Smart TV (Connected TV, Integrated Digital Television, IDTV) News

Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX

Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories: Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA

Freely streaming service launches in the UK
Apr 30, 2024 – Everyone TV's new streaming service Freely has launched. Backed by BBC, ITV, Channel 4 and Channel 5, Freely is available through the next generation of smart TVs now on sale in UK stores and online.
News categories: Everyone TV, Xperi, Hisense, Freely, Kieran Clifton, Martin Goswami, Grace Boswood, James Tatam, Gabriel Cosgrave, Digital TV, Middleware, Smart TV, Streaming, Terrestrial, TV OS, UK, UX

Laws to protect consumers from cyber threats come into force in the UK
Apr 29, 2024 – Manufacturers will be legally required to protect consumers from hackers and cyber criminals accessing devices with internet or network connectivity, as the UK becomes the first country to introduce such laws.
News categories: UK Government, Digital TV, Regulation, Set Top Box, Smart TV, UK

X Corp confirms intention to launch app for Smart TVs
Apr 23, 2024 – In a post on Twitter, Linda Yaccarino, chief executive officer of X Corp has confirmed that the company intends to soon launch an X app for Smart TVs
News categories: X Corp, Linda Yaccarino, Apps, Digital TV, Smart TV, Streaming, Worldwide

Nexxen empowers Australian advertisers using VIDAA ACR data
Apr 22, 2024 – Nexxen has launched TV Viewership Audiences in Australia. TV Viewership Audiences leverages exclusive ACR data from VIDAA to create custom segments based on viewership patterns.
News categories: Nexxen, VIDAA, Josif Zanich, Guy Edri, Advertising, Australia, Big Data, Digital TV, Smart TV, TV OS

Sky Sports Main Event latency reduced on Entertainment OS devices
Apr 18, 2024 – Sky Sports Main Event viewers will soon be able to watch the channel in low latency, reducing the time between the action on the pitch and watching on Sky Glass and Stream.
News categories: Sky, Digital TV, Gaming, Set Top Box, Smart TV, Streaming, UK, UX

Brightcove introduces Smart TV SDKs for Roku, Samsung and LG devices
Apr 15, 2024 – Brightcove (NASDAQ:BCOV) has launched player platforms for Roku, Samsung and LG Smart TVs. The SDKs unlock features in the player framework, including content protection, monetization, and analytics.
News categories: Brightcove, Scott Levine, Digital TV, Media Player, Smart TV, Streaming, Worldwide