Digital TV News: Rita Ferro
Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories:
Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide
Ad-supported Disney+ now available in the U.S.
Dec 8, 2022 – Disney+ has made its ad-supported subscription offering available in the U.S. New subscription plans with ads across the Disney Bundle and Hulu + Live TV packages are also now available.
News categories:
Disney, Disney Advertising, Michael Paull, Rita Ferro, Advertising, Digital TV, Streaming, USA
Disney Advertising expands deal with The Trade Desk
Jul 12, 2022 – Disney Advertising and The Trade Desk have reached an agreement to enable the integration of Disney's Audience Graph with the open-source identity framework, Unified ID 2.0, within a secure environment.
News categories:
The Trade Desk, Rita Ferro, Tim Sims, Aaron LaBerge, Advertising, Big Data, Digital TV, Worldwide
Disney+ to introduce ad-supported subscription offering
Mar 4, 2022 – Disney has announced that Disney+ will expand its offering by introducing an ad-supported subscription in addition to its option without ads, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.
News categories:
Disney, Kareem Daniel, Rita Ferro, Digital TV, Streaming, USA, Worldwide
AMC Networks, Disney, and WarnerMedia join Xandr ad platform
Mar 11, 2020 – Xandr is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience.
News categories:
Xandr, AMC Networks, Disney, WarnerMedia, Brian Lesser, Kim Kelleher, Rita Ferro, Gerhard Zeiler, Fiona Carter, Advertising, Digital TV, USA
Latest News
- Nielsen launches The Media Distributor Gauge
- Minerva AI Companion enhances the TV viewing experience
- SES Ethiosat delivering content to 95% of TV homes in Ethiopia
- Vidzemes TV expands with PlayBox Neo Channel-in-a-Box playout
- ocilion enhances user experience with Simply.TV metadata
- Vantiva RDK device shipments exceed 125 million
- VinFast first with Sony Pictures in-car service
- LG Ad Solutions to adopt Unified ID 2.0
- Ofcom reviews future of DTT in the UK
- GTPL offers cable TV directly on Samsung TVs using TVKey
- Warner Bros. Discovery adds 2 million DTC subscribers in 1Q 2024
- Telefónica pay TV accesses down 45,000 in 1Q 2024
- Hubbl integrates global streaming apps with Amdocs
- Simply.TV provides metadata to Drei TV Austria
- Paramount selects Vubiquity to provide managed services for MTV Japan
- Japanese brand to launch TVs 'Powered by TiVo'
- Disney and WBD announce Disney+, Hulu, Max bundle
- VIZIO reports Q1 2024 financial results
- Pixalate releases Q1 2024 CTV ad supply chain report
- EchoStar pay TV subscribers down 348,000 in 1Q 2024