Digital TV News: IAB

Vidzemes TV expands with PlayBox Neo Channel-in-a-Box playout
May 13, 2024 – Vidzemes TV has chosen PlayBox Neo Channel-in-a-Box playout to expand the technical facilities at its studio headquarters. The new equipment was supplied by systems integrator Hannu-Pro.
News categories: PlayBox Neo, Vidzemes TV, Hannu-Pro, Detelin Georgiev, Elina Leimane, Kristaps Dzenis, Content Distribution, Digital TV, Latvia

Ofcom reviews future of DTT in the UK
May 9, 2024 – Ofcom has provided the UK Government with a report on terrestrial TV distribution based on a review of market changes that may affect the way content reaches audiences on DTT in the future.
News categories: Ofcom, Ed Leighton, Content Distribution, Digital TV, Market Research, Regulation, Terrestrial, UK

VIZIO reports Q1 2024 financial results
May 8, 2024 – VIZIO Holding (NYSE: VZIO) has announced results for the three months ended March 31, 2024. The company reported 18.6 million SmartCast Active Accounts. SmartCast ARPU increased 17% YoY to $34.24.
News categories: VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA

Livepeer Studio cuts the cost of live streaming & transcoding
May 8, 2024 – Livepeer Studio enables providers to step away from using traditional cloud giants and tap into a decentralized network architecture, driving down video transcoding and delivery fees by up to 80%.
News categories: Livepeer Studio, Eric Tang, Bill Ottman, Rudy J. Ellis, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Zattoo deploys Bitmovin Player
May 2, 2024 – Bitmovin has announces that Zattoo has deployed the Bitmovin Player for Web to elevate its audience's viewing experience by delivering high-quality video streams to the broadest range of devices.
News categories: Bitmovin, Zattoo, Stefan Lederer, Stefan Kaiser, Digital TV, Europe, Media Player, Streaming

Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
May 1, 2024 – FuboTV (NYSE: FUBO) announced during IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company's ad offerings.
News categories: Fubo, Dina Roman, Advertising, Digital TV, NewFronts, Streaming, USA

Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX

Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories: Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA