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Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX

Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories: Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA

OTTera partners with ThinkAnalytics on enhanced personalization
Apr 25, 2024 – ThinkAnalytics has announced that OTTera will integrate ThinkAnalytics's ThinkFAST AI scheduler and ThinkAdvertising into its software, to personalize the viewing experience for its users.
News categories: ThinkAnalytics, OTTera, Marc Aldrich, Craig McEldowney, Big Data, Content Distribution, Digital TV, NABShow, Streaming, UX, Worldwide

Interactive TV news channel unveiled by ROXi and Sinclair
Apr 15, 2024 – At NAB, ROXi and Sinclair unveiled 3 News Interactive Las Vegas. Powered by ROXi's FastStream, the NEXTGEN TV-delivered channel has the interactivity of an app without the need for an app on the TV.
News categories: ROXi, Sinclair, Rob Lewis, Skip Flenniken, ATSC 3, Content Distribution, Digital TV, NABShow, USA, UX

Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
Apr 13, 2024 – Spideo has announced that OTTera will use Spideo's video recommendation and personalisation technologies to help service providers surface content on its content distribution platform.
News categories: Spideo, OTTera, Thibault Dorso, Craig McEldowney, Big Data, Content Distribution, Digital TV, NABShow, UX, Worldwide

Newsmax launches subscription-based app with 24i
Apr 16, 2024 – 24i has announced that its 24i Video Cloud for OTT service providers is powering the new Newsmax+ subscription service, with the 24i platform streamlining the management of the D2C news app.
News categories: 24i, Newsmax, David Brown, Lokesh Tiwari, Apps, Content Distribution, Digital TV, NABShow, Streaming, USA, UX

Akamai rolls out NVIDIA-powered Cloud services optimized for video processing
Apr 15, 2024 – Akamai (NASDAQ: AKAM) has added a media-optimized offering based on NVIDIA GPUs to its cloud portfolio, aimed at companies that need to process video content faster and more efficiently.
News categories: Akamai, NVIDIA, Content Distribution, Digital TV, NABShow, Semiconductor, Software, Worldwide

U.S. households report consuming 43.5 hours of video per week
Apr 15, 2024 – According to Parks Associates, U.S internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020.
News categories: Parks Associates, Sarah Lee, Digital TV, Market Research, NABShow, TV Services, USA