin, Joe Lewis, Phil Smith, Adam Holt, Advertising, Big Data, Digital TV, Smart TV, UK
Samba TV releases latest State of Viewership report
Aug 9, 2023 – Samba TV has released its latest State of Viewership report, analyzing around 45 billion hours of linear and streaming, over the first half of 2023, to give an overview of linear TV, movie and CTV viewership.
News categories:
Samba TV, Ashwin Navin, Digital TV
Cord cutters/nevers now make up majority of U.S. population
Feb 13, 2023 – Samba TV has released its latest State of Viewership report showing a U.S. viewership landscape marked by a historic new low in linear TV viewership, and record saturation of the linear advertising market.
News categories:
Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, USA
MiQ takes over Samba TV U.S. managed media services business
Jan 13, 2023 – Samba TV and MiQ have announced a partnership to bolster MiQ's Advanced TV solutions with Samba TV data and measurement. As part of the deal, Samba TV will move its U.S. managed media services business to MiQ.
News categories:
Samba TV, MiQ, Ashwin Navin, Gurman Hundal, Lee Puri, Big Data, Digital TV, MandA, USA
Samba TV and TCL to jointly develop AI solutions for Smart TVs
Jan 5, 2023 – Samba TV has entered into an R&D venture with TCL for the development and deployment of AI and content analytics on TCL TVs, making features of Samba AI, a suite of AI and ML technologies available worldwide.
News categories:
Samba TV, TCL, Ashwin Navin, Shaoyong Zhang, Big Data, CES2024, Digital TV, Smart TV, UX, Worldwide
Samba TV acquires AI innovator Disruptel
Nov 8, 2022 – Samba TV has announced that it has acquired Disruptel. Disruptel’s machine learning technology intelligently deconstructs on-screen content in real-time, identifying people, brands and products that appear.
News categories:
Samba TV, Disruptel, Ashwin Navin, Alex Quinn, Advertising, Big Data, CES2024, Digital TV, USA, Worldwide
Samba TV releases U.S. State of Viewership report for Q2
Aug 18, 2022 – The Samba TV report shows a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new streaming content and an increasing likelihood of streaming subscriber churn.
News categories:
Samba TV, Advertising, Broadcast, Digital TV, Market Research, Streaming, USA
Latest News
- DIRECTV Advertising unveils slate of product enhancements
- 'Pandoraspear' malware infecting open-source Android Smart TVs
- Accedo and Deutsche Telekom partner on immersive sports streaming
- Titan OS integrates CANAL+ Group apps
- ORS and 3SS bring simpliTV to VIDAA OS-based Smart TVs
- Amagi boosts FAST channel count at Globo in Brazil
- Yahoo combines Connected TV and Linear viewership data
- TV by OpenX rolls out internationally alongside US enhancements
- Xumo releases 2024 FAST Market Update report
- Barb releases Q1 2024 SVOD data from its Establishment Survey
- WSTS adjusts Spring 2024 semiconductor forecast upwards
- ITV teams up with Friend MTS in battle against piracy
- Belgium's BASE adds broadband and TV to mobile offer
- Seedtag acquires Beachfront
- Astro selects Amagi and AWS to transition playout to the Cloud
- MyRepublic deploys Android TV set-top boxes from ZTE
- MediaTek to debut Pentonic 800 SoC at Computex 2024
- Zegona completes acquisition of Vodafone Spain
- Substantial decrease in Pay TV device sales at Aferian in 2023
- Prime Video has lowest churn rate in North America at 8%