Digital TV News: Magnite
Xperi debuts TiVo One cross-screen ad platform
May 21, 2024 – TiVo (NYSE:XPER) has added to the capabilities of the Xperi media platform with the launch of the TiVo One ad platform, combining ad inventory across multiple end-points in the home and the car.
News categories:
Xperi, Jon Kirchner, Mike Laband, Advertising, Digital TV, In-Car, IPTV, Smart TV, TV OS, USA, Worldwide
Netflix to launch in-house ad technology platform
May 15, 2024 – At Netflix's 2024 Upfront presentation, Amy Reinhard, Netflix's President of Advertising, announced that the company will launch an in-house advertising technology platform by the end of 2025.
News categories:
Netflix, Amy Reinhar, Advertising, Digital TV, Streaming, USA, Worldwide
KERV and Magnite programmatically deliver AI-powered interactive video ads
Apr 11, 2024 – KERV Interactive and Magnite (NASDAQ: MGNI) have joined forces to enable marketers to layer KERV's AI-powered interactive and shoppable video capabilities on Magnite's omnichannel inventory.
News categories:
KERV Interactive, Magnite, Gary Mittman, Sean Buckley, Megan Pagliuca, Advertising, Digital TV, USA
Pixalate releases Q4 2023 CTV SSP market share reports
Feb 28, 2024 – Pixalate has released Q4 2023 reports ranking SSPs based on their share of open programmatic ads sold on apps in the Apple TV, Roku, Samsung TV Smart Hub and Amazon Fire TV app stores.
News categories:
Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming
Brightcove adds Google Ad Manager support
Feb 27, 2024 – Brightcove (NASDAQ: BCOV) is entering into a strategic partnership with Google to enhance its Ad Monetization service by supporting customers that use Google Ad Manager.
News categories:
Brightcove, Google Ad Manager, Marc DeBevoise, Advertising, Content Distribution, Digital TV, Streaming, Worldwide
Ad-supported streaming delivers scale for brands in Southeast Asia
Nov 14, 2023 – Magnite (NASDAQ: MGNI) research finds that ad-supported streaming delivers scale and impact for brands in Southeast Asia, with 71% of TV viewers in the region watching ad-supported streaming.
News categories:
Magnite, Advertising, Asia, Digital TV, Market Research, Streaming
Pixalate releases Q3 2023 CTV SSP market share reports
Nov 6, 2023 – Pixalate has released its Q3 2023 CTV Supply Side Platform (SSP) Market Share Reports for Apple TV, Roku, Samsung TV, and Amazon Fire TV.
News categories:
Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming
Magnite and SpringServe support FAST ad management at Virgin Media
Aug 30, 2023 – Magnite (NASDAQ: MGNI) has been selected as the preferred SSP to support Virgin Media's FAST channels. Virgin Media will also use SpringServe, Magnite's ad serving platform.
News categories:
Magnite, SpringServe, Virgin Media, Sam Wilson, Leon Siotis, David Bouchier, Advertising, Digital TV, Streaming, UK
Brazil and Mexico outpace U.S. in CTV adoption
Aug 17, 2023 – The latest edition of Amagi's Quarterly Global FAST Report reveals a surge in CTV adoption rates in Brazil (94%) and Mexico (93%), outpacing the U.S. where adoption is at 80.6%.
News categories:
Amagi, Baskar Subramanian, Digital TV, Latin America, Market Research, Streaming, Worldwide
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